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wacaco.com website review

Visit site (opens in a new tab)Reviewed 9 November 202634 issues · 89 checks

This review found 34 issues worth fixing on wacaco.com, 14 of them high impact, across 89 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.9 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
169 ms124 msMay 16Oct 31163 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026129 ms
May 23, 2026129 ms
May 30, 2026129 ms
Jun 6, 2026132 ms
Jun 13, 2026135 ms
Jun 20, 2026138 ms
Jun 27, 2026137 ms
Jul 4, 2026137 ms
Jul 11, 2026138 ms
Jul 18, 2026137 ms
Jul 25, 2026138 ms
Aug 1, 2026138 ms
Aug 8, 2026140 ms
Aug 15, 2026142 ms
Aug 22, 2026144 ms
Aug 29, 2026146 ms
Sep 5, 2026145 ms
Sep 12, 2026144 ms
Sep 19, 2026143 ms
Sep 26, 2026143 ms
Oct 3, 2026148 ms
Oct 10, 2026154 ms
Oct 17, 2026162 ms
Oct 24, 2026164 ms
Oct 31, 2026163 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wacaco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wacaco.com at 0.7 s0.7 s
  2. wacaco.com at 1.4 s1.4 s
  3. wacaco.com at 2.1 s2.1 s
  4. wacaco.com at 2.8 s2.8 s
  5. wacaco.com at 3.5 s3.5 s
  6. wacaco.com at 4.2 s4.2 s
  7. wacaco.com at 4.9 s4.9 s
  8. wacaco.com at 5.6 s5.6 s

Speed

6 to fix61
  • Render-blocking requests

    1.4 s

    24 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • 4,715 HTML elements

    The page has 4,715 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    570 ms · 74 KiB

    About 74 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 570 ms faster on a phone.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 939 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    300 ms · 47 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (47 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Stamped.io and others), adding 500 KiB and 315 ms of main-thread time.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 219 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    146 KiB

    10 images could be 146 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 11.9 s

    11.9 s

    Your largest element takes 11.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 12.2 s

    12.2 s

    The page becomes fully interactive after 12.2 s. Good is under 3.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 165 ms

    165 ms

    Real visitors wait 165 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 750 ms

    750 ms

    Real visitors wait 750 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 190 ms

    190 ms

    Scripts block the page for only 190 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 7.2 MB in 276 requests

    7.2 MB

    Your homepage downloads 7.2 MB in 276 requests on a phone: media 4.4 MB (2), images 1.1 MB (39) and other files 804 KiB (102). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Slider-053.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.0 g of CO₂ per visit

    2.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.03 g of CO₂e: 243.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8188
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 13 tap targets too small

    13 tap targets are too small or too close together to hit reliably with a finger.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • <svg> elements with an img or image role must have alternative text (1 element)

    <svg> elements with an img or image role must have alternative text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (54 elements)

    All page content should be contained by landmarks: 54 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 64 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10090
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 110 internal links, 29 external

    The homepage links to 110 pages on wacaco.com and 29 external pages.

7 checks passed
  • Meta description: 133 characters

    Your meta description is 133 characters: “Prepare delicious espressos and amazing coffees, anytime, anywhere with Wacaco's portable espresso machines and travel …”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “WACACO | Portable Espresso Machines | Travel Coffee Makers”.

  • Canonical URL set

    The canonical URL is https://www.wacaco.com/.

  • Structured data in place

    Structured data found: Organization, Store and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wacaco.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,202 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.wacaco.com/llms.txt (70 KiB, 301 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.wacaco.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.wacaco.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 11 pages without a meta description

    https://www.wacaco.com/collections/all, https://www.wacaco.com/customer_authentication/redirect, https://www.wacaco.com/policies/shipping-policy, https://www.wacaco.com/collections/picopresso, https://www.wacaco.com/collections/nanopresso and https://www.wacaco.com/collections/minipresso and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.wacaco.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9687
  • 14 small tap targets

    14 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix83
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,604 words of copy

    The homepage carries about 1,604 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BUY NOW”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “BUY NOW”, “Buy now” and “Shop now”.

  • 20 short forms

    20 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 16 testimonial or review blocks, a star rating, 7 trust badges and “100,000+ happy customers”.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wacaco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Smart Seo · Uppromote Affiliate · Minmaxify Order Limits · T Lab Ai Translate · Klaviyo Email Marketing Sms · Instafeed · Content Translation · Stape Remix · Conversionbear Salespop · Affliate By Secomapp · stamped.io · amazonaws.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Hong Kong

Upkeep, stack, hiring and company data from programmable.info

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