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walterswicker.com website review

Visit site (opens in a new tab)Reviewed 25 October 202653 issues · 114 checks

This review found 53 issues worth fixing on walterswicker.com, 23 of them high impact, across 114 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.8 s3.7 sMay 2Oct 175.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.7 s
May 9, 20265.6 s
May 16, 20265.1 s
May 23, 20264.9 s
May 30, 20264.7 s
Jun 6, 20264.4 s
Jun 13, 20264.3 s
Jun 20, 20264.4 s
Jun 27, 20264.1 s
Jul 4, 20264.2 s
Jul 11, 20264.1 s
Jul 18, 20263.9 s
Jul 25, 20264.3 s
Aug 1, 20264.3 s
Aug 8, 20264.2 s
Aug 15, 20264.2 s
Aug 22, 20264.4 s
Aug 29, 20264.6 s
Sep 5, 20264.7 s
Sep 12, 20264.7 s
Sep 19, 20264.2 s
Sep 26, 20264.2 s
Oct 3, 20264.3 s
Oct 10, 20264.8 s
Oct 17, 20265.0 s
Real-visitor tap response (INP)75th percentile, phones
131 ms86 msMay 2Oct 3103 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026115 ms
May 9, 2026116 ms
May 16, 2026112 ms
May 23, 2026102 ms
May 30, 2026110 ms
Jun 6, 2026113 ms
Jun 13, 2026115 ms
Jun 20, 2026118 ms
Jun 27, 2026120 ms
Jul 4, 2026106 ms
Jul 11, 2026117 ms
Jul 18, 2026126 ms
Jul 25, 2026111 ms
Aug 1, 2026105 ms
Aug 8, 2026105 ms
Aug 15, 2026104 ms
Aug 22, 2026106 ms
Aug 29, 2026112 ms
Sep 5, 202696 ms
Sep 12, 202694 ms
Sep 19, 202691 ms
Sep 26, 202694 ms
Oct 3, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix52
  • Improve image delivery

    3.8 s · 3.2 MB

    13 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.8 s faster on a phone.

  • Reduce unused JavaScript

    5.2 s · 600 KiB

    About 600 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.2 s faster on a phone.

  • Render-blocking requests

    1.8 s

    34 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52 (desktop: 75). Pages that score under 90 lose visitors before the first paint.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 1.4 MB and 793 ms of main-thread time.

  • Reduce unused CSS

    510 ms · 130 KiB

    About 130 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 510 ms faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 189 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (189 KiB).

  • Google CDN adds 369 ms

    369 ms

    Google CDN costs a phone 369 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 236 ms

    236 ms

    Google Tag Manager costs a phone 236 ms of main-thread work and 414 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,533 HTML elements

    The page has 2,533 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    150 ms · 9 KiB

    9 KiB could be saved by minifying JavaScript.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 155 ms. During a long task the page ignores taps.

  • Minify CSS

    40 ms · 21 KiB

    21 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.0 s

    5.0 s

    Real visitors wait 5.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.8 s

    3.8 s

    Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 10.5 s

    10.5 s

    The first text or image appears after 10.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 31.4 s

    31.4 s

    Your largest element takes 31.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 32.2 s

    32.2 s

    The page becomes fully interactive after 32.2 s. Good is under 3.8 s.

  • Speed Index: 11.4 s

    11.4 s

    Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 222 ms

    222 ms

    Scripts block taps and scrolling for 222 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.7 s to 5.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 115 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 7.4 MB in 146 requests

    7.4 MB

    Your homepage downloads 7.4 MB in 146 requests on a phone: images 4.8 MB (37), scripts 1.5 MB (55) and fonts 508 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 2.7 MB together. On a phone connection a single image that size takes seconds.

  • 7 images far larger than shown

    2.4 MB

    7 images are downloaded at several times the size a phone draws them, for example rustic_outdoor_wood_lounge_seating_georgica_collection_2-sca at 1,985 px wide, shown at 350 px. Resized copies would save about 2.4 MB.

  • 9 images in older formats

    9 images (3.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (65 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.1 g of CO₂ per visit

    2.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.09 g of CO₂e: 251.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 7386
  • 31 tap targets too small

    31 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 33 links without text

    33 visible links have no text or label, so screen readers cannot say where they go.

  • 7 form fields without a label

    7 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7786
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 21 links crawlers can't follow

    21 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 801 internal links, 7 external

    The homepage links to 801 pages on walterswicker.com and 7 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Walters is a diverse source for outdoor furniture for residential and hospitality use. Offering a variety of materials …”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Walters Wicker | Designer Indoor + Outdoor Furniture”.

  • Canonical URL set

    The canonical URL is https://walterswicker.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://walterswicker.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,557 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 87 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix65
  • 1 page points its canonical at the homepage

    /user-panel declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 1 linked page hidden from search

    /estimate is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    / and /user-panel all use the title “Walters Wicker | Designer Indoor + Outdoor Furniture”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages without a meta description

    /collections, /brands, /product-category/indoor-items/indoor-items, /estimate and /saved-items have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    /products, /giati-elements-fabrics and /user-panel have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    /product-category/indoor-items/indoor-items, /product-category/seating/lounge-chairs, /product-category/seating/sofas and /product-category/seating/sectional-sofas took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 114 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 5 broken images

    5 images failed to load on a phone, for example https://walterswicker.com/wp-content/themes/walters/.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “[splide] null is invalid.”.

2 checks passed
  • Tap targets are thumb-sized

    29 of 35 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://walterswicker.com/saved-items/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (walterswicker.com).

  • Valid certificate (37 days left)

    The certificate from Let's Encrypt · YE2 verifies for walterswicker.com and is valid for another 37 days.

  • http:// redirects to https

    http://walterswicker.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 22 did not answer within 5 s.

Domain and trust

  • No CAA record

    walterswicker.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    walterswicker.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    walterswicker.com was registered in Mar 1998 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2034

    walterswicker.com is registered until Mar 2034.

Content and conversion

4 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 195 words

    The homepage has only about 195 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • 14 calls to action

    The homepage has 14 calls to action, for example “Don’t have an account? Register”, “Contact Us” and “call: (212) 758-0472”.

  • 6 short forms

    6 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 5 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be walterswicker.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 7.0.7; the current release is 7.1.3.

Stack

CMS
WordPress 7.0.7
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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