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vilabergvik.se website review

Visit site (opens in a new tab)Reviewed 10 November 202630 issues · 83 checks

This review found 30 issues worth fixing on vilabergvik.se, 8 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s759 msMay 23Nov 7835 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026844 ms
May 30, 2026848 ms
Jun 6, 2026891 ms
Jun 13, 2026911 ms
Jun 20, 2026933 ms
Jun 27, 2026998 ms
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 2026978 ms
Aug 22, 2026964 ms
Aug 29, 2026970 ms
Sep 5, 2026950 ms
Sep 12, 2026943 ms
Sep 19, 2026912 ms
Sep 26, 2026853 ms
Oct 3, 2026871 ms
Oct 10, 2026857 ms
Oct 17, 2026836 ms
Oct 24, 2026836 ms
Oct 31, 2026807 ms
Nov 7, 2026835 ms
Real-visitor tap response (INP)75th percentile, phones
112 ms77 msMay 23Nov 7108 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202681 ms
May 30, 202687 ms
Jun 6, 202695 ms
Jun 13, 202697 ms
Jun 20, 202697 ms
Jun 27, 202696 ms
Jul 4, 202698 ms
Jul 11, 202697 ms
Jul 18, 202696 ms
Jul 25, 202694 ms
Aug 1, 202688 ms
Aug 8, 202689 ms
Aug 15, 202689 ms
Aug 22, 202689 ms
Aug 29, 202695 ms
Sep 5, 202699 ms
Sep 12, 2026100 ms
Sep 19, 2026102 ms
Sep 26, 2026102 ms
Oct 3, 2026103 ms
Oct 10, 2026106 ms
Oct 17, 2026104 ms
Oct 24, 2026105 ms
Oct 31, 2026107 ms
Nov 7, 2026108 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vilabergvik.se (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vilabergvik.se at 0.8 s0.8 s
  2. vilabergvik.se at 1.5 s1.5 s
  3. vilabergvik.se at 2.3 s2.3 s
  4. vilabergvik.se at 3.0 s3.0 s
  5. vilabergvik.se at 3.8 s3.8 s
  6. vilabergvik.se at 4.6 s4.6 s
  7. vilabergvik.se at 5.3 s5.3 s
  8. vilabergvik.se at 6.1 s6.1 s

Speed

7 to fix72
  • Reduce unused JavaScript

    1.5 s · 489 KiB

    About 489 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    600 ms · 183 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (183 KiB).

  • Improve image delivery

    450 ms · 126 KiB

    2 images could be 126 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Legacy JavaScript

    300 ms · 68 KiB

    Polyfills for old browsers add 68 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 1,879 HTML elements

    The page has 1,879 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 34 ms

    34 ms

    Shopify costs a phone 34 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klarna, Trust Pilot and Klaviyo and others), adding 928 KiB and 292 ms of main-thread time.

  • Render-blocking requests

    150 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    20 ms · 18 KiB

    About 18 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 635 ms of it running JavaScript. That is comfortably low.

  • Server response: 38 ms

    38 ms

    Your server sent the HTML in 38 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 8.5 s

    8.5 s

    Your largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 9.2 s

    9.2 s

    The page becomes fully interactive after 9.2 s. Good is under 3.8 s.

  • Tap response (INP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 81 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 4.2 s

    4.2 s

    Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 106 ms

    106 ms

    Real visitors wait 106 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 396 ms

    396 ms

    Real visitors wait 396 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.078

    0.078

    The layout barely moves while loading (CLS 0.078, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 12 ms

    12 ms

    Scripts block the page for only 12 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.4 MB in 227 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 227 requests on a phone: scripts 1.0 MB (63), other files 871 KiB (137) and images 378 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 83.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8891
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 166 internal links, 6 external

    The homepage links to 166 pages on vilabergvik.se and 6 external pages.

6 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Damkläder & Mode från Vero Moda & Vila i Bergvik köpcenter i Karlstad. Handla kläder från kända varumärken online ✓ Fri…”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “VERO MODA & VILA Bergvik | Köp Damkläder i Butik & Online”.

  • Canonical URL set

    The canonical URL is https://vilabergvik.se/.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://vilabergvik.se/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (446 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://vilabergvik.se/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 5 pages without a meta description

    https://vilabergvik.se/collections/nyheter-1, https://vilabergvik.se/collections/overdelar, https://vilabergvik.se/collections/produkter, https://vilabergvik.se/collections/shorts and https://vilabergvik.se/collections/haraccessoarer have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    63 of 73 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 447 words of copy

    The homepage carries about 447 words of visible text.

3 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “SHOP”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vilabergvik.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Klarna On Site Messaging · Forms · avada.io · trustpilot.com · nfcube.com · hextom.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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