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votregreenbeaver.com website review
Visit site (opens in a new tab)Reviewed 10 November 202630 issues · 79 checks
This review found 30 issues worth fixing on votregreenbeaver.com, 11 of them high impact, across 79 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #33,709 of 99,292 reviewed websitesbeats 60%
- #21,821 of 54,381 online storesbeats 53%
- #21,014 of 49,344 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.0 s |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 998 ms |
| Sep 5, 2026 | 993 ms |
| Sep 12, 2026 | 979 ms |
| Sep 19, 2026 | 946 ms |
| Sep 26, 2026 | 973 ms |
| Oct 3, 2026 | 963 ms |
| Oct 10, 2026 | 959 ms |
| Oct 17, 2026 | 989 ms |
| Oct 24, 2026 | 985 ms |
| Oct 31, 2026 | 987 ms |
| Nov 7, 2026 | 987 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 104 ms |
| May 30, 2026 | 105 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 113 ms |
| Jun 20, 2026 | 115 ms |
| Jun 27, 2026 | 120 ms |
| Jul 4, 2026 | 120 ms |
| Jul 11, 2026 | 120 ms |
| Jul 18, 2026 | 121 ms |
| Jul 25, 2026 | 120 ms |
| Aug 1, 2026 | 117 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 120 ms |
| Aug 22, 2026 | 119 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 122 ms |
| Sep 26, 2026 | 126 ms |
| Oct 3, 2026 | 128 ms |
| Oct 10, 2026 | 129 ms |
| Oct 17, 2026 | 129 ms |
| Oct 24, 2026 | 130 ms |
| Oct 31, 2026 | 129 ms |
| Nov 7, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.4 s
4.2 s
5.1 s
5.9 s
6.7 s
Speed
Improve image delivery
1.0 s · 575 KiB20 images could be 575 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.
3,829 HTML elements
The page has 3,829 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Hotjar, Shopify and Klaviyo and others), adding 1.7 MB and 761 ms of main-thread time.
Reduce unused JavaScript
300 ms · 113 KiBAbout 113 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 280 ms
280 msShopify costs a phone 280 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Hotjar adds 323 ms
323 msHotjar costs a phone 323 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 316 ms. During a long task the page ignores taps.
Reduce unused CSS
160 ms · 29 KiBAbout 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.
Render-blocking requests
150 ms13 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Use efficient cache lifetimes
36 KiB13 files are served with short cache lifetimes, so returning visitors download them again (36 KiB).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 16.0 s
16.0 sYour largest element takes 16.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 16.2 s
16.2 sThe page becomes fully interactive after 16.2 s. Good is under 3.8 s.
Speed Index: 7.8 s
7.8 sVisually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Tap response (INP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 326 ms
326 msScripts block taps and scrolling for 326 ms in total while the page loads. Good is under 200 ms.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 436 ms
436 msReal visitors wait 436 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 42% faster for real visitors
-42%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 3.8 MB in 369 requests
3.8 MBYour homepage downloads 3.8 MB in 369 requests on a phone: images 1.0 MB (41), scripts 1,019 KiB (159) and other files 789 KiB (111). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
green-beaver-castile-soap-unscented_4e3aae1e-1343-4281-a93a- is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.1 g of CO₂ per visit
1.09 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
44 text elements with low contrast
44 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
14 images without alt text
14 images have no alt text, which hurts accessibility and image search.
Alternative text of images should not be repeated as text (7 elements)
Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “All-Natural Canadian Skincare and Oral Care Products – Green Beaver”.
One H1 headline
Your <h1> is empty.
147 internal links, 18 external
The homepage links to 147 pages on votregreenbeaver.com and 18 external pages.
6 checks passed
Meta description: 112 characters
Your meta description is 112 characters: “Shop Green Beaver's all-natural, aluminum-free antiperspirant, toothpaste, sunscreen and more. Proudly Canadian!”.
Canonical URL set
The canonical URL is https://greenbeaver.com/en-us.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://greenbeaver.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (990 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://greenbeaver.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://greenbeaver.com/en-us/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://greenbeaver.com/en-us/pages/about-us and https://greenbeaver.com/en-us/pages/quality have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://greenbeaver.com/en-us.
8 small tap targets
8 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,327 words of copy
The homepage carries about 1,327 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
23 calls to action
The homepage has 23 calls to action, for example “Shop”, “Shop All” and “Shop by Category”.
8 short forms
8 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at votregreenbeaver.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Inbox · Klaviyo Email Marketing Sms · Ta Banner Pop Up · Ot Easy Instagram Feed · bogos.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on votregreenbeaver.com, including 16 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.