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varmora.com website review

Visit site (opens in a new tab)Reviewed 3 November 202642 issues · 81 checks

This review found 42 issues worth fixing on varmora.com, 14 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.0 s3.4 sMay 16Oct 313.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.9 s
May 23, 20263.8 s
May 30, 20263.8 s
Jun 6, 20263.9 s
Jun 13, 20263.8 s
Jun 20, 20263.8 s
Jun 27, 20263.8 s
Jul 4, 20263.7 s
Jul 11, 20263.6 s
Jul 18, 20263.6 s
Jul 25, 20263.5 s
Aug 1, 20263.5 s
Aug 8, 20263.5 s
Aug 15, 20263.5 s
Aug 22, 20263.5 s
Aug 29, 20263.5 s
Sep 5, 20263.6 s
Sep 12, 20263.5 s
Sep 19, 20263.5 s
Sep 26, 20263.7 s
Oct 3, 20263.6 s
Oct 10, 20263.6 s
Oct 17, 20263.6 s
Oct 24, 20263.5 s
Oct 31, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
249 ms197 msMay 16Oct 31221 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026235 ms
May 23, 2026235 ms
May 30, 2026230 ms
Jun 6, 2026223 ms
Jun 13, 2026220 ms
Jun 20, 2026215 ms
Jun 27, 2026212 ms
Jul 4, 2026209 ms
Jul 11, 2026203 ms
Jul 18, 2026203 ms
Jul 25, 2026203 ms
Aug 1, 2026204 ms
Aug 8, 2026207 ms
Aug 15, 2026208 ms
Aug 22, 2026215 ms
Aug 29, 2026219 ms
Sep 5, 2026226 ms
Sep 12, 2026221 ms
Sep 19, 2026224 ms
Sep 26, 2026231 ms
Oct 3, 2026238 ms
Oct 10, 2026243 ms
Oct 17, 2026239 ms
Oct 24, 2026234 ms
Oct 31, 2026221 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of varmora.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. varmora.com at 0.4 s0.4 s
  2. varmora.com at 0.8 s0.8 s
  3. varmora.com at 1.2 s1.2 s
  4. varmora.com at 1.7 s1.7 s
  5. varmora.com at 2.1 s2.1 s
  6. varmora.com at 2.5 s2.5 s
  7. varmora.com at 2.9 s2.9 s
  8. varmora.com at 3.3 s3.3 s

Speed

9 to fix59
  • Reduce unused JavaScript

    1.2 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google CDN and Other Google APIs/SDKs and others), adding 2.1 MB and 739 ms of main-thread time.

  • Render-blocking requests

    450 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • YouTube adds 310 ms

    310 ms

    YouTube costs a phone 310 ms of main-thread work and 983 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 353 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    300 ms · 24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Google CDN adds 243 ms

    243 ms

    Google CDN costs a phone 243 ms of main-thread work and 749 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 162 KiB

    About 162 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    207 KiB

    14 images could be 207 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    15 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (15 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 42 ms

    42 ms

    Your server sent the HTML in 42 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.6 s

    3.6 s

    Real visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 21.6 s

    21.6 s

    The page becomes fully interactive after 21.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.4 s

    5.4 s

    Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Varmora Granito logo”.

  • Speed Index: 7.7 s

    7.7 s

    Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 298 ms

    298 ms

    Real visitors wait 298 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Total Blocking Time: 476 ms

    476 ms

    Scripts block taps and scrolling for 476 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 235 ms to 221 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.9 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 16.5 MB in 121 requests

    16.5 MB

    Your homepage downloads 16.5 MB in 121 requests on a phone: media 12.5 MB (1), scripts 2.5 MB (41) and images 680 KiB (27). Under 2 MB keeps phones on slow connections fast.

  • 7 images below the first screen load straight away

    7 images further down the page (344 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (176 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.7 g of CO₂ per visit

    4.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.66 g of CO₂e: 559.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9596
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 10070
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (86 characters)

    Your title is 86 characters, so Google will cut it off around 60: “Varmora - Premium Tiles Company in India | Preferred Stones, Tiles, and Bathware Brand”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (264 characters)

    Your meta description is 264 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 32 internal links, 13 external

    The homepage links to 32 pages on varmora.com and 13 external pages.

3 checks passed
  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://varmora.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://varmora.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (687 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix67
  • 1 page without a title

    https://varmora.com/global-presence has no <title>, so Google invents the link text in results.

  • 2 pages share a title

    https://varmora.com/tiles-adhesive and https://varmora.com/categories/adhesive all use the title “Best Tiles Adhesive Manufacturer in India - Varmora Tiles Adhesive”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://varmora.com/global-presence has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://varmora.com/tiles-adhesive and https://varmora.com/categories/adhesive use the same meta description. A description written for each page earns more clicks.

  • 14 pages without an H1

    https://varmora.com/catalogues, https://varmora.com/contact-us, https://varmora.com/where-to-buy, https://varmora.com/about-us, https://varmora.com/stone and https://varmora.com/bathware and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://varmora.com/catalogues, https://varmora.com/categories/bathware/sanitaryware and https://varmora.com/categories/adhesive have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

3 to fixGoogle 6988
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    6 of 6 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 672 words of copy

    The homepage carries about 672 words of visible text.

4 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact Us” and “Where to Buy”.

  • 1 short form

    A short form (7 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at varmora.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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