vegansentials.com website review

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

16 images could be 348 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

7 third-party services load with your homepage (Twitter, Google CDN and Bootstrap CDN and others), adding 360 KiB and 88 ms of main-thread time.

About 99 KiB of JavaScript is downloaded but never used on this page.

3 files are served with short cache lifetimes, so returning visitors download them again (27 KiB).

About 32 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The layout shifts by 0.214 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The page becomes fully interactive after 4.9 s. Good is under 3.8 s.

15 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 images are downloaded at several times the size a phone draws them, for example 14_800x.jpg at 800 px wide, shown at 170 px. Resized copies would save about 64 KiB.

5 images further down the page (202 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.50 g of CO₂e: 59.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

34 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

13 tap targets are too small or too close together to hit reliably with a finger.

3 elements hidden from screen readers can still receive keyboard focus.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 13 characters: “vegansentials”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Open Graph is missing og:description, so shared links fall back to guesses.

The homepage links to 59 pages on vegansentials.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://vegansentials.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to https://vegansentials.com/collections/vendors, which answers with an error. Visitors hit a dead end and search engines drop it.

https://vegansentials.com/collections, https://vegansentials.com/collections/diy-guides, https://vegansentials.com/blogs/blog and https://vegansentials.com/pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://vegansentials.com/collections/general/products/vegan-tea-1, whose canonical is https://vegansentials.com/products/vegan-tea-1. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://vegansentials.com/collections, https://vegansentials.com/blogs/blog and https://vegansentials.com/pages/before-after have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

18 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 275 words of visible text.

Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.