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veromodaaars.dk website review

Visit site (opens in a new tab)Reviewed 12 November 202630 issues · 82 checks

This review found 30 issues worth fixing on veromodaaars.dk, 7 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
845 ms610 msMay 23Nov 7732 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026725 ms
May 30, 2026694 ms
Jun 6, 2026710 ms
Jun 13, 2026676 ms
Jun 20, 2026643 ms
Jun 27, 2026643 ms
Jul 4, 2026637 ms
Jul 11, 2026663 ms
Jul 25, 2026773 ms
Aug 1, 2026818 ms
Aug 15, 2026758 ms
Aug 22, 2026737 ms
Aug 29, 2026713 ms
Sep 5, 2026696 ms
Sep 12, 2026698 ms
Sep 19, 2026694 ms
Sep 26, 2026672 ms
Oct 3, 2026644 ms
Oct 10, 2026644 ms
Oct 17, 2026656 ms
Oct 24, 2026683 ms
Oct 31, 2026768 ms
Nov 7, 2026732 ms
Real-visitor tap response (INP)75th percentile, phones
115 ms90 msMay 23Nov 7112 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202697 ms
May 30, 202696 ms
Jun 6, 202695 ms
Jun 13, 202695 ms
Jun 20, 202693 ms
Jun 27, 202694 ms
Jul 4, 202693 ms
Jul 11, 202695 ms
Jul 25, 2026101 ms
Aug 1, 2026102 ms
Sep 5, 2026105 ms
Sep 12, 2026108 ms
Sep 19, 2026110 ms
Sep 26, 2026106 ms
Oct 3, 2026105 ms
Oct 10, 2026105 ms
Oct 17, 2026104 ms
Oct 24, 2026105 ms
Oct 31, 2026107 ms
Nov 7, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of veromodaaars.dk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. veromodaaars.dk at 0.7 s0.7 s
  2. veromodaaars.dk at 1.4 s1.4 s
  3. veromodaaars.dk at 2.0 s2.0 s
  4. veromodaaars.dk at 2.7 s2.7 s
  5. veromodaaars.dk at 3.4 s3.4 s
  6. veromodaaars.dk at 4.1 s4.1 s
  7. veromodaaars.dk at 4.8 s4.8 s
  8. veromodaaars.dk at 5.4 s5.4 s

Speed

7 to fix73
  • Reduce unused JavaScript

    1.4 s · 435 KiB

    About 435 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    600 ms · 127 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (127 KiB).

  • Legacy JavaScript

    300 ms · 68 KiB

    Polyfills for old browsers add 68 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,262 HTML elements

    The page has 2,262 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 118 ms

    118 ms

    Klaviyo costs a phone 118 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 24 ms

    24 ms

    Shopify costs a phone 24 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Clerk.io ApS and cookieinformation.com and others), adding 885 KiB and 238 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 18 KiB

    About 18 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    150 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 676 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 8.0 s

    8.0 s

    Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 10.9 s

    10.9 s

    The page becomes fully interactive after 10.9 s. Good is under 3.8 s.

  • Speed Index: 3.9 s

    3.9 s

    Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 97 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 426 ms

    426 ms

    Real visitors wait 426 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.051

    0.051

    The layout barely moves while loading (CLS 0.051, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 10 ms

    10 ms

    Scripts block the page for only 10 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.6 MB in 256 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 256 requests on a phone: other files 994 KiB (157), scripts 979 KiB (69) and images 412 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8791
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9273
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (21 characters)

    Your title is only 21 characters: “VERO MODA Brønderslev”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (39 characters)

    Your meta description is only 39 characters: “Støt din lokale butik ved at shoppe her”. 70 to 160 characters is enough to sell the click.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 318 internal links, 6 external

    The homepage links to 318 pages on veromodaaars.dk and 6 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://veromodabroenderslev.dk/.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://veromodabroenderslev.dk/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (622 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://veromodabroenderslev.dk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without a meta description

    https://veromodabroenderslev.dk/collections/new-in, https://veromodabroenderslev.dk/collections/alle-vores-flotte-nyheder, https://veromodabroenderslev.dk/collections/overdele, https://veromodabroenderslev.dk/collections/t-shirts-tops, https://veromodabroenderslev.dk/collections/skjorter-bluser and https://veromodabroenderslev.dk/collections/jumpers-cardigans and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages slow to respond

    https://veromodabroenderslev.dk/collections/underdele, https://veromodabroenderslev.dk/collections/trusers-leggings, https://veromodabroenderslev.dk/collections/jeans and https://veromodabroenderslev.dk/collections/nederdele took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 121 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    109 of 117 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 570 words of copy

    The homepage carries about 570 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP OVERTØJ HER”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “SHOP” and “Shop videre”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at veromodaaars.dk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Forms · nfcube.com · avada.io · hextom.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Tele2 Sverige AB

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on veromodaaars.dk, including 10 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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