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wasabiconcept.dk website review

Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 83 checks

This review found 35 issues worth fixing on wasabiconcept.dk, 10 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.2 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.3 s
Jun 27, 20261.2 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.4 s
Aug 1, 20261.3 s
Aug 8, 20261.4 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
110 ms93 msMay 16Oct 31104 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202697 ms
May 23, 202695 ms
May 30, 202697 ms
Jun 6, 202697 ms
Jun 13, 202699 ms
Jun 20, 2026104 ms
Jun 27, 2026101 ms
Jul 4, 2026102 ms
Jul 11, 202697 ms
Jul 18, 202699 ms
Jul 25, 2026103 ms
Aug 1, 2026104 ms
Aug 8, 2026108 ms
Aug 15, 2026101 ms
Aug 22, 202699 ms
Aug 29, 2026102 ms
Sep 5, 2026101 ms
Sep 12, 2026102 ms
Sep 19, 2026104 ms
Sep 26, 2026103 ms
Oct 3, 2026105 ms
Oct 10, 2026104 ms
Oct 17, 2026105 ms
Oct 24, 2026106 ms
Oct 31, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wasabiconcept.dk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wasabiconcept.dk at 1.2 s1.2 s
  2. wasabiconcept.dk at 2.4 s2.4 s
  3. wasabiconcept.dk at 3.6 s3.6 s
  4. wasabiconcept.dk at 4.8 s4.8 s
  5. wasabiconcept.dk at 6.0 s6.0 s
  6. wasabiconcept.dk at 7.2 s7.2 s
  7. wasabiconcept.dk at 8.4 s8.4 s
  8. wasabiconcept.dk at 9.6 s9.6 s

Speed

9 to fix65
  • Reduce unused JavaScript

    1.1 s · 193 KiB

    About 193 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    300 ms · 1.4 MB

    10 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Legacy JavaScript

    450 ms · 40 KiB

    Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 74 KiB

    About 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 285 ms

    285 ms

    Klaviyo costs a phone 285 ms of main-thread work and 360 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,648 HTML elements

    The page has 1,648 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, JSDelivr CDN and Shopify and others), adding 693 KiB and 448 ms of main-thread time.

  • Use efficient cache lifetimes

    200 ms · 76 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (76 KiB).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 106 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 11.5 s

    11.5 s

    Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 13.2 s

    13.2 s

    The page becomes fully interactive after 13.2 s. Good is under 3.8 s.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 97 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.6 s

    0.6 s

    Real visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 352 ms

    352 ms

    Real visitors wait 352 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 81 ms

    81 ms

    Scripts block the page for only 81 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 5.0 MB in 389 requests

    5.0 MB

    Your homepage downloads 5.0 MB in 389 requests on a phone: images 2.5 MB (34), other files 1.3 MB (238) and scripts 872 KiB (95). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    grid_3_mobil.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    50 KiB

    1 image is downloaded at several times the size a phone draws it, for example Wasabiconcept_logo_black_2025-01.png at 3,904 px wide, shown at 71 px. Resized copies would save about 50 KiB.

  • About 1.4 g of CO₂ per visit

    1.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 168.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 8691
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Wasabiconcept.dk” and “Wasabiconcept.dk”). One clear main headline is easier for people and search engines.

  • Meta description is long (303 characters)

    Your meta description is 303 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 187 internal links, 7 external

    The homepage links to 187 pages on wasabiconcept.dk and 7 external pages.

5 checks passed
  • Title: 46 characters

    Your title is a healthy 46 characters: “Velkommen til Wasabiconcept – Wasabiconcept.dk”.

  • Canonical URL set

    The canonical URL is https://wasabiconcept.dk/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wasabiconcept.dk/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://wasabiconcept.dk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (441 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7383
  • 11 small tap targets

    11 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix71
  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 156 words

    The homepage has only about 156 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP ALT” and “COMFY SEASON SHOP HER”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “SHOP ALT”, “Shop Alt” and “Register / Login”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wasabiconcept.dk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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