vogue.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user INP: 247 ms

  247 ms

  Real visitors wait 247 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Real-user CLS: 0.11

  0.11

  For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

• Largest content (LCP) held steady for real visitors

  +8%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 7.5 MB

  7.5 MB

  Your homepage downloads 7.5 MB on a phone, 1.5 MB of it images (20%). Under 2 MB keeps phones on slow connections fast.

• 1 image over 500 KB

  VOG_DT_Rollover_OctoberIssue_25_300x200_2x.gif weighs 1.4 MB. On a phone connection a single image that size takes seconds.

  Elements (1)

• 1 image in older formats

  1 image (1.4 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• About 2.1 g of CO₂ per visit

  2.13 g

  By the Sustainable Web Design model, a visit to your homepage emits about 2.13 g of CO₂e: 255.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Interactive controls must not be nested (72 elements)

  Interactive controls must not be nested: 72 elements on the page fail this check, rated serious by axe-core.

  Elements (3)

• 29 tap targets too small

  29 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• 4 text elements with low contrast

  4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Elements must only use permitted ARIA attributes (2 elements)

  Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.

  Elements (2)

• All page content should be contained by landmarks (2 elements)

  All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Page should contain a level-one heading (1 element)

  Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Alternative text of images should not be repeated as text (22 elements)

  Alternative text of images should not be repeated as text: 22 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• 2 links without text

  2 visible links have no text or label, so screen readers cannot say where they go.

  Elements (2)

• Headings skip levels

  Headings skip levels (h1 → h3 and h3 → h6), which makes the page harder to scan with a screen reader.

  View sourceElements (1)

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

• 168 internal links, 50 external

  The homepage links to 168 pages on vogue.com and 50 external pages.

• robots.txt blocks 4 AI answer engine crawlers

  4 of 6

  Your robots.txt shuts out Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

• Organization data is thin (3 of 6 facts)

  Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  View source

• No llms.txt

  There is no https://www.vogue.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• Opted out of AI training for 4 crawlers

  robots.txt blocks ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

• 4 pages slow to respond

  https://www.vogue.com/fashion, https://www.vogue.com/culture, https://www.vogue.com/living and https://www.vogue.com/fashion/celebrity-style took over 3 s to send their HTML from our server.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 136 found) and read each the way a search engine does.

• 6 JavaScript errors while loading

  6 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://id-mapper-service.gp-prod.conde.digital/associations' from origin 'https://www.vogue.com' h…”.

• Thin social proof

  Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No form on the homepage

  There is no form on the homepage, so every lead has to click through to another page first.

• About 992 words of copy

  The homepage carries about 992 words of visible text.

• 13 trackers load before any consent

  13

  Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Tag Manager and 8 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 42 cookies set on arrival

  42

  Opening the homepage sets 42 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 65 other companies contacted

  Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.