wallien.com.au website review

Not measured in this review.

• Page weight: 2.9 MB

  2.9 MB

  Your homepage downloads 2.9 MB on a phone, 513 KiB of it images (17%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  2_fb70a41f-da10-40c3-96e4-39f9a4afee69.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (3)

• 1 image in older formats

  1 image (47 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• About 0.8 g of CO₂ per visit

  0.81 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 1 tap target too small

  1 tap target is too small or too close together to hit reliably with a finger.

  Elements (1)

• 1 image without alt text

  1 image has no alt text, which hurts accessibility and image search.

  Elements (1)

• All page content should be contained by landmarks (6 elements)

  All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Zoom is disabled

  The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  Elements (1)

• 11 form fields without a label

  11 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• 5 links without text

  5 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• Headings skip levels

  Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

  View source

• 2 H1 headlines

  There are 2 <h1> headlines (“” and “Functional wetsuits and swimwear for surfing and …”). One clear main headline is easier for people and search engines.

• No social preview image

  No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  View source

• 194 internal links, 7 external

  The homepage links to 194 pages on wallien.com.au and 7 external pages.

• 2 pages share a title

  https://www.wallien.com/en-us/collections/swimming and https://www.wallien.com/en-us/collections/open-water-swim all use the title “Women's Wear For Indoor & Outdoor Swimming – WALLIEN”. Search engines can't tell which page to show for a search, so each competes with the others.

  Elements (2)

• 2 pages share a meta description

  https://www.wallien.com/en-us/collections/swimming and https://www.wallien.com/en-us/collections/open-water-swim use the same meta description. A description written for each page earns more clicks.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

• 12 small tap targets

  12 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 3 JavaScript errors while loading

  3 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) Error: Namespace [visitor] already exposed.”.

• Thin social proof

  Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 489 words of copy

  The homepage carries about 489 words of visible text.

• 5 trackers load before any consent

  5

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 19 cookies set on arrival

  19

  Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 35 other companies contacted

  Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.