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viki.com website review
Visit site (opens in a new tab)Reviewed 11 October 202640 issues · 82 checks
This review found 40 issues worth fixing on viki.com, 17 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 3.6 s |
| Apr 25, 2026 | 3.6 s |
| May 2, 2026 | 3.5 s |
| May 9, 2026 | 3.5 s |
| May 16, 2026 | 3.4 s |
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.4 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 3.4 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 3.2 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 242 ms |
| Apr 25, 2026 | 240 ms |
| May 2, 2026 | 239 ms |
| May 9, 2026 | 236 ms |
| May 16, 2026 | 237 ms |
| May 23, 2026 | 238 ms |
| May 30, 2026 | 239 ms |
| Jun 6, 2026 | 241 ms |
| Jun 13, 2026 | 240 ms |
| Jun 20, 2026 | 239 ms |
| Jun 27, 2026 | 238 ms |
| Jul 4, 2026 | 238 ms |
| Jul 11, 2026 | 237 ms |
| Jul 18, 2026 | 235 ms |
| Jul 25, 2026 | 233 ms |
| Aug 1, 2026 | 230 ms |
| Aug 8, 2026 | 227 ms |
| Aug 15, 2026 | 224 ms |
| Aug 22, 2026 | 220 ms |
| Aug 29, 2026 | 216 ms |
| Sep 5, 2026 | 213 ms |
| Sep 12, 2026 | 211 ms |
| Sep 19, 2026 | 211 ms |
| Sep 26, 2026 | 211 ms |
| Oct 3, 2026 | 212 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
2.7 s · 1.1 MB15 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.7 s faster on a phone.
Reduce unused JavaScript
1.8 s · 338 KiBAbout 338 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Render-blocking requests
1.4 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 39
39/100Your mobile performance score is 39 (desktop: 54). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4,315 HTML elements
The page has 4,315 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.1 s
A phone's processor spends 4.1 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (viki.io, Google Tag Manager and privacy-mgmt.com and others), adding 2.6 MB and 1.3 s of main-thread time.
viki.io adds 648 ms
648 msviki.io costs a phone 648 ms of main-thread work and 630 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 568 ms
568 msGoogle Tag Manager costs a phone 568 ms of main-thread work and 505 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 485 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
300 ms · 75 KiB7 files are served with short cache lifetimes, so returning visitors download them again (75 KiB).
Legacy JavaScript
300 ms · 42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
vikiplatform.com adds 0 ms
0 msvikiplatform.com costs a phone 0 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 200 ms
200 msYour server sent the HTML in 200 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 13.0 s
13.0 sYour largest element takes 13.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Dive into You”.
Time to Interactive: 14.4 s
14.4 sThe page becomes fully interactive after 14.4 s. Good is under 3.8 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 4.0 s
4.0 sReal visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 222 ms
222 msReal visitors wait 222 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.6 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 735 ms
735 msReal visitors wait 735 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 242 ms to 212 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.6 MB in 148 requests
2.6 MBYour homepage downloads 2.6 MB in 148 requests on a phone: images 1.3 MB (21), scripts 1.2 MB (103) and HTML 57 KiB (1). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
0772e6cf3d.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
7 images far larger than shown
298 KiB7 images are downloaded at several times the size a phone draws them, for example d4c8c4e890.png at 2,601 px wide, shown at 351 px. Resized copies would save about 298 KiB.
6 images in older formats
6 images (437 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.7 g of CO₂ per visit
0.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 89.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Page language is “%lang%”
The page declares lang=“%lang%”, which is not a usable language code, so screen readers and translation tools guess.
2 checks passed
Every image has alt text
All 1 image in the HTML carry an alt attribute.
35 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
16 internal links, 20 external
The homepage links to 16 pages on viki.com and 20 external pages.
7 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “Stream FREE Asian Dramas & Movies with English subtitles: Korean, Chinese, Japanese Dramas & more. From romance to acti…”.
Title: 60 characters
Your title is a healthy 60 characters: “Watch K-Dramas, Korean Shows & Chinese Dramas | Rakuten Viki”.
Canonical URL set
The canonical URL is https://www.viki.com/?locale=en.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.viki.com/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
6%A phone browser shows 1,129 words, but the HTML your server sends has only 64. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No llms.txt
There is no https://www.viki.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Other pages
10 pages share a title
/, https://www.viki.com/categories, https://www.viki.com/apps, https://www.viki.com/partners, https://www.viki.com/advertise and https://www.viki.com/press and 4 others all use the title “Watch K-Dramas, Korean Shows & Chinese Dramas | Rakuten Viki”. Search engines can't tell which page to show for a search, so each competes with the others.
9 pages share a meta description
https://www.viki.com/categories, https://www.viki.com/apps, https://www.viki.com/partners, https://www.viki.com/advertise, https://www.viki.com/press and https://www.viki.com/legal/terms_of_use and 3 others use the same meta description. A description written for each page earns more clicks.
4 links to non-canonical URLs
Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://www.viki.com/movies, whose canonical is https://www.viki.com/movies?locale=en. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://www.viki.com/movies has no <h1> headline, so visitors and search engines get no clear main topic.
4 pages with very little text
https://www.viki.com/categories, https://www.viki.com/movies, https://www.viki.com/apps and https://www.viki.com/advertise have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
11 internal pages checked
We fetched 11 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
All 11 pages we checked loaded without an error.
Every page has a meta description
All 11 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
242 of 250 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,129 words of copy
The homepage carries about 1,129 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Subscribe” and “View Don't Call it Mystery”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at viki.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on viki.com, including 22 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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