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wavesplus.pk website review

Visit site (opens in a new tab)Reviewed 26 October 202647 issues · 92 checks

This review found 47 issues worth fixing on wavesplus.pk, 13 of them high impact, across 92 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.3 sMay 9Oct 242.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.7 s
May 16, 20262.7 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.7 s
Aug 15, 20262.7 s
Aug 22, 20262.6 s
Aug 29, 20262.7 s
Sep 5, 20262.7 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
170 ms121 msMay 9Oct 24164 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026128 ms
May 16, 2026127 ms
May 23, 2026128 ms
May 30, 2026130 ms
Jun 6, 2026131 ms
Jun 13, 2026131 ms
Jun 20, 2026133 ms
Jun 27, 2026132 ms
Jul 4, 2026137 ms
Jul 11, 2026144 ms
Jul 18, 2026145 ms
Jul 25, 2026152 ms
Aug 1, 2026155 ms
Aug 8, 2026146 ms
Aug 15, 2026148 ms
Aug 22, 2026148 ms
Aug 29, 2026144 ms
Sep 5, 2026146 ms
Sep 12, 2026140 ms
Sep 19, 2026137 ms
Sep 26, 2026139 ms
Oct 3, 2026142 ms
Oct 10, 2026150 ms
Oct 17, 2026161 ms
Oct 24, 2026164 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wavesplus.pk (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wavesplus.pk at 1.0 s1.0 s
  2. wavesplus.pk at 2.1 s2.1 s
  3. wavesplus.pk at 3.1 s3.1 s
  4. wavesplus.pk at 4.2 s4.2 s
  5. wavesplus.pk at 5.2 s5.2 s
  6. wavesplus.pk at 6.3 s6.3 s
  7. wavesplus.pk at 7.3 s7.3 s
  8. wavesplus.pk at 8.4 s8.4 s

Speed

10 to fix62
  • Render-blocking requests

    1.6 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Reduce unused CSS

    900 ms · 181 KiB

    About 181 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62 (desktop: 79). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 322 KiB

    About 322 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Snapchat and others), adding 947 KiB and 515 ms of main-thread time.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 284 ms

    284 ms

    Google Tag Manager costs a phone 284 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 274 ms. During a long task the page ignores taps.

  • 1,658 HTML elements

    The page has 1,658 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 115 ms

    115 ms

    Shopify costs a phone 115 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 27 KiB

    2 images could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    50 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (50 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 13.7 s

    13.7 s

    The page becomes fully interactive after 13.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.8 s

    5.8 s

    Your largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slideshow banner mobile”.

  • Speed Index: 7.8 s

    7.8 s

    Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 128 ms to 164 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 908 ms

    908 ms

    Real visitors wait 908 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 138 ms

    138 ms

    Scripts block the page for only 138 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.7 MB in 360 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 360 requests on a phone: images 1.2 MB (29), scripts 1.1 MB (109) and other files 1.1 MB (204). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    washing-machine-banner-mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.1 g of CO₂ per visit

    1.05 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 126.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

12 to fixGoogle 6784
  • 11 buttons without a name

    11 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must be contained by particular parents (10 elements)

    Certain ARIA roles must be contained by particular parents: 10 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must contain particular children (3 elements)

    Certain ARIA roles must contain particular children: 3 elements on the page fail this check, rated critical by axe-core.

  • 68 text elements with low contrast

    68 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (101 elements)

    All page content should be contained by landmarks: 101 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 18 form fields without a label

    18 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (6 elements)

    ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (6 elements)

    Elements marked as presentational should be consistently ignored: 6 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 96 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 12 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9284
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 17 links crawlers can't follow

    17 links have no real href, so search engines can't follow them.

  • 240 internal links, 4 external

    The homepage links to 240 pages on wavesplus.pk and 4 external pages.

6 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “At WavesPlus, We Have a Wide Range of Home Appliances, Washing machines, Air conditioners, Led TV. Place your order and…”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “WavesPlus Exclusive Online Store – Wavesplus”.

  • Canonical URL set

    The canonical URL is https://www.wavesplus.pk/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wavesplus.pk/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (225 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.wavesplus.pk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 12 pages without a meta description

    https://www.wavesplus.pk/pages/contact, https://www.wavesplus.pk/collections/home-appliances, https://www.wavesplus.pk/collections/water-heaters, https://www.wavesplus.pk/collections/iron-steamer/Dawlance, https://www.wavesplus.pk/collections/washing-machine and https://www.wavesplus.pk/collections/vacuum-cleaner/Vacuum-Cleaner and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 links to non-canonical URLs

    Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://www.wavesplus.pk/collections/iron-steamer/Dawlance, whose canonical is https://www.wavesplus.pk/collections/iron-steamer/dawlance. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    https://www.wavesplus.pk/pages/contact, https://www.wavesplus.pk/collections/home-appliances, https://www.wavesplus.pk/collections/water-heaters, https://www.wavesplus.pk/collections/instant-geyser, https://www.wavesplus.pk/collections/iron-steamer/Dawlance and https://www.wavesplus.pk/collections/washing-machine and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 25 small tap targets

    25 of 72 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Unexpected token '-'”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 106 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 316 words of copy

    The homepage carries about 316 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us” and “SHOP BY CATEGORY”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact Us”, “SHOP BY CATEGORY” and “Shop Now”.

  • 57 short forms

    57 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Snap Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wavesplus.pk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify

Upkeep, stack, hiring and company data from programmable.info

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