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vetscriptions.co.uk website review
Visit site (opens in a new tab)Reviewed 6 November 202642 issues · 95 checks
This review found 42 issues worth fixing on vetscriptions.co.uk, 17 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #84,854 of 108,857 reviewed websitesbeats 19%
- #52,558 of 61,765 online storesbeats 12%
- #49,083 of 56,365 Shopify storesbeats 11%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 130 ms |
| May 23, 2026 | 130 ms |
| May 30, 2026 | 135 ms |
| Jun 6, 2026 | 136 ms |
| Jun 13, 2026 | 136 ms |
| Jun 20, 2026 | 138 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 135 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 135 ms |
| Sep 5, 2026 | 133 ms |
| Sep 12, 2026 | 136 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 138 ms |
| Oct 3, 2026 | 139 ms |
| Oct 10, 2026 | 139 ms |
| Oct 17, 2026 | 141 ms |
| Oct 24, 2026 | 143 ms |
| Oct 31, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.6 s
2.1 s
2.6 s
3.1 s
3.6 s
4.1 s
Speed
Reduce unused JavaScript
3.6 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 308 KiB44 files are served with short cache lifetimes, so returning visitors download them again (308 KiB).
Render-blocking requests
1.6 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 33
33/100Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
500 ms · 1.2 MB19 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, zotabox.com and Trust Pilot and others), adding 2.6 MB and 1.3 s of main-thread time.
Reduce unused CSS
530 ms · 166 KiBAbout 166 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 530 ms faster on a phone.
Google Tag Manager adds 583 ms
583 msGoogle Tag Manager costs a phone 583 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
zotabox.com adds 204 ms
204 mszotabox.com costs a phone 204 ms of main-thread work and 548 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
tidio.co adds 71 ms
71 mstidio.co costs a phone 71 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
220 ms · 19 KiB19 KiB could be saved by minifying JavaScript.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 225 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 40 KiBPolyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Duplicated JavaScript
8 KiB8 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 35 ms
35 msYour server sent the HTML in 35 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.41
0.41For real visitors the layout shifts by 0.41 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 26.8 s
26.8 sYour largest element takes 26.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 34.6 s
34.6 sThe page becomes fully interactive after 34.6 s. Good is under 3.8 s.
First Contentful Paint: 6.5 s
6.5 sThe first text or image appears after 6.5 s on a phone. Good is under 1.8 s.
Speed Index: 12.6 s
12.6 sVisually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.217
0.217The layout shifts by 0.217 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 458 ms
458 msScripts block taps and scrolling for 458 ms in total while the page loads. Good is under 200 ms.
25 images without width and height
25 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 130 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 137 ms
137 msReal visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 267 ms
267 msReal visitors wait 267 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 7.1 MB in 345 requests
7.1 MBYour homepage downloads 7.1 MB in 345 requests on a phone: scripts 3.1 MB (154), images 2.7 MB (34) and other files 756 KiB (117). Under 2 MB keeps phones on slow connections fast.
10 images far larger than shown
937 KiB10 images are downloaded at several times the size a phone draws them, for example 7152513.jpg at 3,000 px wide, shown at 140 px. Resized copies would save about 937 KiB.
An image on the first screen is lazy-loaded
shutterstock_518884000_12.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 2.0 g of CO₂ per visit
2.00 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.00 g of CO₂e: 240.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
19 text elements with low contrast
19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA input fields must have an accessible name (1 element)
ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
21 images without alt text
21 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA toggle fields do not have accessible names
ARIA toggle fields do not have accessible names (2 elements).
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (169 characters)
Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
97 internal links, 7 external
The homepage links to 97 pages on vetscriptions.co.uk and 7 external pages.
6 checks passed
Title: 51 characters
Your title is a healthy 51 characters: “Buy Pet Medication Online in the UK | Vetscriptions”.
Canonical URL set
The canonical URL is https://www.vetscriptions.co.uk/.
Structured data in place
Structured data found: Corporation and LocalBusiness.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://vetscriptions.co.uk/apps/sitemap/index.xml.
AI search readiness
No llms.txt
There is no https://www.vetscriptions.co.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (582 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.
7 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 6 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=235013630&tm=gtm002&Ver=2&mid=05514868-ece3-4509-ab6b-15572a26aeed&bo=1&sid=090d12d0d9fd11f19b977f85f9e48bcf&vid=090d8140d9fd11f19e628d04f9e65149&vids=1&msclkid=N>m_.
4 small tap targets
4 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
No HTML doctype
The page has no <!DOCTYPE html>, so browsers render it in quirks mode.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 473 words of copy
The homepage carries about 473 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More” and “SHOP NOW”.
10 calls to action
The homepage has 10 calls to action, for example “How to Order”, “Contact” and “Shop Now”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 5 customer or partner logos and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Opening hours shown
Your opening hours are on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
51 other companies contacted
Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vetscriptions.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on vetscriptions.co.uk, including 20 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.