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vitruline.com website review

Visit site (opens in a new tab)Reviewed 10 November 202620 issues · 67 checks

This review found 20 issues worth fixing on vitruline.com, 4 of them high impact, across 67 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of vitruline.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vitruline.com at 0.4 s0.4 s
  2. vitruline.com at 0.8 s0.8 s
  3. vitruline.com at 1.1 s1.1 s
  4. vitruline.com at 1.5 s1.5 s
  5. vitruline.com at 1.9 s1.9 s
  6. vitruline.com at 2.3 s2.3 s
  7. vitruline.com at 2.6 s2.6 s
  8. vitruline.com at 3.0 s3.0 s

Speed

6 to fix87
  • Render-blocking requests

    1.2 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Mobile performance score: 87

    87/100

    Your mobile performance score is 87. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 771 KiB and 553 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 265 KiB

    About 265 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 313 ms

    313 ms

    Google Tag Manager costs a phone 313 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 276 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 3 KiB

    3 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    38 KiB

    3 images could be 38 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    14 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (14 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 1.0 s of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix84
  • Time to Interactive: 9.5 s

    9.5 s

    The page becomes fully interactive after 9.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 3.3 s

    3.3 s

    Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Vitruline”.

  • Total Blocking Time: 261 ms

    261 ms

    Scripts block taps and scrolling for 261 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Speed Index: 2.4 s

    2.4 s

    Visually, the page fills in at 2.4 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • 1 image in older formats

    1 image (100 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.5 g of CO₂ per visit

    0.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 60.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.8 MB in 120 requests

    1.8 MB

    Your homepage downloads 1.8 MB in 120 requests on a phone: scripts 817 KiB (61), images 736 KiB (21) and fonts 84 KiB (8). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9697
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 66 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10079
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (24 characters)

    Your title is only 24 characters: “Vitruvin NMN Supplements”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 84 internal links, 8 external

    The homepage links to 84 pages on vitruline.com and 8 external pages.

5 checks passed
  • Meta description: 125 characters

    Your meta description is 125 characters: “Certified Longevity & Anti-Aging Foods including NMN, Resveratrol, Curcumin and other. 99.99% pure content with COA ana…”.

  • Canonical URL set

    The canonical URL is https://vitruline.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://vitruline.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://vitruline.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,157 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://vitruline.com/collections/all-products has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://vitruline.com/collections/all-products has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    1 page of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Invalid left-hand side in assignment”.

2 checks passed
  • Tap targets are thumb-sized

    31 of 35 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 801 words of copy

    The homepage carries about 801 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Call support”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop”, “Shop Now” and “When should I start using NMN?”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vitruline.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Accessez · ryviu.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2021.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 20 issues on vitruline.com, including 9 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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