vlisco.com website review

About 657 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Yotpo and others), adding 1.3 MB and 505 ms of main-thread time.

2 images could be 51 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 3.3 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,880 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Google Tag Manager costs a phone 159 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 115 ms of main-thread work and 428 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

38 KiB could be saved by minifying JavaScript.

23 files are served with short cache lifetimes, so returning visitors download them again (159 KiB).

6 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.

About 43 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 23.5 s. Good is under 3.8 s.

Your largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 272 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 215 ms to 348 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 241 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 8.3 MB in 419 requests on a phone: media 3.0 MB (1), scripts 1.8 MB (84) and other files 1.8 MB (274). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 2.35 g of CO₂e: 282.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

6 form fields have no label, so screen readers announce an empty box and autofill guesses.

6 visible links have no text or label, so screen readers cannot say where they go.

Elements with visible text labels do not have matching accessible names. (1 element).

There are 2 <h1> headlines (“” and “Introducing Vlisco Vibe”). One clear main headline is easier for people and search engines.

Your meta description is 275 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 69 pages on vlisco.com and 10 external pages.

https://vlisco.com/pages/vibe, https://vlisco.com/collections/sewing-patterns, https://vlisco.com/collections/vibe, https://vlisco.com/pages/radiance and https://vlisco.com/pages/silk-stories have no meta description, so Google writes the search snippet from whatever text it finds.

https://vlisco.com/pages/vibe and https://vlisco.com/pages/radiance have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=4057054&tm=gtm002&Ver=2&mid=feb76387-401b-4bcc-9afa-e5d0fbe558a8&bo=1&sid=f10ca010d57f11f19869ff04757e4aa6&vid=f10cc160d57f11f19a8d23d753c6cd87&vids=1&msclkid=N&pi=918.

9 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 193 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Microsoft Ads, Pinterest Tag and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 30 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.