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vitabay.de website review

Visit site (opens in a new tab)Reviewed 9 November 202634 issues · 85 checks

This review found 34 issues worth fixing on vitabay.de, 12 of them high impact, across 85 checks. The most urgent: page weight: 22.1 MB in 340 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.5 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.6 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
174 ms113 msMay 23Nov 7130 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026146 ms
May 30, 2026147 ms
Jun 6, 2026154 ms
Jun 13, 2026165 ms
Jun 20, 2026167 ms
Jun 27, 2026164 ms
Jul 4, 2026157 ms
Jul 11, 2026152 ms
Jul 18, 2026146 ms
Jul 25, 2026150 ms
Aug 1, 2026138 ms
Aug 8, 2026129 ms
Aug 15, 2026125 ms
Aug 22, 2026120 ms
Aug 29, 2026123 ms
Sep 5, 2026122 ms
Sep 12, 2026122 ms
Sep 19, 2026124 ms
Sep 26, 2026123 ms
Oct 3, 2026127 ms
Oct 10, 2026129 ms
Oct 17, 2026130 ms
Oct 24, 2026130 ms
Oct 31, 2026131 ms
Nov 7, 2026130 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vitabay.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vitabay.de at 1.0 s1.0 s
  2. vitabay.de at 1.9 s1.9 s
  3. vitabay.de at 2.9 s2.9 s
  4. vitabay.de at 3.8 s3.8 s
  5. vitabay.de at 4.8 s4.8 s
  6. vitabay.de at 5.7 s5.7 s
  7. vitabay.de at 6.7 s6.7 s
  8. vitabay.de at 7.6 s7.6 s

Speed

10 to fix61
  • Render-blocking requests

    1.5 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • 5,802 HTML elements

    The page has 5,802 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.7 s

    A phone's processor spends 4.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    150 ms · 4.3 MB

    11 images could be 4.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 540 KiB

    About 540 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Reviews.io, Shopify and Klaviyo and others), adding 1.3 MB and 488 ms of main-thread time.

  • Use efficient cache lifetimes

    321 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (321 KiB).

  • Reviews.io adds 137 ms

    137 ms

    Reviews.io costs a phone 137 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 78 ms

    78 ms

    Shopify costs a phone 78 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 125 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.0 s

    18.0 s

    Your largest element takes 18.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hand holding a green capsule against sunlit leaves”.

  • Time to Interactive: 29.9 s

    29.9 s

    The page becomes fully interactive after 29.9 s. Good is under 3.8 s.

  • Speed Index: 9.3 s

    9.3 s

    Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.18

    0.18

    For real visitors the layout shifts by 0.18 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 130 ms

    130 ms

    Real visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 466 ms

    466 ms

    Real visitors wait 466 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 146 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.055

    0.055

    The layout barely moves while loading (CLS 0.055, good is under 0.1).

  • Total Blocking Time: 110 ms

    110 ms

    Scripts block the page for only 110 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix18
  • Page weight: 22.1 MB in 340 requests

    22.1 MB

    Your homepage downloads 22.1 MB in 340 requests on a phone: media 13.7 MB (3), images 5.3 MB (19) and scripts 1.5 MB (90). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 4.7 MB together. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    4.4 MB

    2 images are downloaded at several times the size a phone draws them, for example DSC03417.jpg at 5,256 px wide, shown at 390 px. Resized copies would save about 4.4 MB.

  • 2 images below the first screen load straight away

    2 images further down the page (4.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (4.0 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 6.3 g of CO₂ per visit

    6.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.27 g of CO₂e: 752.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9794
  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (20 elements)

    All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (8 elements)

    Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 148 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 27 links crawlers can't follow

    27 links have no real href, so search engines can't follow them.

  • 298 internal links, 10 external

    The homepage links to 298 pages on vitabay.de and 10 external pages.

8 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Order food supplements online at Vitabay ✓ Developed by Dr. med. Harald Pfeffer ✓ Lab-tested in Germany ✓ Free shipping…”.

  • One H1 headline

    Your main headline reads: “Since 1999.From family toFamily”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Vitabay - Our Knowledge. Your Health. Since 1999”.

  • Canonical URL set

    The canonical URL is https://www.vitabay.de/en.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.vitabay.de/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,174 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    /en/pages/dr-med-harald-pfeffer has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 137 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 10 small tap targets

    10 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,274 words of copy

    The homepage carries about 1,274 words of visible text.

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact”.

  • 23 short forms

    23 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks, 16 customer or partner logos, a star rating, 5 trust badges and “More than 2,500,000 happy customers”.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 3 of them by other companies (measured from a US location before any click).

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vitabay.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Bazaarvoice Reviews Photos · Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Gempages Builder · Powerful Form Builder · Eg Auto Add To Cart · Stape Remix · Reviews Co Uk Product And Merchant Review Collection · rechargecdn.com · kxcdn.com · goaffpro.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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