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viamia.com.br website review

Visit site (opens in a new tab)Reviewed 28 October 202645 issues · 87 checks

This review found 45 issues worth fixing on viamia.com.br, 19 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.0 sMay 9Oct 242.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
262 ms217 msMay 9Oct 24222 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026237 ms
May 16, 2026231 ms
May 23, 2026227 ms
May 30, 2026227 ms
Jun 6, 2026228 ms
Jun 13, 2026232 ms
Jun 20, 2026238 ms
Jun 27, 2026240 ms
Jul 4, 2026245 ms
Jul 11, 2026246 ms
Jul 18, 2026248 ms
Jul 25, 2026254 ms
Aug 1, 2026254 ms
Aug 8, 2026254 ms
Aug 15, 2026253 ms
Aug 22, 2026253 ms
Aug 29, 2026253 ms
Sep 5, 2026257 ms
Sep 12, 2026255 ms
Sep 19, 2026253 ms
Sep 26, 2026249 ms
Oct 3, 2026241 ms
Oct 10, 2026237 ms
Oct 17, 2026229 ms
Oct 24, 2026222 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of viamia.com.br (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. viamia.com.br at 0.6 s0.6 s
  2. viamia.com.br at 1.2 s1.2 s
  3. viamia.com.br at 1.8 s1.8 s
  4. viamia.com.br at 2.4 s2.4 s
  5. viamia.com.br at 3.0 s3.0 s
  6. viamia.com.br at 3.6 s3.6 s
  7. viamia.com.br at 4.2 s4.2 s
  8. viamia.com.br at 4.8 s4.8 s

Speed

5 to fix41
  • Reduce unused JavaScript

    2.2 s · 587 KiB

    About 587 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.2 s faster on a phone.

  • Avoid multiple page redirects

    2.1 s

    The page goes through 1 redirect before it starts loading, costing about 2.1 s. Link and advertise the final URL directly.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41 (desktop: 31). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused CSS

    450 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.

  • 5 third-party services on the page

    5 third-party services load with your homepage (vteximg.com.br, vtex.com.br and vtex.com and others), adding 100 KiB and 3 ms of main-thread time.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.99

    0.99

    For real visitors the layout shifts by 0.99 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 51.0 s

    51.0 s

    Your largest element takes 51.0 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Time to Interactive: 56.4 s

    56.4 s

    The page becomes fully interactive after 56.4 s. Good is under 3.8 s.

  • First Contentful Paint: 7.3 s

    7.3 s

    The first text or image appears after 7.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 13.6 s

    13.6 s

    Visually, the page fills in at 13.6 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 454 ms

    454 ms

    Scripts block taps and scrolling for 454 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 237 ms to 222 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 194 ms

    194 ms

    Real visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Cumulative Layout Shift: 0.098

    0.098

    The layout barely moves while loading (CLS 0.098, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 15.9 MB in 506 requests

    15.9 MB

    Your homepage downloads 15.9 MB in 506 requests on a phone: images 13.1 MB (232), scripts 2.0 MB (110) and other files 455 KiB (147). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 6.8 MB together. On a phone connection a single image that size takes seconds.

  • 17 images far larger than shown

    1.5 MB

    17 images are downloaded at several times the size a phone draws them, for example banner-mobile-sapatilhas.jpg at 1,536 px wide, shown at 390 px. Resized copies would save about 1.5 MB.

  • 19 images in older formats

    19 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.5 g of CO₂ per visit

    4.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.50 g of CO₂e: 539.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

12 to fixGoogle 7187
  • 10 buttons without a name

    10 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • 31 text elements with low contrast

    31 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 129 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 13 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • Title is short (28 characters)

    Your title is only 28 characters: “Via Mia - Calçados Femininos”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 190 internal links, 8 external

    The homepage links to 190 pages on viamia.com.br and 8 external pages.

5 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Mais que sapatos, bolsas e acessórios, vendemos moda e comportamento de forma fofa e antenada. Compre em até 8X sem jur…”.

  • One H1 headline

    Your main headline reads: “Assine Nossa Newsletter”.

  • Canonical URL set

    The canonical URL is https://www.viamia.com.br/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at http://www.viamia.com.br/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.viamia.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (971 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 2 pages share a meta description

    https://www.viamia.com.br/vantagens and https://www.viamia.com.br/institucional/lojas use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.viamia.com.br/institucional/lojas, whose canonical is https://www.viamia.com.br/institucional. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page slow to respond

    https://www.viamia.com.br/bolsas took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 6974
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=134613936&Ver=2&mid=a1e4d027-f00f-4f42-abb4-9d1b5809794d&bo=1&sid=a40d6040d28411f1b94f77570ed8e1b6&vid=a40d92c0d28411f1abfc9f2d7e83c514&vids=1&msclkid=N&pi=918639831&l.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Event name is not defined”.

  • 7 distorted images

    7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    74 of 84 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 865 words of copy

    The homepage carries about 865 words of visible text.

3 checks passed
  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 36 other companies contacted

    Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at viamia.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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viamia.com.br website review: scores and fixes