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vemma.com website review
Visit site (opens in a new tab)Reviewed 22 October 202626 issues · 58 checks
This review found 26 issues worth fixing on vemma.com, 9 of them high impact, across 58 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68DClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.0 s · 512 KiBAbout 512 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Mobile performance score: 57
57/100Your mobile performance score is 57 (desktop: 96). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
6 third-party services on the page
6 third-party services load with your homepage (YouTube, GoDaddy and Other Google APIs/SDKs and others), adding 1.1 MB and 473 ms of main-thread time.
YouTube adds 426 ms
426 msYouTube costs a phone 426 ms of main-thread work and 959 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 110 KiBAbout 110 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 71 KiB11 files are served with short cache lifetimes, so returning visitors download them again (71 KiB).
Improve image delivery
150 ms · 41 KiB2 images could be 41 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 96 but mobile only 57. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.2 s
A phone's processor spends 1.2 s on main-thread work while loading, 801 ms of it running JavaScript. That is comfortably low.
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.8 s
9.8 sYour largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Bodē Pro Is Now Part of Zinzino”.
First Contentful Paint: 6.9 s
6.9 sThe first text or image appears after 6.9 s on a phone. Good is under 1.8 s.
Time to Interactive: 9.8 s
9.8 sThe page becomes fully interactive after 9.8 s. Good is under 3.8 s.
Speed Index: 6.9 s
6.9 sVisually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 118 ms
118 msScripts block the page for only 118 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.3 g of CO₂ per visit
0.32 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.32 g of CO₂e: 38.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.1 MB in 35 requests
1.1 MBYour homepage downloads 1.1 MB in 35 requests on a phone: scripts 885 KiB (7), fonts 82 KiB (3) and HTML 65 KiB (3). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 checks passed
Every image has alt text
All 7 images in the HTML carry an alt attribute.
31 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (8 characters)
Your title is only 8 characters: “Bodē Pro”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://vemma.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at vemma.com/robots.txt, the first file search crawlers ask for.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
1 checks passed
One H1 headline
Your main headline reads: “Bodē Pro Is Now Part of Zinzino”.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://vemma.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
9 of 9 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 66 words
The homepage has only about 66 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vemma.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Company
- Founded
- 2004
- Headquarters
- Scottsdale
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on vemma.com, including 9 speed issues, 9 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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