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warplane.com website review

Visit site (opens in a new tab)Reviewed 22 October 202638 issues · 87 checks

This review found 38 issues worth fixing on warplane.com, 13 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s902 msMay 2Oct 17960 ms
Show as table
DateReal-visitor load time (LCP)
May 2, 2026950 ms
May 9, 2026946 ms
May 16, 2026943 ms
May 23, 2026921 ms
May 30, 2026927 ms
Jun 6, 2026936 ms
Jun 13, 2026953 ms
Jun 20, 2026981 ms
Jun 27, 2026986 ms
Jul 4, 2026987 ms
Jul 11, 2026999 ms
Jul 18, 2026999 ms
Jul 25, 20261.0 s
Aug 1, 2026997 ms
Aug 8, 2026977 ms
Aug 15, 2026983 ms
Aug 22, 20261.0 s
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 2026995 ms
Oct 10, 2026985 ms
Oct 17, 2026960 ms
Real-visitor tap response (INP)75th percentile, phones
104 ms86 msMay 2Oct 17102 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202688 ms
May 9, 202688 ms
May 16, 202689 ms
May 23, 202688 ms
May 30, 202689 ms
Jun 6, 202692 ms
Jun 13, 202692 ms
Jun 20, 202693 ms
Jun 27, 202694 ms
Jul 4, 202694 ms
Jul 11, 202695 ms
Jul 18, 202695 ms
Jul 25, 202695 ms
Aug 1, 202695 ms
Aug 8, 202696 ms
Aug 15, 202697 ms
Aug 22, 202699 ms
Aug 29, 202699 ms
Sep 5, 202698 ms
Sep 12, 202697 ms
Sep 19, 202697 ms
Sep 26, 202697 ms
Oct 3, 202698 ms
Oct 10, 2026101 ms
Oct 17, 2026102 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of warplane.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. warplane.com at 0.4 s0.4 s
  2. warplane.com at 0.8 s0.8 s
  3. warplane.com at 1.1 s1.1 s
  4. warplane.com at 1.5 s1.5 s
  5. warplane.com at 1.9 s1.9 s
  6. warplane.com at 2.3 s2.3 s
  7. warplane.com at 2.6 s2.6 s
  8. warplane.com at 3.0 s3.0 s

Speed

10 to fix49
  • Use efficient cache lifetimes

    4.8 s · 2.5 MB

    29 files are served with short cache lifetimes, so returning visitors download them again (2.5 MB).

  • Render-blocking requests

    2.1 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Facebook and others), adding 2.3 MB and 1.5 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    350 ms · 356 KiB

    5 images could be 356 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • YouTube adds 538 ms

    538 ms

    YouTube costs a phone 538 ms of main-thread work and 966 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 487 ms

    487 ms

    Google Tag Manager costs a phone 487 ms of main-thread work and 521 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 140 ms

    140 ms

    Google CDN costs a phone 140 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 147 KiB

    About 147 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    200 ms · 30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 210 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 8.0 s

    8.0 s

    Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Items from the vault”.

  • Time to Interactive: 20.8 s

    20.8 s

    The page becomes fully interactive after 20.8 s. Good is under 3.8 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 656 ms

    656 ms

    Scripts block taps and scrolling for 656 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 88 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 106 ms

    106 ms

    Real visitors wait 106 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 621 ms

    621 ms

    Real visitors wait 621 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

3 to fix50
  • Page weight: 4.8 MB in 78 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 78 requests on a phone: images 2.2 MB (17), scripts 2.2 MB (29) and fonts 261 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 13 images in older formats

    13 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    175 KiB

    1 image is downloaded at several times the size a phone draws it, for example sotv_dinner_sold_out.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 175 KiB.

  • About 1.4 g of CO₂ per visit

    1.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 164.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 8689
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

2 checks passed
  • Every image has alt text

    All 14 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10084
  • Title is long (88 characters)

    Your title is 88 characters, so Google will cut it off around 60: “Canadian Warplane Heritage Museum - Canadian Aviation History | Wartime Vintage Aircraft”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (182 characters)

    Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 78 internal links, 8 external

    The homepage links to 78 pages on warplane.com and 8 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Welcome to Canadian Warplane Heritage - Canada's Flying Museum website”.

  • Canonical URL set

    The canonical URL is https://www.warplane.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.warplane.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.warplane.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

2 to fix88
  • 2 linked pages hidden from search

    https://www.warplane.com/DesktopDefault9.aspx and https://www.warplane.com/visit/membership/form.aspx are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://www.warplane.com/DesktopDefault9.aspx and https://www.warplane.com/about/from-the-vault.aspx have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 28 small tap targets

    28 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://app.getresponse.com/stylesheets/core/pages/webFormV2/public/gr_wf_v2.css' from ori…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix78
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 91 words

    The homepage has only about 91 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BUY A FLIGHT”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Buy/Renew a Membership”, “Buy Tickets” and “Buy a Flight”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at warplane.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Company

Employees
62

Upkeep, stack, hiring and company data from programmable.info

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