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vetigel.com website review

Visit site (opens in a new tab)Reviewed 11 November 202632 issues · 73 checks

This review found 32 issues worth fixing on vetigel.com, 15 of them high impact, across 73 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of vetigel.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vetigel.com at 0.8 s0.8 s
  2. vetigel.com at 1.6 s1.6 s
  3. vetigel.com at 2.4 s2.4 s
  4. vetigel.com at 3.2 s3.2 s
  5. vetigel.com at 4.0 s4.0 s
  6. vetigel.com at 4.8 s4.8 s
  7. vetigel.com at 5.6 s5.6 s
  8. vetigel.com at 6.4 s6.4 s

Speed

12 to fix16
  • Reduce unused JavaScript

    30.9 s · 4.7 MB

    About 4.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 30.9 s faster on a phone.

  • YouTube adds 2.4 s

    2.4 s

    YouTube costs a phone 2.4 s of main-thread work and 6.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    2.1 s · 622 KiB

    40 files are served with short cache lifetimes, so returning visitors download them again (622 KiB).

  • Render-blocking requests

    1.3 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Main-thread work: 10.2 s

    A phone's processor spends 10.2 s on main-thread work while loading, 5.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 16

    16/100

    Your mobile performance score is 16. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and hsappstatic.net and others), adding 9.4 MB and 3.9 s of main-thread time.

  • Google Tag Manager adds 623 ms

    623 ms

    Google Tag Manager costs a phone 623 ms of main-thread work and 846 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    410 ms · 254 KiB

    About 254 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 410 ms faster on a phone.

  • hsappstatic.net adds 337 ms

    337 ms

    hsappstatic.net costs a phone 337 ms of main-thread work and 720 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 318 ms. During a long task the page ignores taps.

  • Vimeo adds 87 ms

    87 ms

    Vimeo costs a phone 87 ms of main-thread work and 511 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 38 KiB

    Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Improve image delivery

    204 KiB

    5 images could be 204 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix8
  • Largest Contentful Paint: 59.0 s

    59.0 s

    Your largest element takes 59.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 25.8 s

    25.8 s

    Visually, the page fills in at 25.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 62.0 s

    62.0 s

    The page becomes fully interactive after 62.0 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.718

    0.718

    The layout shifts by 0.718 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix60
  • Page weight: 11.9 MB in 351 requests

    11.9 MB

    Your homepage downloads 11.9 MB in 351 requests on a phone: scripts 9.0 MB (116), other files 766 KiB (143) and HTML 627 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    111 KiB

    1 image is downloaded at several times the size a phone draws it, for example lighter at 1,920 px wide, shown at 351 px. Resized copies would save about 111 KiB.

  • About 3.4 g of CO₂ per visit

    3.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.37 g of CO₂e: 404.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9294
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8393
  • 2 H1 headlines

    There are 2 <h1> headlines (“<img src="//vetigel.com/cdn/shop/files/Vetigel_lo…” and “Stop bleeding in seconds”). One clear main headline is easier for people and search engines.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 67 internal links, 25 external

    The homepage links to 67 pages on vetigel.com and 25 external pages.

7 checks passed
  • Meta description: 106 characters

    Your meta description is 106 characters: “Our mission is to save lives. VETIGEL® provides a safe, effective, and reliable solution to stop bleeding.”.

  • Title: 35 characters

    Your title is a healthy 35 characters: “VETIGEL - Stops Bleeding In Seconds”.

  • Canonical URL set

    The canonical URL is https://vetigel.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://vetigel.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://vetigel.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (400 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

3 to fixGoogle 5488
  • 8 third-party cookies

    8 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    28 of 31 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 210 words

    The homepage has only about 210 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Where to Buy” and “Contact Us”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Where to Buy”, “VETIGEL Product Demo” and “Contact Us”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, HubSpot and LinkedIn Insight.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 36 cookies set on arrival

    36

    Opening the homepage sets 36 cookies, 11 of them by other companies (measured from a US location before any click).

  • 64 other companies contacted

    Loading the homepage contacts 64 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vetigel.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
10 Shopify Products;AVADA Commerce;Shopify;Shopify Plus
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 32 issues on vetigel.com, including 18 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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