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vaxyl.com website review

Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 81 checks

This review found 39 issues worth fixing on vaxyl.com, 16 of them high impact, across 81 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of vaxyl.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vaxyl.com at 0.4 s0.4 s
  2. vaxyl.com at 0.9 s0.9 s
  3. vaxyl.com at 1.3 s1.3 s
  4. vaxyl.com at 1.8 s1.8 s
  5. vaxyl.com at 2.2 s2.2 s
  6. vaxyl.com at 2.7 s2.7 s
  7. vaxyl.com at 3.1 s3.1 s
  8. vaxyl.com at 3.6 s3.6 s

Speed

6 to fix65
  • Improve image delivery

    2.4 s · 964 KiB

    26 images could be 964 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.4 s faster on a phone.

  • Render-blocking requests

    2.3 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    300 ms · 63 KiB

    About 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,453 HTML elements

    The page has 2,453 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google/Doubleclick Ads and jQuery CDN and others), adding 459 KiB and 390 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 195 KiB

    About 195 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Use efficient cache lifetimes

    24 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (24 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Legacy JavaScript

    5 KiB

    Polyfills for old browsers add 5 KiB JavaScript that modern phones do not need.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix65
  • Largest Contentful Paint: 12.5 s

    12.5 s

    Your largest element takes 12.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 15.0 s

    15.0 s

    The page becomes fully interactive after 15.0 s. Good is under 3.8 s.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • 40 images without width and height

    40 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 139 ms

    139 ms

    Scripts block the page for only 139 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 5.5 MB in 232 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 232 requests on a phone: images 3.8 MB (82), other files 763 KiB (86) and scripts 556 KiB (41). Under 2 MB keeps phones on slow connections fast.

  • 35 images below the first screen load straight away

    35 images further down the page (1.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 7 images far larger than shown

    389 KiB

    7 images are downloaded at several times the size a phone draws them, for example sh_817c535a-2c47-4156-96ef-9b4891b7293e.png at 1,740 px wide, shown at 360 px. Resized copies would save about 389 KiB.

  • About 1.6 g of CO₂ per visit

    1.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 186.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

9 to fixGoogle 7085
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • Orphan list items

    Some list items are not inside a list.

  • 31 text elements with low contrast

    31 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h1 → h6, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 90 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 8 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 7771
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • 95 links crawlers can't follow

    95 links have no real href, so search engines can't follow them.

  • Title is short (13 characters)

    Your title is only 13 characters: “Dogs Cat Shop”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 272 internal links, 1 external

    The homepage links to 272 pages on vaxyl.com and 1 external page.

3 checks passed
  • Canonical URL set

    The canonical URL is https://vaxyl.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://vaxyl.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://vaxyl.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 5 linked pages are broken

    Your homepage links to https://vaxyl.com/lovely-pet-socks-antiskid-teddy-dog-socks-panda-4pcs-pet-knits-socks-anti-slip-skid-bottom, https://vaxyl.com/pages/wishlist, https://vaxyl.com/christmas-pet-neckerchief-saliva-towel-red-green-santa-reindeer-striped-xmas-gift-bibs-scarf-collar-for-small-large-dogs, https://vaxyl.com/new-hot-selling-super-soft-pet-finger-toothbrush-teddy-dog-brush-bad-breath-tartar-teeth-tool-dog-cat-cleaning-supplies-2019 and https://vaxyl.com/new-arrival-dog-teeth-cleaning-supplies-pet-healthy-edible-toothpaste-oral-cleaning-care-for-dog, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 5 pages without a meta description

    https://vaxyl.com/collections/best-seller, https://vaxyl.com/collections/cats, https://vaxyl.com/collections/dogs, https://vaxyl.com/pages/contact-us and https://vaxyl.com/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 links to non-canonical URLs

    Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://vaxyl.com/collections/best-seller/products/lovely-pet-socks-antiskid-teddy-dog-socks-panda-4pcs-pet-knits-socks-anti-slip-skid-bottom, whose canonical is https://vaxyl.com/products/lovely-pet-socks-antiskid-teddy-dog-socks-panda-4pcs-pet-knits-socks-anti-slip-skid-bottom. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.

4 checks passed
  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7782
  • 1 broken image

    1 image failed to load on a phone, for example https://vaxyl.com/.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    14 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 120 words

    The homepage has only about 120 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact Us”, “Shop Now” and “HOW TO CONTACT your store ?”.

  • 48 short forms

    48 short forms (2 fields at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 3 email links.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vaxyl.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

metizapps.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 39 issues on vaxyl.com, including 11 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
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