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waystar.com website review

Visit site (opens in a new tab)Reviewed 28 October 202644 issues · 92 checks

This review found 44 issues worth fixing on waystar.com, 19 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.7 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.3 s
May 16, 20262.3 s
May 23, 20262.2 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.1 s
Aug 1, 20262.0 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
176 ms123 msMay 9Oct 24170 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026153 ms
May 16, 2026154 ms
May 23, 2026152 ms
May 30, 2026150 ms
Jun 6, 2026146 ms
Jun 13, 2026141 ms
Jun 20, 2026145 ms
Jun 27, 2026141 ms
Jul 4, 2026142 ms
Jul 11, 2026145 ms
Jul 18, 2026146 ms
Jul 25, 2026144 ms
Aug 1, 2026142 ms
Aug 8, 2026135 ms
Aug 15, 2026129 ms
Aug 22, 2026133 ms
Aug 29, 2026134 ms
Sep 5, 2026134 ms
Sep 12, 2026137 ms
Sep 19, 2026138 ms
Sep 26, 2026138 ms
Oct 3, 2026151 ms
Oct 10, 2026150 ms
Oct 17, 2026157 ms
Oct 24, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of waystar.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. waystar.com at 1.2 s1.2 s
  2. waystar.com at 2.3 s2.3 s
  3. waystar.com at 3.5 s3.5 s
  4. waystar.com at 4.6 s4.6 s
  5. waystar.com at 5.8 s5.8 s
  6. waystar.com at 7.0 s7.0 s
  7. waystar.com at 8.1 s8.1 s
  8. waystar.com at 9.3 s9.3 s

Speed

15 to fix32
  • Reduce unused JavaScript

    9.3 s · 2.0 MB

    About 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 9.3 s faster on a phone.

  • Improve image delivery

    7.3 s · 3.2 MB

    29 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.3 s faster on a phone.

  • Render-blocking requests

    1.6 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Use efficient cache lifetimes

    1.2 s · 355 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (355 KiB).

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32 (desktop: 56). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.4 s

    A phone's processor spends 9.4 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,046 HTML elements

    The page has 3,046 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Vimeo, Google CDN and pcdn.co and others), adding 22.2 MB and 2.8 s of main-thread time.

  • Vimeo adds 901 ms

    901 ms

    Vimeo costs a phone 901 ms of main-thread work and 16.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • pcdn.co adds 423 ms

    423 ms

    pcdn.co costs a phone 423 ms of main-thread work and 4.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    610 ms · 150 KiB

    About 150 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 610 ms faster on a phone.

  • Google CDN adds 565 ms

    565 ms

    Google CDN costs a phone 565 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 383 ms

    383 ms

    Google Tag Manager costs a phone 383 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 413 ms. During a long task the page ignores taps.

  • Marketo adds 305 ms

    305 ms

    Marketo costs a phone 305 ms of main-thread work and 148 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 65 ms

    65 ms

    Your server sent the HTML in 65 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 12.3 s

    12.3 s

    The first text or image appears after 12.3 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 25.9 s

    25.9 s

    Your largest element takes 25.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Landscape”.

  • Speed Index: 17.2 s

    17.2 s

    Visually, the page fills in at 17.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 35.2 s

    35.2 s

    The page becomes fully interactive after 35.2 s. Good is under 3.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 214 ms

    214 ms

    Real visitors wait 214 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 22 images without width and height

    22 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 153 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 22.6 MB in 169 requests

    22.6 MB

    Your homepage downloads 22.6 MB in 169 requests on a phone: other files 14.3 MB (58), images 4.4 MB (47) and scripts 3.4 MB (37). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    home-hero-mountain.webp weighs 1.4 MB. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    501 KiB

    4 images are downloaded at several times the size a phone draws them, for example Thumbnail-Piedmont-Video-4.png at 936 px wide, shown at 141 px. Resized copies would save about 501 KiB.

  • 7 images in older formats

    7 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (32 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 6.4 g of CO₂ per visit

    6.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.42 g of CO₂e: 769.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8690
  • 17 buttons without a name

    17 buttons have no accessible name, so screen readers announce just “button”.

  • 41 text elements with low contrast

    41 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 58 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 189 internal links, 35 external

    The homepage links to 189 pages on waystar.com and 35 external pages.

8 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Waystar’s cloud-based software provides end-to-end revenue cycle management solutions to simplify healthcare payments a…”.

  • One H1 headline

    Your main headline reads: “AI-powered software”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Healthcare Revenue Cycle Management Solutions | Waystar”.

  • Canonical URL set

    The canonical URL is https://www.waystar.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.waystar.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.waystar.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,329 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 11 small tap targets

    11 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 15 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,031 words of copy

    The homepage carries about 1,031 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “REQUEST A DEMO” and “CONTACT US”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Request a Demo”, “Contact Us” and “Contact us”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies, 2 of them by other companies (measured from a US location before any click).

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at waystar.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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