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vortexhaus.com website review
Visit site (opens in a new tab)Reviewed 7 November 202643 issues · 107 checks
This review found 43 issues worth fixing on vortexhaus.com, 13 of them high impact, across 107 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #42,784 of 85,830 reviewed websitesbeats 45%
- #25,540 of 43,831 online storesbeats 36%
- #24,149 of 39,155 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 3.4 s |
| Oct 17, 2026 | 3.7 s |
| Oct 24, 2026 | 3.7 s |
| Oct 31, 2026 | 3.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 276 ms |
| May 23, 2026 | 273 ms |
| May 30, 2026 | 263 ms |
| Jun 6, 2026 | 254 ms |
| Jun 13, 2026 | 254 ms |
| Jun 20, 2026 | 262 ms |
| Jun 27, 2026 | 272 ms |
| Jul 4, 2026 | 282 ms |
| Jul 11, 2026 | 287 ms |
| Jul 18, 2026 | 287 ms |
| Jul 25, 2026 | 278 ms |
| Aug 1, 2026 | 270 ms |
| Aug 8, 2026 | 263 ms |
| Aug 15, 2026 | 264 ms |
| Aug 22, 2026 | 263 ms |
| Aug 29, 2026 | 261 ms |
| Sep 5, 2026 | 253 ms |
| Sep 12, 2026 | 238 ms |
| Sep 19, 2026 | 228 ms |
| Sep 26, 2026 | 220 ms |
| Oct 3, 2026 | 212 ms |
| Oct 10, 2026 | 212 ms |
| Oct 17, 2026 | 220 ms |
| Oct 24, 2026 | 220 ms |
| Oct 31, 2026 | 212 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
4.3 s
8.5 s
12.8 s
17.1 s
21.4 s
25.6 s
29.9 s
34.2 s
vortexhaus.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
3.6 s · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.
Use efficient cache lifetimes
1.5 s · 693 KiB40 files are served with short cache lifetimes, so returning visitors download them again (693 KiB).
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.5 s
A phone's processor spends 7.5 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and Clarity and others), adding 15.2 MB and 2.4 s of main-thread time.
Shopify adds 264 ms
264 msShopify costs a phone 264 ms of main-thread work and 13.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 719 ms
719 msGoogle Tag Manager costs a phone 719 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
550 ms17 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.
alia-prod.com adds 489 ms
489 msalia-prod.com costs a phone 489 ms of main-thread work and 282 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
400 ms · 73 KiBPolyfills for old browsers add 73 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.
Improve image delivery
393 KiB9 images could be 393 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Clarity adds 351 ms
351 msClarity costs a phone 351 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,425 HTML elements
The page has 2,425 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.
Minify JavaScript
39 KiB39 KiB could be saved by minifying JavaScript.
Reduce unused CSS
10 KiBAbout 10 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 15.7 s
15.7 sYour largest element takes 15.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Compact size. Serious power”.
Time to Interactive: 30.4 s
30.4 sThe page becomes fully interactive after 30.4 s. Good is under 3.8 s.
Speed Index: 15.2 s
15.2 sVisually, the page fills in at 15.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 637 ms
637 msScripts block taps and scrolling for 637 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 120% slower for real visitors
+120%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user INP: 116 ms
116 msReal visitors wait 116 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 389 ms
389 msReal visitors wait 389 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 276 ms to 212 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.054
0.054The layout barely moves while loading (CLS 0.054, good is under 0.1).
Images and page weight
Page weight: 18.5 MB in 501 requests
18.5 MBYour homepage downloads 18.5 MB in 501 requests on a phone: media 12.3 MB (4), scripts 3.2 MB (130) and other files 1.9 MB (314). Under 2 MB keeps phones on slow connections fast.
6 images in older formats
6 images (506 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images far larger than shown
108 KiB4 images are downloaded at several times the size a phone draws them, for example garage-dust.webp at 640 px wide, shown at 171 px. Resized copies would save about 108 KiB.
About 5.2 g of CO₂ per visit
5.23 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.23 g of CO₂e: 627.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 41 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (74 characters)
Your title is 74 characters, so Google will cut it off around 60: “VORTEXHAUS® Official Site | Cordless Blowers, Built Different – VortexHaus”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (229 characters)
Your meta description is 229 characters; Google truncates after about 160, so the end of your pitch is cut.
35 internal links, 0 external
The homepage links to 35 pages on vortexhaus.com and 0 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Compact size. Serious power”.
Canonical URL set
The canonical URL is https://vortexhaus.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://vortexhaus.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,420 words), so crawlers that don't run JavaScript still read it.
Other pages
6 pages without a meta description
/collections/all, /policies/shipping-policy, /collections/the-vortexhaus-lineup, /pages/tracking, /products/vortexhaus-soundshield%E2%84%A2-earmuffs-23db-nrr and /policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /products/vortexhaus-soundshield%E2%84%A2-earmuffs-23db-nrr, whose canonical is /products/vortexhaus-soundshield%e2%84%a2-earmuffs-23db-nrr. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
5 pages without an H1
/collections/all, /collections/the-vortexhaus-lineup, /pages/tracking, /pages/about-us and /pages/subscribe have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
/products/vortexhaus-soundshield%E2%84%A2-earmuffs-23db-nrr and /products/vortexhaus-plenum-work-case took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.
4 checks passed
Linked pages load
11 pages of 15 loaded without an error (the rest turned automated requests away).
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
13 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://vortexhaus.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (vortexhaus.com).
Valid certificate (87 days left)
The certificate from Let's Encrypt · YE2 verifies for vortexhaus.com and is valid for another 87 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://vortexhaus.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 19 links work
All 19 links checked from your homepage (19 internal, 0 external) answered without errors.
Domain and trust
Domain expires in 63 days
vortexhaus.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.
No CAA record
vortexhaus.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
vortexhaus.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 1 year old
1 yearvortexhaus.com was registered in Jan 2025 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.
Content and conversion
About 1,529 words of copy
The homepage carries about 1,529 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop” and “Track Your Order”.
12 calls to action
The homepage has 12 calls to action, for example “Shop”, “Track Your Order” and “Contact”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 68 testimonial or review blocks, a star rating, 9 trust badges and “3,600+ reviews”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be vortexhaus.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.privateemail.com include:returnhelperapp.com ~all”.
DKIM signing found
A DKIM key is published (selector “default”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
31 cookies set on arrival
31Opening the homepage sets 31 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
54 other companies contacted
Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Uppromote Affiliate · Triplewhale · Gorgias Live Chat Helpdesk · Gempages Builder · Microsoft Clarity · Instafeed · Klaviyo Email Marketing Sms · Kaching Bundles · Aftersell · Affliate By Secomapp · Countdown Timer · Upcart · loox.io · socialsnowball.io · wetracked.io · gandalf.ee · influencer-hero.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on vortexhaus.com, including 23 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.