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vivapharm.com website review
Visit site (opens in a new tab)Reviewed 6 November 202636 issues · 81 checks
This review found 36 issues worth fixing on vivapharm.com, 9 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.2 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Use efficient cache lifetimes
1.4 s · 1.3 MB27 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).
Render-blocking requests
1.5 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Reduce unused JavaScript
300 ms · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
4 third-party services on the page
4 third-party services load with your homepage (YouTube, Other Google APIs/SDKs and Google/Doubleclick Ads and others), adding 1.8 MB and 888 ms of main-thread time.
YouTube adds 877 ms
877 msYouTube costs a phone 877 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
660 ms · 204 KiBAbout 204 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 660 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 254 ms. During a long task the page ignores taps.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
216 KiB9 images could be 216 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 70 ms
70 msYour server sent the HTML in 70 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 18.7 s
18.7 sThe page becomes fully interactive after 18.7 s. Good is under 3.8 s.
Speed Index: 7.7 s
7.7 sVisually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 423 ms
423 msScripts block taps and scrolling for 423 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 3.3 s
3.3 sYour largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “No. 1 GMP Certified Pharmaceutical & Nutraceutical Manufact…”. Most of its time is element render delay (2.3 s).
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.03
0.03The layout barely moves while loading (CLS 0.03, good is under 0.1).
Images and page weight
Page weight: 3.1 MB in 53 requests
3.1 MBYour homepage downloads 3.1 MB in 53 requests on a phone: scripts 1.8 MB (12), images 615 KiB (15) and fonts 316 KiB (9). Under 2 MB keeps phones on slow connections fast.
5 images in older formats
5 images (182 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.9 g of CO₂ per visit
0.89 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
45 text elements with low contrast
45 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
autocomplete attribute must be used correctly (2 elements)
autocomplete attribute must be used correctly: 2 elements on the page fail this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (11 characters)
Your title is only 11 characters: “Home - Viva”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (194 characters)
Your meta description is 194 characters; Google truncates after about 160, so the end of your pitch is cut.
36 internal links, 6 external
The homepage links to 36 pages on vivapharm.com and 6 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Product Overview”.
Canonical URL set
The canonical URL is https://www.vivapharm.com/.
Structured data in place
Structured data found: BreadcrumbList, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.vivapharm.com/index.php/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.vivapharm.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (556 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to https://www.vivapharm.com/viva, which answers with an error. Visitors hit a dead end and search engines drop it.
2 pages without a meta description
https://www.vivapharm.com/index.php/author/viva and https://www.vivapharm.com/index.php/brochure have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://www.vivapharm.com/index.php/author/viva, https://www.vivapharm.com/index.php/2026/09/18/viva-pharmaceutical-is-exhibiting-at-supply-side-global-2026, https://www.vivapharm.com/index.php/2026/09/01/viva-pharmaceutical-is-exhibiting-at-the-food-tech-summit-expo-2026 and https://www.vivapharm.com/index.php/2026/08/17/viva-pharmaceutical-is-exhibiting-at-vitafoods-asia-2026 have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://www.vivapharm.com/index.php/services, https://www.vivapharm.com/index.php/brochure and https://www.vivapharm.com/index.php/granular-powder have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 small tap targets
4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 low-resolution images
4 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 390 words of copy
The homepage carries about 390 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact us” and “Contact Us”.
5 calls to action
The homepage has 5 calls to action, for example “Contact us”, “Contact Us” and “Contact”.
2 short forms
2 short forms (4 fields at most) are right on the homepage, asking for an email.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
1 cookie set on arrival
1Opening the homepage sets 1 cookie, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vivapharm.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Hosting
- AWS
Company
- Founded
- 1994
- Headquarters
- Richmond
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on vivapharm.com, including 14 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.