Website review, no card needed
viupad.se website review
Visit site (opens in a new tab)Reviewed 11 November 202612 issues · 65 checks
This review found 12 issues worth fixing on viupad.se, 6 of them high impact, across 65 checks. The most urgent: 1 linked page is broken. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,350 of 104,764 reviewed websitesbeats 82%
- #9,044 of 58,694 online storesbeats 79%
- #8,792 of 53,459 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
Speed
Render-blocking requests
750 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
4 third-party services on the page
4 third-party services load with your homepage (Shopify, JSDelivr CDN and shop.app and others), adding 256 KiB and 98 ms of main-thread time.
Reduce unused JavaScript
48 KiBAbout 48 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
13 KiB1 image could be 13 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
5 KiB2 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 97
97/100Your mobile performance score is 97. That is in Google's “good” band (90 and up).
Main-thread work: 1.0 s
A phone's processor spends 1.0 s on main-thread work while loading, 310 ms of it running JavaScript. That is comfortably low.
Server response: 43 ms
43 msYour server sent the HTML in 43 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
6 checks passed
Largest Contentful Paint: 2.4 s
2.4 sYour largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image.
Speed Index: 2.7 s
2.7 sVisually, the page fills in at 2.7 s (Speed Index), inside the 3.4 s “good” threshold.
Time to Interactive: 2.4 s
2.4 sThe page is fully interactive after 2.4 s.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
About 0.4 g of CO₂ per visit
0.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.39 g of CO₂e: 46.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.4 MB in 165 requests
1.4 MBYour homepage downloads 1.4 MB in 165 requests on a phone: other files 735 KiB (79), scripts 364 KiB (54) and images 140 KiB (6). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 22 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is not an absolute URL ("#")”.
32 internal links, 5 external
The homepage links to 32 pages on viupad.se and 5 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Enklare administration, tryggare boendemiljö, starkare fastighetsekonomi.”.
Title: 31 characters
Your title is a healthy 31 characters: “Viu – Viu Property Technologies”.
Canonical URL set
The canonical URL is https://viupad.se/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://viupad.se/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (937 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://viupad.se/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://viupad.se/pages/karriar, which answers with an error. Visitors hit a dead end and search engines drop it.
7 pages without a meta description
https://viupad.se/pages/produkter, https://viupad.se/pages/kundcase, https://viupad.se/pages/aktuellt, https://viupad.se/pages/om-oss, https://viupad.se/pages/faq and https://viupad.se/pages/kontakt and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://viupad.se/pages/produkter and https://viupad.se/pages/kontakt have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://viupad.se/pages/kontakt has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
https://viupad.se/policies/privacy-policy took over 3 s to send its HTML from our server.
8 internal pages checked
We fetched 8 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
9 of 9 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 896 words of copy
The homepage carries about 896 words of visible text.
2 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at viupad.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Ymq B2b Login Lock Hide Price · Sami Wholesale
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 12 issues on viupad.se, including 1 speed issue, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.