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venneir.com website review
Visit site (opens in a new tab)Reviewed 12 November 202623 issues · 83 checks
This review found 23 issues worth fixing on venneir.com, 7 of them high impact, across 83 checks. The most urgent: page weight: 7.0 MB in 239 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89B- #3,341 of 106,251 reviewed websitesbeats 95%
- #1,745 of 59,886 online storesbeats 95%
- #1,696 of 54,596 Shopify storesbeats 95%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 130 ms |
| May 30, 2026 | 129 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 130 ms |
| Jun 20, 2026 | 135 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 139 ms |
| Jul 11, 2026 | 142 ms |
| Jul 18, 2026 | 143 ms |
| Jul 25, 2026 | 142 ms |
| Aug 1, 2026 | 142 ms |
| Aug 8, 2026 | 144 ms |
| Aug 15, 2026 | 141 ms |
| Aug 22, 2026 | 144 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 144 ms |
| Sep 12, 2026 | 145 ms |
| Sep 19, 2026 | 145 ms |
| Sep 26, 2026 | 149 ms |
| Oct 3, 2026 | 154 ms |
| Oct 10, 2026 | 158 ms |
| Oct 17, 2026 | 158 ms |
| Oct 24, 2026 | 155 ms |
| Oct 31, 2026 | 152 ms |
| Nov 7, 2026 | 153 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
4,373 HTML elements
The page has 4,373 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
610 ms · 161 KiBAbout 161 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 610 ms faster on a phone.
Use efficient cache lifetimes
350 ms · 71 KiB7 files are served with short cache lifetimes, so returning visitors download them again (71 KiB).
8 third-party services on the page
8 third-party services load with your homepage (loox.io, Klaviyo and rechargecdn.com and others), adding 417 KiB and 247 ms of main-thread time.
Improve image delivery
150 ms · 127 KiB5 images could be 127 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 71 ms. During a long task the page ignores taps.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Reduce unused CSS
19 KiBAbout 19 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 566 ms of it running JavaScript. That is comfortably low.
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.8 s
7.8 sYour largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 9.2 s
9.2 sThe page becomes fully interactive after 9.2 s. Good is under 3.8 s.
Speed Index: 6.0 s
6.0 sVisually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 130 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 121 ms
121 msReal visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 473 ms
473 msReal visitors wait 473 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 11 ms
11 msScripts block the page for only 11 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 7.0 MB in 239 requests
7.0 MBYour homepage downloads 7.0 MB in 239 requests on a phone: media 4.7 MB (1), other files 734 KiB (84) and scripts 725 KiB (84). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
26 KiB1 image is downloaded at several times the size a phone draws it, for example coverphoto.jpg at 1,400 px wide, shown at 350 px. Resized copies would save about 26 KiB.
3 images in older formats
3 images (261 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (60 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.0 g of CO₂ per visit
1.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.98 g of CO₂e: 238.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 140 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (259 characters)
Your meta description is 259 characters; Google truncates after about 160, so the end of your pitch is cut.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
527 internal links, 65 external
The homepage links to 527 pages on venneir.com and 65 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Cosmetic Oral-Care. Redefined.”.
Title: 61 characters
Your title is a healthy 61 characters: “Venneir® Official UK | Oral Care Products for Cosmetic Smiles”.
Canonical URL set
The canonical URL is https://venneir.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://venneir.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (5,947 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://venneir.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://venneir.com/pages/order-again has no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://venneir.com/pages/build-your-own-bundle, https://venneir.com/products/click-in-veneers, https://venneir.com/products/essix-retainers, https://venneir.com/products/retainer-for-gaps and https://venneir.com/products/night-guards have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://venneir.com/pages/help-centre took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
16 small tap targets
16 of 61 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 16 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
About 769 words of copy
The homepage carries about 769 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more” and “Call us on 0141 673 3788”.
69 calls to action
The homepage has 69 calls to action, for example “Track my order”, “Shop all” and “Call us on 0141 673 3788”.
19 short forms
19 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 3 phone links and 2 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at venneir.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Beans Id Verification · Starlight · Gdpr Cookie Consent · rechargecdn.com · loox.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 23 issues on venneir.com, including 8 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.