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walkerandhall.com website review

Visit site (opens in a new tab)Reviewed 6 November 202639 issues · 83 checks

This review found 39 issues worth fixing on walkerandhall.com, 14 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.2 s2.6 sJun 27Oct 313.4 s
Show as table
DateReal-visitor load time (LCP)
Jun 27, 20264.9 s
Jul 4, 20264.6 s
Jul 11, 20264.3 s
Jul 18, 20263.8 s
Jul 25, 20263.4 s
Aug 1, 20263.3 s
Aug 8, 20263.4 s
Aug 15, 20263.4 s
Aug 22, 20263.6 s
Aug 29, 20263.4 s
Sep 5, 20262.9 s
Sep 12, 20263.2 s
Sep 19, 20263.3 s
Sep 26, 20263.3 s
Oct 3, 20263.7 s
Oct 10, 20263.5 s
Oct 17, 20263.3 s
Oct 31, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
230 ms144 msJun 27Oct 31220 ms
Show as table
DateReal-visitor tap response (INP)
Jun 27, 2026176 ms
Jul 4, 2026173 ms
Jul 11, 2026178 ms
Jul 18, 2026167 ms
Jul 25, 2026163 ms
Aug 1, 2026159 ms
Aug 8, 2026154 ms
Aug 15, 2026171 ms
Aug 29, 2026166 ms
Sep 5, 2026162 ms
Sep 12, 2026160 ms
Sep 19, 2026178 ms
Sep 26, 2026183 ms
Oct 3, 2026188 ms
Oct 10, 2026205 ms
Oct 17, 2026188 ms
Oct 31, 2026220 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of walkerandhall.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. walkerandhall.com at 0.7 s0.7 s
  2. walkerandhall.com at 1.5 s1.5 s
  3. walkerandhall.com at 2.2 s2.2 s
  4. walkerandhall.com at 3.0 s3.0 s
  5. walkerandhall.com at 3.7 s3.7 s
  6. walkerandhall.com at 4.5 s4.5 s
  7. walkerandhall.com at 5.2 s5.2 s
  8. walkerandhall.com at 6.0 s6.0 s

Speed

10 to fix53
  • Reduce unused JavaScript

    2.1 s · 390 KiB

    About 390 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 255 KiB

    31 files are served with short cache lifetimes, so returning visitors download them again (255 KiB).

  • 3,732 HTML elements

    The page has 3,732 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    3.5 MB

    58 images could be 3.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, searchspring.io and POWr and others), adding 1.8 MB and 1.1 s of main-thread time.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 309 ms

    309 ms

    Google Tag Manager costs a phone 309 ms of main-thread work and 481 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Shopify adds 53 ms

    53 ms

    Shopify costs a phone 53 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 174 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 20.0 s

    20.0 s

    Your largest element takes 20.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “HOMEPAGE_SLOWER - Walker & Hall”.

  • Time to Interactive: 21.1 s

    21.1 s

    The page becomes fully interactive after 21.1 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 220 ms

    220 ms

    Real visitors wait 220 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.23

    0.23

    For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 335 ms

    335 ms

    Scripts block taps and scrolling for 335 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 176 ms to 220 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Largest content (LCP) got 30% faster for real visitors

    -30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.9 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 7.4 MB in 351 requests

    7.4 MB

    Your homepage downloads 7.4 MB in 351 requests on a phone: images 5.0 MB (107), scripts 1.4 MB (103) and other files 800 KiB (114). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    212 KiB

    3 images are downloaded at several times the size a phone draws them, for example W_H-2026-0423-D2-S5-0577_c1637013-0166-40d0-98ce-635c0efaaff at 1,200 px wide, shown at 244 px. Resized copies would save about 212 KiB.

  • 2 images in older formats

    2 images (112 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (94 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.1 g of CO₂ per visit

    2.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.09 g of CO₂e: 251.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 7888
  • 45 buttons without a name

    45 buttons have no accessible name, so screen readers announce just “button”.

  • Orphan list items

    Some list items are not inside a list.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (24 elements)

    ARIA role should be appropriate for the element: 24 elements on the page fail this check, rated minor by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9283
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (73 characters)

    Your title is 73 characters, so Google will cut it off around 60: “Diamond Engagement Rings NZ, Diamond Rings, Wedding Rings – Walker & Hall”.

  • 292 internal links, 6 external

    The homepage links to 292 pages on walkerandhall.com and 6 external pages.

6 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “Shop online for diamond engagement rings, diamond rings, wedding rings, earrings, bracelets, necklaces and more at Walk…”.

  • Canonical URL set

    The canonical URL is https://walkerandhall.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, OnlineStore, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://walkerandhall.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,426 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://walkerandhall.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 1 page slow to respond

    https://walkerandhall.com/collections/rings took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 103 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

2 checks passed
  • Tap targets are thumb-sized

    48 of 55 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 738 words of copy

    The homepage carries about 738 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join our Diamond Club”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Join our Diamond Club”, “Contact Us” and “Sign Up”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at walkerandhall.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Schema Plus For Seo · Gorgias Live Chat Helpdesk · Ablestar Link Manager · Crazy Egg · Klaviyo Email Marketing Sms · Pagefly Ai Page Builder · Trymry · powr.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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