weareimpero.com website review

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

14 files are served with short cache lifetimes, so returning visitors download them again (695 KiB).

About 392 KiB of JavaScript is downloaded but never used on this page.

2 long tasks block the main thread while loading, the longest for 264 ms. During a long task the page ignores taps.

4 third-party services load with your homepage (Google Tag Manager, Google Analytics and Unpkg and others), adding 188 KiB and 165 ms of main-thread time.

About 18 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 6.6 s. Good is under 3.8 s.

Scripts block taps and scrolling for 227 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 3.4 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 8.2 MB in 23 requests on a phone: media 7.2 MB (1), scripts 722 KiB (10) and fonts 101 KiB (3). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 2.32 g of CO₂e: 278.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 tap target is too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

There are 6 <h1> headlines (“The creative agency that knows →”, “How we think →” and “01 It starts with a single-minded strategy: find …”). One clear main headline is easier for people and search engines.

Your meta description is 200 characters; Google truncates after about 160, so the end of your pitch is cut.

There is no robots.txt at weareimpero.com/robots.txt, the first file search crawlers ask for.

The homepage links to 21 pages on weareimpero.com and 10 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.weareimpero.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.weareimpero.com/works has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.weareimpero.com/works has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.weareimpero.com/jobs has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 6 pages linked from your homepage and read each the way a search engine does.

9 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Large scripts ship without source maps.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 417 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.