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wallplatewarehouse.com website review

Visit site (opens in a new tab)Reviewed 4 November 202628 issues · 87 checks

This review found 28 issues worth fixing on wallplatewarehouse.com, 12 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s874 msAug 8Oct 311.0 s
Show as table
DateReal-visitor load time (LCP)
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.0 s
Aug 29, 2026985 ms
Sep 5, 2026950 ms
Sep 12, 2026904 ms
Sep 19, 2026911 ms
Sep 26, 2026929 ms
Oct 3, 2026951 ms
Oct 10, 2026982 ms
Oct 17, 20261.0 s
Oct 24, 20261.0 s
Oct 31, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
108 ms83 msAug 8Oct 31105 ms
Show as table
DateReal-visitor tap response (INP)
Aug 8, 202687 ms
Aug 15, 202692 ms
Aug 22, 202689 ms
Aug 29, 202688 ms
Sep 5, 202688 ms
Sep 12, 202687 ms
Sep 19, 202686 ms
Sep 26, 202687 ms
Oct 3, 202688 ms
Oct 10, 202695 ms
Oct 17, 2026100 ms
Oct 24, 2026104 ms
Oct 31, 2026105 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wallplatewarehouse.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wallplatewarehouse.com at 0.6 s0.6 s
  2. wallplatewarehouse.com at 1.3 s1.3 s
  3. wallplatewarehouse.com at 1.9 s1.9 s
  4. wallplatewarehouse.com at 2.5 s2.5 s
  5. wallplatewarehouse.com at 3.2 s3.2 s
  6. wallplatewarehouse.com at 3.8 s3.8 s
  7. wallplatewarehouse.com at 4.4 s4.4 s
  8. wallplatewarehouse.com at 5.1 s5.1 s

Speed

8 to fix57
  • Reduce unused JavaScript

    1.3 s · 322 KiB

    About 322 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.

  • Render-blocking requests

    1.0 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Klaviyo and others), adding 1.4 MB and 599 ms of main-thread time.

  • Improve image delivery

    150 ms · 455 KiB

    8 images could be 455 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Google CDN adds 240 ms

    240 ms

    Google CDN costs a phone 240 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 21 ms

    21 ms

    Shopify costs a phone 21 ms of main-thread work and 552 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    250 ms · 79 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (79 KiB).

  • Reduce unused CSS

    150 ms · 45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 193 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.3 s

    14.3 s

    Your largest element takes 14.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Homepage feature”.

  • Time to Interactive: 14.9 s

    14.9 s

    The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

  • First Contentful Paint: 4.4 s

    4.4 s

    The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.22

    0.22

    For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 714 ms

    714 ms

    Real visitors wait 714 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.078

    0.078

    The layout barely moves while loading (CLS 0.078, good is under 0.1).

  • Total Blocking Time: 114 ms

    114 ms

    Scripts block the page for only 114 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix69
  • Page weight: 2.7 MB in 272 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 272 requests on a phone: scripts 1.0 MB (84), other files 781 KiB (121) and images 739 KiB (46). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Full_Width_1600_x_600_2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images far larger than shown

    160 KiB

    4 images are downloaded at several times the size a phone draws them, for example home_copper_3eba3b62-7813-44cb-9f6a-92fa751ccd3c.jpg at 1,000 px wide, shown at 152 px. Resized copies would save about 160 KiB.

  • About 0.8 g of CO₂ per visit

    0.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 8893
  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    11 links inside paragraphs rely on colour alone to stand out.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 56 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 4 problems

    Structured data found (BreadcrumbList, HomeGoodsStore, OnlineStore and Organization) but with 4 problems, for example “Organization: sameAs is not an absolute URL ("https")”.

  • 455 internal links, 4 external

    The homepage links to 455 pages on wallplatewarehouse.com and 4 external pages.

7 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Shop decorative wall plates, switch plates, outlet covers and accessories in a wide range of styles, finishes and confi…”.

  • One H1 headline

    Your main headline reads: “Decorative Wall Plates, Switch Plates & Outlet Covers”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Decorative Wall Plates and Switch Plates | Wallplate Warehouse”.

  • Canonical URL set

    The canonical URL is https://wallplatewarehouse.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wallplatewarehouse.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,435 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 176 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5076
  • 3 broken images

    3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=5681017&Ver=2&mid=d1dd37cf-135f-498d-97f2-5f996589482b&bo=1&sid=c9e9ab50d88211f1be7d7fdca61bfe21&vid=c9e9c310d88211f19c7cd1679e60b2ee&vids=1&msclkid=N&pi=918639831&lg=.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://data.stbuttons.click/data' from origin 'https://wallplatewarehouse.com' has been b…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    24 of 28 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix89
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 374 words of copy

    The homepage carries about 374 words of visible text.

8 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop + -”, “Shop” and “Contact Us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wallplatewarehouse.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Seo Manager Venntov · Klaviyo Email Marketing Sms · Tinyseo Seo Speed · paypal.com · cloudfront.net · verifypass.com · conversionbear.com · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Company

Headquarters
Dallas

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on wallplatewarehouse.com, including 15 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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