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viamia.com.br website review
Visit site (opens in a new tab)Reviewed 28 October 202645 issues · 87 checks
This review found 45 issues worth fixing on viamia.com.br, 19 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
65DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 237 ms |
| May 16, 2026 | 231 ms |
| May 23, 2026 | 227 ms |
| May 30, 2026 | 227 ms |
| Jun 6, 2026 | 228 ms |
| Jun 13, 2026 | 232 ms |
| Jun 20, 2026 | 238 ms |
| Jun 27, 2026 | 240 ms |
| Jul 4, 2026 | 245 ms |
| Jul 11, 2026 | 246 ms |
| Jul 18, 2026 | 248 ms |
| Jul 25, 2026 | 254 ms |
| Aug 1, 2026 | 254 ms |
| Aug 8, 2026 | 254 ms |
| Aug 15, 2026 | 253 ms |
| Aug 22, 2026 | 253 ms |
| Aug 29, 2026 | 253 ms |
| Sep 5, 2026 | 257 ms |
| Sep 12, 2026 | 255 ms |
| Sep 19, 2026 | 253 ms |
| Sep 26, 2026 | 249 ms |
| Oct 3, 2026 | 241 ms |
| Oct 10, 2026 | 237 ms |
| Oct 17, 2026 | 229 ms |
| Oct 24, 2026 | 222 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.6 s
4.2 s
4.8 s
Speed
Reduce unused JavaScript
2.2 s · 587 KiBAbout 587 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.2 s faster on a phone.
Avoid multiple page redirects
2.1 sThe page goes through 1 redirect before it starts loading, costing about 2.1 s. Link and advertise the final URL directly.
Mobile performance score: 41
41/100Your mobile performance score is 41 (desktop: 31). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Reduce unused CSS
450 ms · 48 KiBAbout 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.
5 third-party services on the page
5 third-party services load with your homepage (vteximg.com.br, vtex.com.br and vtex.com and others), adding 100 KiB and 3 ms of main-thread time.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.99
0.99For real visitors the layout shifts by 0.99 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 51.0 s
51.0 sYour largest element takes 51.0 s to render on a phone. Google's threshold for “good” is 2.5 s.
Time to Interactive: 56.4 s
56.4 sThe page becomes fully interactive after 56.4 s. Good is under 3.8 s.
First Contentful Paint: 7.3 s
7.3 sThe first text or image appears after 7.3 s on a phone. Good is under 1.8 s.
Speed Index: 13.6 s
13.6 sVisually, the page fills in at 13.6 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.7 s
1.7 sReal visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 454 ms
454 msScripts block taps and scrolling for 454 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 237 ms to 222 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 194 ms
194 msReal visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Cumulative Layout Shift: 0.098
0.098The layout barely moves while loading (CLS 0.098, good is under 0.1).
Images and page weight
Page weight: 15.9 MB in 506 requests
15.9 MBYour homepage downloads 15.9 MB in 506 requests on a phone: images 13.1 MB (232), scripts 2.0 MB (110) and other files 455 KiB (147). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 6.8 MB together. On a phone connection a single image that size takes seconds.
17 images far larger than shown
1.5 MB17 images are downloaded at several times the size a phone draws them, for example banner-mobile-sapatilhas.jpg at 1,536 px wide, shown at 390 px. Resized copies would save about 1.5 MB.
19 images in older formats
19 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 4.5 g of CO₂ per visit
4.50 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.50 g of CO₂e: 539.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
10 buttons without a name
10 buttons have no accessible name, so screen readers announce just “button”.
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
31 text elements with low contrast
31 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 129 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 13 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (28 characters)
Your title is only 28 characters: “Via Mia - Calçados Femininos”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
190 internal links, 8 external
The homepage links to 190 pages on viamia.com.br and 8 external pages.
5 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “Mais que sapatos, bolsas e acessórios, vendemos moda e comportamento de forma fofa e antenada. Compre em até 8X sem jur…”.
One H1 headline
Your main headline reads: “Assine Nossa Newsletter”.
Canonical URL set
The canonical URL is https://www.viamia.com.br/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at http://www.viamia.com.br/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.viamia.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (971 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a meta description
https://www.viamia.com.br/vantagens and https://www.viamia.com.br/institucional/lojas use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.viamia.com.br/institucional/lojas, whose canonical is https://www.viamia.com.br/institucional. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page slow to respond
https://www.viamia.com.br/bolsas took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=134613936&Ver=2&mid=a1e4d027-f00f-4f42-abb4-9d1b5809794d&bo=1&sid=a40d6040d28411f1b94f77570ed8e1b6&vid=a40d92c0d28411f1abfc9f2d7e83c514&vids=1&msclkid=N&pi=918639831&l.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Event name is not defined”.
7 distorted images
7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
74 of 84 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 865 words of copy
The homepage carries about 865 words of visible text.
3 checks passed
4 short forms
4 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
26 cookies set on arrival
26Opening the homepage sets 26 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at viamia.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on viamia.com.br, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.