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volaris.com website review
Visit site (opens in a new tab)Reviewed 12 October 202638 issues · 63 checks
This review found 38 issues worth fixing on volaris.com, 20 of them high impact, across 63 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
49FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 6.2 s |
| Apr 25, 2026 | 5.7 s |
| May 2, 2026 | 5.2 s |
| May 9, 2026 | 5.0 s |
| May 16, 2026 | 4.8 s |
| May 23, 2026 | 4.8 s |
| May 30, 2026 | 4.7 s |
| Jun 6, 2026 | 4.8 s |
| Jun 13, 2026 | 4.9 s |
| Jun 20, 2026 | 5.1 s |
| Jun 27, 2026 | 5.4 s |
| Jul 4, 2026 | 5.5 s |
| Jul 11, 2026 | 5.5 s |
| Jul 18, 2026 | 5.5 s |
| Jul 25, 2026 | 5.4 s |
| Aug 1, 2026 | 5.2 s |
| Aug 8, 2026 | 5.1 s |
| Aug 15, 2026 | 5.1 s |
| Aug 22, 2026 | 5.1 s |
| Aug 29, 2026 | 5.2 s |
| Sep 5, 2026 | 5.2 s |
| Sep 12, 2026 | 5.0 s |
| Sep 19, 2026 | 5.0 s |
| Sep 26, 2026 | 5.0 s |
| Oct 3, 2026 | 5.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 592 ms |
| Apr 25, 2026 | 583 ms |
| May 2, 2026 | 575 ms |
| May 9, 2026 | 569 ms |
| May 16, 2026 | 567 ms |
| May 23, 2026 | 566 ms |
| May 30, 2026 | 595 ms |
| Jun 6, 2026 | 605 ms |
| Jun 13, 2026 | 604 ms |
| Jun 20, 2026 | 600 ms |
| Jun 27, 2026 | 567 ms |
| Jul 4, 2026 | 544 ms |
| Jul 11, 2026 | 541 ms |
| Jul 18, 2026 | 539 ms |
| Jul 25, 2026 | 536 ms |
| Aug 1, 2026 | 532 ms |
| Aug 8, 2026 | 551 ms |
| Aug 15, 2026 | 572 ms |
| Aug 22, 2026 | 577 ms |
| Aug 29, 2026 | 584 ms |
| Sep 5, 2026 | 562 ms |
| Sep 12, 2026 | 537 ms |
| Sep 19, 2026 | 537 ms |
| Sep 26, 2026 | 543 ms |
| Oct 3, 2026 | 547 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.5 s
2.3 s
3.0 s
3.8 s
4.6 s
5.3 s
6.1 s
Speed
Use efficient cache lifetimes
10.2 s · 2.9 MB41 files are served with short cache lifetimes, so returning visitors download them again (2.9 MB).
Reduce unused JavaScript
4.2 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.
Mobile performance score: 15
15/100Your mobile performance score is 15 (desktop: 13). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.2 s
A phone's processor spends 5.2 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Optimizely and others), adding 1.6 MB and 945 ms of main-thread time.
Google Tag Manager adds 426 ms
426 msGoogle Tag Manager costs a phone 426 ms of main-thread work and 854 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 75 KiBAbout 75 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 179 ms. During a long task the page ignores taps.
Legacy JavaScript
32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.2 s
5.2 sReal visitors wait 5.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 534 ms
534 msReal visitors wait 534 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 1.03
1.03For real visitors the layout shifts by 1.03 (75th percentile). Good is under 0.1.
Real-user FCP: 3.0 s
3.0 sReal visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 34.1 s
34.1 sYour largest element takes 34.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Flights”.
Time to Interactive: 39.3 s
39.3 sThe page becomes fully interactive after 39.3 s. Good is under 3.8 s.
First Contentful Paint: 7.1 s
7.1 sThe first text or image appears after 7.1 s on a phone. Good is under 1.8 s.
Speed Index: 13.6 s
13.6 sVisually, the page fills in at 13.6 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.906
0.906The layout shifts by 0.906 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 663 ms
663 msScripts block taps and scrolling for 663 ms in total while the page loads. Good is under 200 ms.
Real-user TTFB: 894 ms
894 msReal visitors wait 894 ms for your server to start answering (75th percentile). Good is under 800 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 592 ms to 547 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Largest content (LCP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 6.2 s to 5.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 8.3 MB in 160 requests
8.3 MBYour homepage downloads 8.3 MB in 160 requests on a phone: scripts 3.4 MB (43), images 2.7 MB (32) and other files 1.6 MB (77). Under 2 MB keeps phones on slow connections fast.
About 2.4 g of CO₂ per visit
2.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.36 g of CO₂e: 283.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
6 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 9 WCAG 2.2 A/AA and best-practice rules on the phone render: 6 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (71 characters)
Your title is 71 characters, so Google will cut it off around 60: “Volaris - Ultra low cost airline with the cheapest flight deals-Volaris”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
3 checks passed
Meta description: 71 characters
Your meta description is 71 characters: “Volaris - Ultra low cost airline with the cheapest flight deals-Volaris”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.volaris.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.volaris.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “SyntaxError: Unexpected token '<', "<!DOCTYPE "... is not valid JSON”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 0 words
The homepage has only about 0 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at volaris.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on volaris.com, including 19 speed issues, 7 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.