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vrchat.com website review
Visit site (opens in a new tab)Reviewed 11 October 202636 issues · 81 checks
This review found 36 issues worth fixing on vrchat.com, 12 of them high impact, across 81 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #49,116 of 96,660 reviewed websitesbeats 44%
- #30,860 of 52,424 online storesbeats 36%
- #208 of 1,092 Squarespace websitesbeats 75%
Closest competitors among online stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.9 s |
| Apr 25, 2026 | 1.9 s |
| May 2, 2026 | 1.9 s |
| May 9, 2026 | 1.9 s |
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 172 ms |
| Apr 25, 2026 | 173 ms |
| May 2, 2026 | 177 ms |
| May 9, 2026 | 179 ms |
| May 16, 2026 | 180 ms |
| May 23, 2026 | 180 ms |
| May 30, 2026 | 181 ms |
| Jun 6, 2026 | 184 ms |
| Jun 13, 2026 | 188 ms |
| Jun 20, 2026 | 194 ms |
| Jun 27, 2026 | 200 ms |
| Jul 4, 2026 | 203 ms |
| Jul 11, 2026 | 205 ms |
| Jul 18, 2026 | 206 ms |
| Jul 25, 2026 | 208 ms |
| Aug 1, 2026 | 210 ms |
| Aug 8, 2026 | 209 ms |
| Aug 15, 2026 | 208 ms |
| Aug 22, 2026 | 207 ms |
| Aug 29, 2026 | 206 ms |
| Sep 5, 2026 | 206 ms |
| Sep 12, 2026 | 209 ms |
| Sep 19, 2026 | 209 ms |
| Sep 26, 2026 | 209 ms |
| Oct 3, 2026 | 207 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.0 s
3.5 s
4.0 s
Speed
Improve image delivery
3.9 s · 1.3 MB4 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.9 s faster on a phone.
Reduce unused JavaScript
3.6 s · 676 KiBAbout 676 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.
Render-blocking requests
2.3 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
Reduce unused CSS
1.4 s · 211 KiBAbout 211 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
7 third-party services on the page
7 third-party services load with your homepage (Squarespace, Google Tag Manager and sqspcdn.com and others), adding 3.1 MB and 769 ms of main-thread time.
Mobile performance score: 55
55/100Your mobile performance score is 55 (desktop: 81). Pages that score under 90 lose visitors before the first paint.
Squarespace adds 658 ms
658 msSquarespace costs a phone 658 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
300 ms · 53 KiB5 files are served with short cache lifetimes, so returning visitors download them again (53 KiB).
squarespace-cdn.com adds 0 ms
0 mssquarespace-cdn.com costs a phone 0 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
200 ms · 32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 222 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Phones get a much slower page than desktops
Desktop scores 81 but mobile only 55. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.9 s
A phone's processor spends 1.9 s on main-thread work while loading, 604 ms of it running JavaScript. That is comfortably low.
Server response: 69 ms
69 msYour server sent the HTML in 69 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 16.9 s
16.9 sYour largest element takes 16.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Explore thousands of worlds, meet people from everywhere, a…”.
Time to Interactive: 19.0 s
19.0 sThe page becomes fully interactive after 19.0 s. Good is under 3.8 s.
First Contentful Paint: 5.2 s
5.2 sThe first text or image appears after 5.2 s on a phone. Good is under 1.8 s.
Speed Index: 7.3 s
7.3 sVisually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.
Real-user INP: 210 ms
210 msReal visitors wait 210 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 172 ms to 207 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 29% slower for real visitors
+29%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 226 ms
226 msScripts block taps and scrolling for 226 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
4 checks passed
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 750 ms
750 msReal visitors wait 750 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
3 images far larger than shown
554 KiB3 images are downloaded at several times the size a phone draws them, for example BeWhoever.webp at 1,920 px wide, shown at 293 px. Resized copies would save about 554 KiB.
Page weight: 3.3 MB in 69 requests
3.3 MBYour homepage downloads 3.3 MB in 69 requests on a phone: images 1.4 MB (6), scripts 1.3 MB (32) and stylesheets 257 KiB (16). Under 2 MB keeps phones on slow connections fast.
3 images below the first screen load straight away
3 images further down the page (701 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
2 checks passed
Every image has alt text
All 7 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (6 characters)
Your title is only 6 characters: “VRChat”. Between 30 and 65 characters leaves room to say what you do and for whom.
Structured data has 2 problems
Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/5f0770791aaf5731151…”.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
49 internal links, 63 external
The homepage links to 49 pages on vrchat.com and 63 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Community,Always.”.
Canonical URL set
The canonical URL is https://hello.vrchat.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://hello.vrchat.com/sitemap.xml.
AI search readiness
Organization data is thin (0 of 6 facts)
Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://hello.vrchat.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (570 words), so crawlers that don't run JavaScript still read it.
Other pages
6 pages share 3 titles
https://hello.vrchat.com/careers and https://hello.vrchat.com/about all use the title “Careers — VRChat”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
13 pages without a meta description
https://hello.vrchat.com/careers, https://hello.vrchat.com/press, https://hello.vrchat.com/avatar-systems, https://hello.vrchat.com/avatar-marketplace, https://hello.vrchat.com/developer-faq and https://hello.vrchat.com/community-guidelines and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://hello.vrchat.com/about, whose canonical is https://hello.vrchat.com/careers. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
8 pages without an H1
https://hello.vrchat.com/careers, https://hello.vrchat.com/avatar-marketplace, https://hello.vrchat.com/community-guidelines, https://hello.vrchat.com/video-content-guidelines, https://hello.vrchat.com/community-faq and https://hello.vrchat.com/vrchatplus and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages with very little text
https://hello.vrchat.com/community-guidelines, https://hello.vrchat.com/video-content-guidelines, https://hello.vrchat.com/community-faq and https://hello.vrchat.com/community have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/5f0770791aaf57311515b23d/296/5c5…”.
2 checks passed
Tap targets are thumb-sized
13 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 488 words of copy
The homepage carries about 488 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start creating”.
9 calls to action
The homepage has 9 calls to action, for example “Start creating”, “Download on Steam” and “Download on the App Store”.
Analytics in place
Analytics detected: Google Tag Manager and Amplitude.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vrchat.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Hiring
- Hiring
- 8 open roles
- Teams
- Business Development (2), Engineering (2), Design (1), General (1)
- Job board
- lever
- Careers page
- jobs.lever.co/vrchat (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on vrchat.com, including 20 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.