wdma.com website review

55 files are served with short cache lifetimes, so returning visitors download them again (7.4 MB).

37 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

About 233 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

6 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 62 (desktop: 80). Pages that score under 90 lose visitors before the first paint.

94 KiB could be saved by minifying JavaScript.

4 third-party services load with your homepage (Google Tag Manager, Google Analytics and Google Fonts and others), adding 303 KiB and 137 ms of main-thread time.

Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 79 ms. During a long task the page ignores taps.

About 12 KiB of CSS is downloaded but never applied on this page.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “As the window, door, and skylight industry continues to evo…”.

The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 7.1 s. Good is under 3.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 7.7 MB in 62 requests on a phone: images 7.1 MB (20), scripts 494 KiB (18) and stylesheets 43 KiB (21). Under 2 MB keeps phones on slow connections fast.

3 images weigh 3.7 MB together. On a phone connection a single image that size takes seconds.

5 images (4.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image is downloaded at several times the size a phone draws it, for example WDMA_1961751-26_26ExecutiveLeadership_Assets_468x80.png at 1,950 px wide, shown at 370 px. Resized copies would save about 46 KiB.

1 image further down the page (67 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.18 g of CO₂e: 261.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h6, h3 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 4 characters: “Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 3 <h1> headlines (“”, “WDMA Announces Evolution and Rebranding of Signat…” and “”). One clear main headline is easier for people and search engines.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 44 pages on wdma.com and 18 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.wdma.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.wdma.com/calendar-of-events is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.wdma.com/about-wdma, https://www.wdma.com/wdma-leadership, https://www.wdma.com/wdma-membership, https://www.wdma.com/wdma-committee-details, https://www.wdma.com/wdma-member-resources and https://www.wdma.com/contact-us and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.wdma.com/state-issue-tracker and https://www.wdma.com/calendar-of-events have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

3 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 image is served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 256 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.