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vn.at website review

Visit site (opens in a new tab)Reviewed 28 October 202644 issues · 93 checks

This review found 44 issues worth fixing on vn.at, 15 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.8 sMay 9Oct 242.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.9 s
May 16, 20263.0 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20263.0 s
Jun 13, 20263.0 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.9 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.9 s
Oct 3, 20262.9 s
Oct 10, 20262.9 s
Oct 17, 20262.9 s
Oct 24, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
137 ms127 msMay 9Oct 24136 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026129 ms
May 16, 2026128 ms
May 23, 2026128 ms
May 30, 2026129 ms
Jun 6, 2026129 ms
Jun 13, 2026131 ms
Jun 20, 2026130 ms
Jun 27, 2026130 ms
Jul 4, 2026130 ms
Jul 11, 2026129 ms
Jul 18, 2026130 ms
Jul 25, 2026129 ms
Aug 1, 2026128 ms
Aug 8, 2026130 ms
Aug 15, 2026133 ms
Aug 22, 2026135 ms
Aug 29, 2026136 ms
Sep 5, 2026136 ms
Sep 12, 2026133 ms
Sep 19, 2026134 ms
Sep 26, 2026133 ms
Oct 3, 2026133 ms
Oct 10, 2026134 ms
Oct 17, 2026134 ms
Oct 24, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vn.at (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vn.at at 0.7 s0.7 s
  2. vn.at at 1.4 s1.4 s
  3. vn.at at 2.2 s2.2 s
  4. vn.at at 2.9 s2.9 s
  5. vn.at at 3.6 s3.6 s
  6. vn.at at 4.3 s4.3 s
  7. vn.at at 5.1 s5.1 s
  8. vn.at at 5.8 s5.8 s

Speed

10 to fix40
  • Reduce unused JavaScript

    1.6 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Use efficient cache lifetimes

    1.2 s · 628 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (628 KiB).

  • Improve image delivery

    1.4 s · 309 KiB

    5 images could be 309 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40 (desktop: 62). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Cookiebot and others), adding 2.0 MB and 1.5 s of main-thread time.

  • Google Tag Manager adds 483 ms

    483 ms

    Google Tag Manager costs a phone 483 ms of main-thread work and 636 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 495 ms. During a long task the page ignores taps.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    300 ms · 54 KiB

    Polyfills for old browsers add 54 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Cookiebot adds 222 ms

    222 ms

    Cookiebot costs a phone 222 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    31 KiB

    About 31 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 112 ms

    112 ms

    Your server sent the HTML in 112 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 9.0 s

    9.0 s

    Your largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Strafmündigkeit ab zwölf? Experten setzen auf andere Wege”.

  • Time to Interactive: 22.9 s

    22.9 s

    The page becomes fully interactive after 22.9 s. Good is under 3.8 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 129 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 156 ms

    156 ms

    Real visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.027

    0.027

    The layout barely moves while loading (CLS 0.027, good is under 0.1).

Images and page weight

2 to fix83
  • Page weight: 3.4 MB in 119 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 119 requests on a phone: scripts 2.7 MB (67), images 470 KiB (17) and fonts 145 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    jv2jbkpgbnkco-IWI8aN-1-600x450.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 6 images in older formats

    6 images (282 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (51 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    0.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.97 g of CO₂e: 116.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8490
  • 21 tap targets too small

    21 tap targets are too small or too close together to hit reliably with a finger.

  • Orphan list items

    Some list items are not inside a list.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • Meta description is short (9 characters)

    Your meta description is only 9 characters: “undefined”. 70 to 160 characters is enough to sell the click.

  • No XML sitemap

    No XML sitemap at https://www.vn.at/wp-sitemap.xml, so Google discovers your pages only by following links.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 68 internal links, 8 external

    The homepage links to 68 pages on vn.at and 8 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Strafmündigkeit ab zwölf? Experten setzen auf andere Wege”.

  • Title: 32 characters

    Your title is a healthy 32 characters: “Vorarlberger Nachrichten | VN.at”.

  • Canonical URL set

    The canonical URL is https://www.vn.at/.

  • Structured data in place

    Structured data found: Corporation.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix65
  • robots.txt blocks 1 AI answer engine crawler

    1 of 6

    Your robots.txt shuts out ChatGPT (ChatGPT-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No llms.txt

    There is no https://www.vn.at/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 3 crawlers

    robots.txt blocks GPTBot, Google-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

2 checks passed
  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (707 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 14 linked pages hidden from search

    https://www.vn.at/politik/2026/10/27/strafmuendigkeit-ab-zwoelf-experten-setzen-auf-andere-wege.vn, https://www.vn.at/vn/2026/10/27/austausch-und-anerkennung.vn, https://www.vn.at/markt/2026/10/27/depot-war-immer-ein-angenehmer-mieter-mit-attraktivem-angebot.vn, https://www.vn.at/gewalt-und-verbrechen/2026/10/27/mit-messer-und-drohanruf-raeubergeschichte-war-frei-erfunden.vn, https://www.vn.at/ohne-kategorie/2026/10/27/vorarlberger-apfelstrudel-fuer-barcelonas-naschkatzen.vn and https://www.vn.at/kultur/2026/10/27/waeldar-ka-nued-jedar-sin-2.vn and 8 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 14 pages share a meta description

    https://www.vn.at/politik/2026/10/27/strafmuendigkeit-ab-zwoelf-experten-setzen-auf-andere-wege.vn, https://www.vn.at/vn/2026/10/27/austausch-und-anerkennung.vn, https://www.vn.at/markt/2026/10/27/depot-war-immer-ein-angenehmer-mieter-mit-attraktivem-angebot.vn, https://www.vn.at/gewalt-und-verbrechen/2026/10/27/mit-messer-und-drohanruf-raeubergeschichte-war-frei-erfunden.vn, https://www.vn.at/ohne-kategorie/2026/10/27/vorarlberger-apfelstrudel-fuer-barcelonas-naschkatzen.vn and https://www.vn.at/kultur/2026/10/27/waeldar-ka-nued-jedar-sin-2.vn and 8 others use the same meta description. A description written for each page earns more clicks.

  • 4 pages slow to respond

    https://www.vn.at/sport/2026/10/24/sw-bregenz-verspielt-zweimal-fuehrung-in-salzburg.vn, https://www.vn.at/sport/2026/10/23/bregenzer-jagd-nach-der-mozartkugel.vn, https://www.vn.at/bregenz and https://www.vn.at/vn/2026/10/27/von-klopapiergeschichten-flashmobs-und-buchstabierliedern.vn took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot use 'in' operator to search for 'getRegistrations' in undefined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    21 of 23 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 407 words of copy

    The homepage carries about 407 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Shop”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vn.at, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 44 issues on vn.at, including 20 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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