Website review, no card needed
wcdmedical.com website review
Visit site (opens in a new tab)Reviewed 7 November 202625 issues · 66 checks
This review found 25 issues worth fixing on wcdmedical.com, 6 of them high impact, across 66 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.5 s · 452 KiBAbout 452 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
750 ms · 212 KiB4 files are served with short cache lifetimes, so returning visitors download them again (212 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Google CDN and others), adding 2.6 MB and 464 ms of main-thread time.
Improve image delivery
200 ms · 532 KiB20 images could be 532 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Shopify adds 281 ms
281 msShopify costs a phone 281 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
450 ms · 25 KiB25 KiB could be saved by minifying JavaScript.
Render-blocking requests
300 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 946 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,761 HTML elements
The page has 1,761 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
apphero.co adds 1 ms
1 msapphero.co costs a phone 1 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.
Reduce unused CSS
14 KiBAbout 14 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
7 KiBPolyfills for old browsers add 7 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 16.3 s
16.3 sYour largest element takes 16.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WCD MEDICAL MEDICAL SUPPLIES YOU CAN TRUST, DELIVERED ACROS…”.
Time to Interactive: 17.2 s
17.2 sThe page becomes fully interactive after 17.2 s. Good is under 3.8 s.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.8 s
2.8 sThe first text or image appears after 2.8 s on a phone. Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 136 ms
136 msScripts block the page for only 136 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
Page weight: 3.7 MB in 200 requests
3.7 MBYour homepage downloads 3.7 MB in 200 requests on a phone: images 1.2 MB (29), other files 1.1 MB (105) and scripts 1.0 MB (52). Under 2 MB keeps phones on slow connections fast.
11 images below the first screen load straight away
11 images further down the page (346 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
50 KiB1 image is downloaded at several times the size a phone draws it, for example data_4.png at 1,254 px wide, shown at 72 px. Resized copies would save about 50 KiB.
About 1.0 g of CO₂ per visit
1.04 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 124.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
187 internal links, 3 external
The homepage links to 187 pages on wcdmedical.com and 3 external pages.
8 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “WCD Medical supplies wholesale medical supplies to healthcare providers across Canada. Order PPE, wound care, incontine…”.
One H1 headline
Your main headline reads: “Medical Supplies You Can Trust, Delivered Across Canada”.
Title: 61 characters
Your title is a healthy 61 characters: “WCD Medical | Wholesale Medical Supplies Canada · WCD Medical”.
Canonical URL set
The canonical URL is https://wcdmedical.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://wcdmedical.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://wcdmedical.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,129 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.
1 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
21 of 24 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 440 words of copy
The homepage carries about 440 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Medical Supplies” and “Quick order by SKU”.
24 calls to action
The homepage has 24 calls to action, for example “Sign up”, “Quick Order Form” and “Contact”.
9 short forms
9 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wcdmedical.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Avada Faqs · Forms · Announcement Bar Maker By Apphero · Customer Last Login History · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on wcdmedical.com, including 16 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.