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wakacoffee.com website review
Visit site (opens in a new tab)Reviewed 5 November 202637 issues · 84 checks
This review found 37 issues worth fixing on wakacoffee.com, 13 of them high impact, across 84 checks. The most urgent: main-thread work: 11.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #43,031 of 95,035 reviewed websitesbeats 49%
- #27,086 of 51,141 online storesbeats 41%
- #25,878 of 46,259 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.3 s |
| Oct 10, 2026 | 3.3 s |
| Oct 17, 2026 | 3.2 s |
| Oct 24, 2026 | 3.2 s |
| Oct 31, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 149 ms |
| May 23, 2026 | 146 ms |
| May 30, 2026 | 142 ms |
| Jun 6, 2026 | 144 ms |
| Jun 13, 2026 | 141 ms |
| Jun 20, 2026 | 143 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 150 ms |
| Jul 11, 2026 | 157 ms |
| Jul 18, 2026 | 160 ms |
| Jul 25, 2026 | 159 ms |
| Aug 1, 2026 | 157 ms |
| Aug 8, 2026 | 155 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 156 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 158 ms |
| Sep 19, 2026 | 161 ms |
| Sep 26, 2026 | 161 ms |
| Oct 3, 2026 | 163 ms |
| Oct 10, 2026 | 168 ms |
| Oct 17, 2026 | 171 ms |
| Oct 24, 2026 | 175 ms |
| Oct 31, 2026 | 182 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.8 s
4.2 s
5.5 s
6.9 s
8.3 s
9.7 s
11.1 s
Speed
Main-thread work: 11.2 s
A phone's processor spends 11.2 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (rebuyengine.com, Google Tag Manager and Clarity and others), adding 2.5 MB and 1.3 s of main-thread time.
Reduce unused JavaScript
1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
rebuyengine.com adds 357 ms
357 msrebuyengine.com costs a phone 357 ms of main-thread work and 896 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
300 ms · 84 KiB7 images could be 84 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 273 ms
273 msGoogle Tag Manager costs a phone 273 ms of main-thread work and 239 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,918 HTML elements
The page has 2,918 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 266 ms. During a long task the page ignores taps.
Shopify adds 116 ms
116 msShopify costs a phone 116 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rechargecdn.com adds 107 ms
107 msrechargecdn.com costs a phone 107 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 211 KiB23 files are served with short cache lifetimes, so returning visitors download them again (211 KiB).
Reduce unused CSS
150 ms · 182 KiBAbout 182 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
95 KiBPolyfills for old browsers add 95 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 28.1 s
28.1 sThe page becomes fully interactive after 28.1 s. Good is under 3.8 s.
Speed Index: 9.0 s
9.0 sVisually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.0 s
5.0 sYour largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Spiced chai latte with cinnamon stick and star anise, surro…”.
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 149 ms to 182 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 812 ms
812 msReal visitors wait 812 ms for your server to start answering (75th percentile). Good is under 800 ms.
29 images without width and height
29 images have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user INP: 188 ms
188 msReal visitors wait 188 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
Page weight: 5.2 MB in 433 requests
5.2 MBYour homepage downloads 5.2 MB in 433 requests on a phone: scripts 2.6 MB (150), other files 1.2 MB (196) and images 839 KiB (50). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (133 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.5 g of CO₂ per visit
1.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.48 g of CO₂e: 177.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
Orphan list items
Some list items are not inside a list.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
9 links without text
9 visible links have no text or label, so screen readers cannot say where they go.
8 form fields without a label
8 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3, h3 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (13 elements).
2 checks passed
Every image has alt text
All 72 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
193 internal links, 10 external
The homepage links to 193 pages on wakacoffee.com and 10 external pages.
8 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “Premium Arabica instant coffee and instant tea made from real tea leaves. Single-serve packets and bulk pouches, ready …”.
One H1 headline
Your main headline reads: “Waka Coffee & Tea: Premium Instant Coffee and Instant Tea Powder”.
Title: 50 characters
Your title is a healthy 50 characters: “Waka | Premium Instant Coffee & Instant Tea Powder”.
Canonical URL set
The canonical URL is https://www.wakacoffee.com/.
Structured data in place
Structured data found: ItemList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.wakacoffee.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,606 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.wakacoffee.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=295005950&Ver=2&mid=22eeea9c-ed0a-434c-97e1-938611b304b9&bo=1&sid=b56b0d50d92511f18a1cff55edaff6a8&vid=b56b2510d92511f19eb5899b7e87dbc6&vids=1&msclkid=N&pi=918639831&l.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
2 checks passed
Tap targets are thumb-sized
40 of 45 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,855 words of copy
The homepage carries about 1,855 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “FREE SHIPPING ON ORDERS $35+ SHOP NOW” and “Shop Thanksgiving favorites”.
23 calls to action
The homepage has 23 calls to action, for example “FREE SHIPPING ON ORDERS $35+ SHOP NOW”, “Shop” and “Subscribe”.
16 short forms
16 short forms (4 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 32 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
70 other companies contacted
Loading the homepage contacts 70 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wakacoffee.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 22 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Redo · Swatch King · Gift Card Pro · Klaviyo Email Marketing Sms · Rebuy Personalization Engine · Gorgias Live Chat Helpdesk · Okendo · Foxkit Upsell Bundles · Sparklayer Wholesale · Variant Image Swatch · Cartbite · Gdpr Backpack · Forms · shareasale.com · cloudfront.net · b-cdn.net · trafficmanager.net · rechargecdn.com · 9gtb.com · kxcdn.com · getredo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Founded
- 2018
- Headquarters
- Irwindale
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on wakacoffee.com, including 22 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.