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versatile.ai website review

Visit site (opens in a new tab)Reviewed 3 November 202624 issues · 91 checks

This review found 24 issues worth fixing on versatile.ai, 8 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s968 msJun 6Aug 221.6 s
Show as table
DateReal-visitor load time (LCP)
Jun 6, 20261.3 s
Jun 13, 20261.0 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 25, 20261.1 s
Aug 1, 20261.4 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.6 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix62
  • Reduce unused JavaScript

    3.5 s · 598 KiB

    About 598 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 445 KiB

    54 files are served with short cache lifetimes, so returning visitors download them again (445 KiB).

  • Improve image delivery

    1.1 s · 397 KiB

    7 images could be 397 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and TikTok and others), adding 1.4 MB and 963 ms of main-thread time.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Google Tag Manager adds 537 ms

    537 ms

    Google Tag Manager costs a phone 537 ms of main-thread work and 826 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 107 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix60
  • Largest Contentful Paint: 15.9 s

    15.9 s

    Your largest element takes 15.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 16.0 s

    16.0 s

    The page becomes fully interactive after 16.0 s. Good is under 3.8 s.

  • Speed Index: 6.9 s

    6.9 s

    Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 289 ms

    289 ms

    Scripts block taps and scrolling for 289 ms in total while the page loads. Good is under 200 ms.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.2 MB in 105 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 105 requests on a phone: media 1.8 MB (1), scripts 1.4 MB (33) and images 770 KiB (22). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (249 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (27 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.18 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9597
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 20 internal links, 6 external

    The homepage links to 20 pages on versatile.ai and 6 external pages.

7 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Versatile captures every crane lift automatically with a device below the hook, giving steel erectors and general contr…”.

  • One H1 headline

    Your main headline reads: “Automated intelligence hooked to every crane pick”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Versatile | AI Crane Intelligence for Construction”.

  • Canonical URL set

    The canonical URL is https://www.versatile.ai/home.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.versatile.ai/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (458 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 pages share a title

    /home and / all use the title “Versatile | AI Crane Intelligence for Construction”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /request-a-demo has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /, whose canonical is /home. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page with very little text

    /careers has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    9 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • http:// does not redirect

    http://versatile.ai does not redirect to https, so some visitors land on the insecure version.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 redirects before the homepage

    Opening https://versatile.ai goes through 2 redirects before the homepage loads.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.versatile.ai/?hsLang=en.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (versatile.ai).

  • Valid certificate (35 days left)

    The certificate from Let's Encrypt · YE1 verifies for versatile.ai and is valid for another 35 days.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 16 links work

    All 16 links checked from your homepage (12 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    versatile.ai has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    versatile.ai's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 8 years old

    8 years

    versatile.ai was registered in Jan 2018 through 101domain GRS Limited. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2028

    versatile.ai is registered until Jan 2028.

Content and conversion

100
  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 495 words of copy

    The homepage carries about 495 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “REQUEST DEMO”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Request Demo” and “Contact Us”.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and 20 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Hotjar and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be versatile.ai is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_u.versatile.ai._spf.smart.ondmarc.com include:20574468.spf01.hubspotemail.net include:spf.tipalti.com i…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
HubSpot
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
HubSpot

Hiring

Hiring
1 open role
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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