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wavesplus.pk website review
Visit site (opens in a new tab)Reviewed 26 October 202647 issues · 92 checks
This review found 47 issues worth fixing on wavesplus.pk, 13 of them high impact, across 92 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #32,717 of 96,304 reviewed websitesbeats 60%
- #20,952 of 52,148 online storesbeats 53%
- #20,160 of 47,235 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.7 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 128 ms |
| May 16, 2026 | 127 ms |
| May 23, 2026 | 128 ms |
| May 30, 2026 | 130 ms |
| Jun 6, 2026 | 131 ms |
| Jun 13, 2026 | 131 ms |
| Jun 20, 2026 | 133 ms |
| Jun 27, 2026 | 132 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 144 ms |
| Jul 18, 2026 | 145 ms |
| Jul 25, 2026 | 152 ms |
| Aug 1, 2026 | 155 ms |
| Aug 8, 2026 | 146 ms |
| Aug 15, 2026 | 148 ms |
| Aug 22, 2026 | 148 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 146 ms |
| Sep 12, 2026 | 140 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 139 ms |
| Oct 3, 2026 | 142 ms |
| Oct 10, 2026 | 150 ms |
| Oct 17, 2026 | 161 ms |
| Oct 24, 2026 | 164 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.1 s
3.1 s
4.2 s
5.2 s
6.3 s
7.3 s
8.4 s
Speed
Render-blocking requests
1.6 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Reduce unused CSS
900 ms · 181 KiBAbout 181 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 62
62/100Your mobile performance score is 62 (desktop: 79). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
300 ms · 322 KiBAbout 322 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Snapchat and others), adding 947 KiB and 515 ms of main-thread time.
Main-thread work: 3.9 s
A phone's processor spends 3.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 284 ms
284 msGoogle Tag Manager costs a phone 284 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 274 ms. During a long task the page ignores taps.
1,658 HTML elements
The page has 1,658 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 115 ms
115 msShopify costs a phone 115 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 27 KiB2 images could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
50 KiB9 files are served with short cache lifetimes, so returning visitors download them again (50 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 13.7 s
13.7 sThe page becomes fully interactive after 13.7 s. Good is under 3.8 s.
Largest Contentful Paint: 5.8 s
5.8 sYour largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slideshow banner mobile”.
Speed Index: 7.8 s
7.8 sVisually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.7 s
3.7 sThe first text or image appears after 3.7 s on a phone. Good is under 1.8 s.
Tap response (INP) got 27% slower for real visitors
+27%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 128 ms to 164 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 908 ms
908 msReal visitors wait 908 ms for your server to start answering (75th percentile). Good is under 800 ms.
14 images without width and height
14 images have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 138 ms
138 msScripts block the page for only 138 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 3.7 MB in 360 requests
3.7 MBYour homepage downloads 3.7 MB in 360 requests on a phone: images 1.2 MB (29), scripts 1.1 MB (109) and other files 1.1 MB (204). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
washing-machine-banner-mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.1 g of CO₂ per visit
1.05 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 126.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
11 buttons without a name
11 buttons have no accessible name, so screen readers announce just “button”.
Certain ARIA roles must be contained by particular parents (10 elements)
Certain ARIA roles must be contained by particular parents: 10 elements on the page fail this check, rated critical by axe-core.
Certain ARIA roles must contain particular children (3 elements)
Certain ARIA roles must contain particular children: 3 elements on the page fail this check, rated critical by axe-core.
68 text elements with low contrast
68 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (101 elements)
All page content should be contained by landmarks: 101 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
18 form fields without a label
18 form fields have no label, so screen readers announce an empty box and autofill guesses.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (6 elements)
ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.
Elements marked as presentational should be consistently ignored (6 elements)
Elements marked as presentational should be consistently ignored: 6 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 96 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 12 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
17 links crawlers can't follow
17 links have no real href, so search engines can't follow them.
240 internal links, 4 external
The homepage links to 240 pages on wavesplus.pk and 4 external pages.
6 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “At WavesPlus, We Have a Wide Range of Home Appliances, Washing machines, Air conditioners, Led TV. Place your order and…”.
Title: 44 characters
Your title is a healthy 44 characters: “WavesPlus Exclusive Online Store – Wavesplus”.
Canonical URL set
The canonical URL is https://www.wavesplus.pk/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.wavesplus.pk/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (225 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.wavesplus.pk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
12 pages without a meta description
https://www.wavesplus.pk/pages/contact, https://www.wavesplus.pk/collections/home-appliances, https://www.wavesplus.pk/collections/water-heaters, https://www.wavesplus.pk/collections/iron-steamer/Dawlance, https://www.wavesplus.pk/collections/washing-machine and https://www.wavesplus.pk/collections/vacuum-cleaner/Vacuum-Cleaner and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.
5 links to non-canonical URLs
Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://www.wavesplus.pk/collections/iron-steamer/Dawlance, whose canonical is https://www.wavesplus.pk/collections/iron-steamer/dawlance. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 pages without an H1
https://www.wavesplus.pk/pages/contact, https://www.wavesplus.pk/collections/home-appliances, https://www.wavesplus.pk/collections/water-heaters, https://www.wavesplus.pk/collections/instant-geyser, https://www.wavesplus.pk/collections/iron-steamer/Dawlance and https://www.wavesplus.pk/collections/washing-machine and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
25 small tap targets
25 of 72 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Unexpected token '-'”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 106 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 316 words of copy
The homepage carries about 316 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us” and “SHOP BY CATEGORY”.
6 calls to action
The homepage has 6 calls to action, for example “Contact Us”, “SHOP BY CATEGORY” and “Shop Now”.
57 short forms
57 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Snap Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wavesplus.pk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on wavesplus.pk, including 19 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.