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vrchat.com website review

Visit site (opens in a new tab)Reviewed 11 October 202636 issues · 81 checks

This review found 36 issues worth fixing on vrchat.com, 12 of them high impact, across 81 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.8 sApr 18Oct 32.4 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.9 s
Apr 25, 20261.9 s
May 2, 20261.9 s
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.2 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
216 ms166 msApr 18Oct 3207 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026172 ms
Apr 25, 2026173 ms
May 2, 2026177 ms
May 9, 2026179 ms
May 16, 2026180 ms
May 23, 2026180 ms
May 30, 2026181 ms
Jun 6, 2026184 ms
Jun 13, 2026188 ms
Jun 20, 2026194 ms
Jun 27, 2026200 ms
Jul 4, 2026203 ms
Jul 11, 2026205 ms
Jul 18, 2026206 ms
Jul 25, 2026208 ms
Aug 1, 2026210 ms
Aug 8, 2026209 ms
Aug 15, 2026208 ms
Aug 22, 2026207 ms
Aug 29, 2026206 ms
Sep 5, 2026206 ms
Sep 12, 2026209 ms
Sep 19, 2026209 ms
Sep 26, 2026209 ms
Oct 3, 2026207 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vrchat.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vrchat.com at 0.5 s0.5 s
  2. vrchat.com at 1.0 s1.0 s
  3. vrchat.com at 1.5 s1.5 s
  4. vrchat.com at 2.0 s2.0 s
  5. vrchat.com at 2.5 s2.5 s
  6. vrchat.com at 3.0 s3.0 s
  7. vrchat.com at 3.5 s3.5 s
  8. vrchat.com at 4.0 s4.0 s

Speed

9 to fix55
  • Improve image delivery

    3.9 s · 1.3 MB

    4 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.9 s faster on a phone.

  • Reduce unused JavaScript

    3.6 s · 676 KiB

    About 676 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Render-blocking requests

    2.3 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

  • Reduce unused CSS

    1.4 s · 211 KiB

    About 211 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Squarespace, Google Tag Manager and sqspcdn.com and others), adding 3.1 MB and 769 ms of main-thread time.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55 (desktop: 81). Pages that score under 90 lose visitors before the first paint.

  • Squarespace adds 658 ms

    658 ms

    Squarespace costs a phone 658 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    300 ms · 53 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (53 KiB).

  • squarespace-cdn.com adds 0 ms

    0 ms

    squarespace-cdn.com costs a phone 0 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 222 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Phones get a much slower page than desktops

    Desktop scores 81 but mobile only 55. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 604 ms of it running JavaScript. That is comfortably low.

  • Server response: 69 ms

    69 ms

    Your server sent the HTML in 69 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.9 s

    16.9 s

    Your largest element takes 16.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Explore thousands of worlds, meet people from everywhere, a…”.

  • Time to Interactive: 19.0 s

    19.0 s

    The page becomes fully interactive after 19.0 s. Good is under 3.8 s.

  • First Contentful Paint: 5.2 s

    5.2 s

    The first text or image appears after 5.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 210 ms

    210 ms

    Real visitors wait 210 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 172 ms to 207 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 29% slower for real visitors

    +29%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 226 ms

    226 ms

    Scripts block taps and scrolling for 226 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

4 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 750 ms

    750 ms

    Real visitors wait 750 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix58
  • 3 images far larger than shown

    554 KiB

    3 images are downloaded at several times the size a phone draws them, for example BeWhoever.webp at 1,920 px wide, shown at 293 px. Resized copies would save about 554 KiB.

  • Page weight: 3.3 MB in 69 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 69 requests on a phone: images 1.4 MB (6), scripts 1.3 MB (32) and stylesheets 257 KiB (16). Under 2 MB keeps phones on slow connections fast.

  • 3 images below the first screen load straight away

    3 images further down the page (701 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

Google 100100
2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9279
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (6 characters)

    Your title is only 6 characters: “VRChat”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 2 problems

    Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/5f0770791aaf5731151…”.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 49 internal links, 63 external

    The homepage links to 49 pages on vrchat.com and 63 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Community,Always.”.

  • Canonical URL set

    The canonical URL is https://hello.vrchat.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://hello.vrchat.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (0 of 6 facts)

    Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://hello.vrchat.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (570 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix78
  • 6 pages share 3 titles

    https://hello.vrchat.com/careers and https://hello.vrchat.com/about all use the title “Careers — VRChat”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 13 pages without a meta description

    https://hello.vrchat.com/careers, https://hello.vrchat.com/press, https://hello.vrchat.com/avatar-systems, https://hello.vrchat.com/avatar-marketplace, https://hello.vrchat.com/developer-faq and https://hello.vrchat.com/community-guidelines and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://hello.vrchat.com/about, whose canonical is https://hello.vrchat.com/careers. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 8 pages without an H1

    https://hello.vrchat.com/careers, https://hello.vrchat.com/avatar-marketplace, https://hello.vrchat.com/community-guidelines, https://hello.vrchat.com/video-content-guidelines, https://hello.vrchat.com/community-faq and https://hello.vrchat.com/vrchatplus and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages with very little text

    https://hello.vrchat.com/community-guidelines, https://hello.vrchat.com/video-content-guidelines, https://hello.vrchat.com/community-faq and https://hello.vrchat.com/community have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/5f0770791aaf57311515b23d/296/5c5…”.

2 checks passed
  • Tap targets are thumb-sized

    13 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 488 words of copy

    The homepage carries about 488 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start creating”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Start creating”, “Download on Steam” and “Download on the App Store”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Amplitude.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vrchat.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Hiring

Hiring
8 open roles
Teams
Business Development (2), Engineering (2), Design (1), General (1)
Job board
lever

Upkeep, stack, hiring and company data from programmable.info

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