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visor.se website review
Visit site (opens in a new tab)Reviewed 9 November 202632 issues · 98 checks
This review found 32 issues worth fixing on visor.se, 8 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #15,783 of 88,546 reviewed websitesbeats 77%
- #9,558 of 46,018 online storesbeats 73%
- #9,237 of 41,288 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
3.0 s
3.7 s
4.4 s
5.2 s
5.9 s
visor.se does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.8 s · 353 KiBAbout 353 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, loox.io and serviceform.com and others), adding 1.3 MB and 942 ms of main-thread time.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 448 ms
448 msGoogle Tag Manager costs a phone 448 ms of main-thread work and 489 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
serviceform.com adds 97 ms
97 msserviceform.com costs a phone 97 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 154 KiB7 images could be 154 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.
Legacy JavaScript
50 ms · 27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Use efficient cache lifetimes
55 KiB8 files are served with short cache lifetimes, so returning visitors download them again (55 KiB).
Minify JavaScript
20 ms · 31 KiB31 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
50 KiBAbout 50 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.4 s
12.4 sYour largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mira”.
Time to Interactive: 12.4 s
12.4 sThe page becomes fully interactive after 12.4 s. Good is under 3.8 s.
Speed Index: 5.0 s
5.0 sVisually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 369 ms
369 msScripts block taps and scrolling for 369 ms in total while the page loads. Good is under 200 ms.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.08
0.08For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 327 ms
327 msReal visitors wait 327 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.017
0.017The layout barely moves while loading (CLS 0.017, good is under 0.1).
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 2.6 MB in 178 requests
2.6 MBYour homepage downloads 2.6 MB in 178 requests on a phone: scripts 1.2 MB (55), other files 665 KiB (86) and images 506 KiB (24). Under 2 MB keeps phones on slow connections fast.
2 images below the first screen load straight away
2 images further down the page (70 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.7 g of CO₂ per visit
0.73 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA input fields must have an accessible name (3 elements)
ARIA input fields must have an accessible name: 3 elements on the page fail this check, rated serious by axe-core.
Interactive controls must not be nested (3 elements)
Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.
Main landmark should not be contained in another landmark (1 element)
Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (52 characters)
Your meta description is only 52 characters: “Visor plisségardiner för balkong, altan och fönster.”. 70 to 160 characters is enough to sell the click.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
42 internal links, 24 external
The homepage links to 42 pages on visor.se and 24 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Visor Sverige”.
Title: 34 characters
Your title is a healthy 34 characters: “Visor Sverige - Alltid i rätt ljus”.
Canonical URL set
The canonical URL is https://visor.se/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://visor.se/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (340 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
/products/morklaggningsgardiner is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
9 pages without a meta description
/pages/plissegardin-for-fonster, /pages/morklaggningsgardiner, /pages/plissegardin-for-balkong, /pages/terrassgardiner, /pages/foretag and /pages/plissegardiner-lagenhet and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
10 pages without an H1
/collections, /pages/plissegardin-for-fonster, /pages/morklaggningsgardiner, /pages/plissegardin-for-balkong, /pages/terrassgardiner and /pages/foretag and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
/collections and /collections/altan-plissegardiner have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
4 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “gtag is not defined”.
2 checks passed
Tap targets are thumb-sized
15 of 17 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
6 links through redirect chains
6 links go through two or more redirects, for example https://visor.se/customer_authentication/redirect?locale=sv®ion_country=SE.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (visor.se).
Valid certificate (56 days left)
The certificate from Let's Encrypt · YE2 verifies for visor.se and is valid for another 56 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://visor.se redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 38 links work
All 38 links checked from your homepage (26 internal, 12 external) answered without errors.
Domain and trust
No CAA record
visor.se has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 340 words of copy
The homepage carries about 340 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Register- och integritetspolicy”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be visor.se is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:mailgun.org -all”.
DKIM signing found
A DKIM key is published (selector “k1”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Pandectes Gdpr · Gdpr Cookie Consent · klaviyo.com · loox.io · b-cdn.net · nfcube.com · omnisnippet1.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on visor.se, including 12 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.