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waiakea.com website review
Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 85 checks
This review found 39 issues worth fixing on waiakea.com, 15 of them high impact, across 85 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #53,616 of 95,496 reviewed websitesbeats 39%
- #33,189 of 51,511 online storesbeats 31%
- #31,458 of 46,618 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 129 ms |
| May 23, 2026 | 130 ms |
| May 30, 2026 | 131 ms |
| Jun 6, 2026 | 130 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 130 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 130 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 138 ms |
| Sep 5, 2026 | 136 ms |
| Sep 12, 2026 | 136 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 133 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 137 ms |
| Oct 24, 2026 | 131 ms |
| Oct 31, 2026 | 138 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
8.6 s · 2.2 MB11 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.6 s faster on a phone.
Reduce unused CSS
2.4 s · 494 KiBAbout 494 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.4 s faster on a phone.
Reduce unused JavaScript
1.1 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.8 s
A phone's processor spends 6.8 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Yotpo and rebuyengine.com and others), adding 2.5 MB and 1.8 s of main-thread time.
Render-blocking requests
750 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Google Tag Manager adds 644 ms
644 msGoogle Tag Manager costs a phone 644 ms of main-thread work and 764 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
654 KiB32 files are served with short cache lifetimes, so returning visitors download them again (654 KiB).
Yotpo adds 346 ms
346 msYotpo costs a phone 346 ms of main-thread work and 410 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 339 ms. During a long task the page ignores taps.
rebuyengine.com adds 257 ms
257 msrebuyengine.com costs a phone 257 ms of main-thread work and 661 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
300 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).
Legacy JavaScript
98 KiBPolyfills for old browsers add 98 KiB JavaScript that modern phones do not need.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 20.3 s
20.3 sYour largest element takes 20.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 34.4 s
34.4 sThe page becomes fully interactive after 34.4 s. Good is under 3.8 s.
Speed Index: 9.5 s
9.5 sVisually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 779 ms
779 msScripts block taps and scrolling for 779 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 132 ms
132 msReal visitors wait 132 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 594 ms
594 msReal visitors wait 594 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.025
0.025The layout barely moves while loading (CLS 0.025, good is under 0.1).
Images and page weight
Page weight: 9.9 MB in 334 requests
9.9 MBYour homepage downloads 9.9 MB in 334 requests on a phone: media 2.9 MB (2), scripts 2.8 MB (119) and images 2.4 MB (26). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
5Skus_Hero_Lange_NOBG_2026_03_copy.png weighs 1.6 MB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
1.5 MB1 image is downloaded at several times the size a phone draws it, for example 5Skus_Hero_Lange_NOBG_2026_03_copy.png at 5,538 px wide, shown at 390 px. Resized copies would save about 1.5 MB.
About 2.8 g of CO₂ per visit
2.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.81 g of CO₂e: 337.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 22 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (111 characters)
Your title is 111 characters, so Google will cut it off around 60: “Buy Waiākea Water Online | Naturally Alkaline Hawaiian Volcanic Water – Waiākea Hawaiian …”.
Meta description is long (262 characters)
Your meta description is 262 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
58 internal links, 9 external
The homepage links to 58 pages on waiakea.com and 9 external pages.
5 checks passed
One H1 headline
Your main headline reads: “LIVE ALOHA”.
Canonical URL set
The canonical URL is https://waiakea.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://waiakea.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (495 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://waiakea.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
https://waiakea.com/collections/waiakea-merchandise, https://waiakea.com/apps/store-locator, https://waiakea.com/pages/filtration, https://waiakea.com/pages/coffee and https://waiakea.com/blogs/content have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://waiakea.com/collections/shop-all and https://waiakea.com/collections/water use the same meta description. A description written for each page earns more clicks.
6 pages without an H1
https://waiakea.com/collections/shop-all, https://waiakea.com/collections/water, https://waiakea.com/collections/coffee, https://waiakea.com/collections/waiakea-merchandise, https://waiakea.com/apps/store-locator and https://waiakea.com/pages/coffee have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56179327&Ver=2&mid=41336177-e178-463d-83f9-89a9f24e8fd1&bo=1&sid=4ca26330db8211f189dbc50fe4af447e&vid=4ca26d70db8211f1929697d354e8a768&vids=1&msclkid=N&pi=918639831&lg.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
2 checks passed
Tap targets are thumb-sized
26 of 26 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 413 words of copy
The homepage carries about 413 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SUBSCRIBE & SAVE” and “SHOP NOW”.
11 calls to action
The homepage has 11 calls to action, for example “SHOP NOW”, “SUBSCRIBE & SAVE” and “Shop”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 2 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, Microsoft Clarity, LinkedIn Insight and TikTok Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
32 cookies set on arrival
32Opening the homepage sets 32 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
62 other companies contacted
Loading the homepage contacts 62 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at waiakea.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Tinycookie · Yotpo Product Reviews · Klaviyo Email Marketing Sms · Rebuy Personalization Engine · Crazy Egg · Attentive · amazonaws.com · elfsight.com · cloudfront.net · rechargecdn.com · gorgias.chat · attn.tv · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 6 open roles
- Job board
- paylocity
Company
- Headquarters
- Hilo
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on waiakea.com, including 21 speed issues and 4 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.