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vercel.com website review
Visit site (opens in a new tab)Reviewed 12 October 202618 issues · 56 checks
This review found 18 issues worth fixing on vercel.com, 3 of them high impact, across 56 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 3.2 s |
| Apr 25, 2026 | 3.1 s |
| May 2, 2026 | 3.1 s |
| May 9, 2026 | 3.1 s |
| May 16, 2026 | 3.1 s |
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 3.4 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.6 s |
| Jun 20, 2026 | 3.7 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 3.9 s |
| Jul 18, 2026 | 3.9 s |
| Jul 25, 2026 | 4.0 s |
| Aug 1, 2026 | 4.1 s |
| Aug 8, 2026 | 4.1 s |
| Aug 15, 2026 | 4.2 s |
| Aug 22, 2026 | 4.2 s |
| Aug 29, 2026 | 4.4 s |
| Sep 5, 2026 | 4.5 s |
| Sep 12, 2026 | 4.7 s |
| Sep 19, 2026 | 4.8 s |
| Sep 26, 2026 | 4.8 s |
| Oct 3, 2026 | 4.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 428 ms |
| Apr 25, 2026 | 412 ms |
| May 2, 2026 | 397 ms |
| May 9, 2026 | 390 ms |
| May 16, 2026 | 387 ms |
| May 23, 2026 | 401 ms |
| May 30, 2026 | 419 ms |
| Jun 6, 2026 | 428 ms |
| Jun 13, 2026 | 420 ms |
| Jun 20, 2026 | 399 ms |
| Jun 27, 2026 | 394 ms |
| Jul 4, 2026 | 390 ms |
| Jul 11, 2026 | 394 ms |
| Jul 18, 2026 | 419 ms |
| Jul 25, 2026 | 420 ms |
| Aug 1, 2026 | 417 ms |
| Aug 8, 2026 | 423 ms |
| Aug 15, 2026 | 414 ms |
| Aug 22, 2026 | 406 ms |
| Aug 29, 2026 | 398 ms |
| Sep 5, 2026 | 383 ms |
| Sep 12, 2026 | 370 ms |
| Sep 19, 2026 | 364 ms |
| Sep 26, 2026 | 361 ms |
| Oct 3, 2026 | 365 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.9 s
4.9 sReal visitors wait 4.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 376 ms
376 msReal visitors wait 376 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 55% slower for real visitors
+55%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.2 s to 4.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
2 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Tap response (INP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 428 ms to 365 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
About 0.5 g of CO₂ per visit
0.53 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 63.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.9 MB
1.9 MBYour homepage downloads 1.9 MB on a phone, 72 KiB of it images (4%). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
83 links without text
83 visible links have no text or label, so screen readers cannot say where they go.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is short (45 characters)
Your meta description is only 45 characters: “The autonomous stack for every app and agent.”. 70 to 160 characters is enough to sell the click.
Structured data has 1 problem
Structured data found (Organization, Service and SoftwareApplication) but with 1 problem, for example “Service: no offers (price) block”.
148 internal links, 18 external
The homepage links to 148 pages on vercel.com and 18 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Agentic Infrastructure”.
Title: 31 characters
Your title is a healthy 31 characters: “Agentic Infrastructure - Vercel”.
Canonical URL set
The canonical URL is https://vercel.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://vercel.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes /llms.txt (5 KiB, 25 links), a plain-text guide to the site for AI tools.
Other pages
1 page points its canonical at the homepage
/home declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
2 pages share a title
/ and /home all use the title “Agentic Infrastructure - Vercel”. Search engines can't tell which page to show for a search, so each competes with the others.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
2 checks passed
Tap targets are thumb-sized
6 of 6 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 93 words
The homepage has only about 93 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get your ticket” and “Talk to sales”.
11 calls to action
The homepage has 11 calls to action, for example “Download Brand Assets”, “Pricing” and “Get a Demo”.
Social proof on the page
Social proof on the homepage: 4 customer or partner logos and “over 20,000 companies”.
Privacy and tracking
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vercel.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 18 issues on vercel.com, including 6 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.