wearesoulkitchen.com website review

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

About 182 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

About 124 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

The page has 1,598 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

1 image could be 43 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

43 KiB could be saved by minifying JavaScript.

8 third-party services load with your homepage (Klaviyo, Shopify and 9gtb.com and others), adding 616 KiB and 125 ms of main-thread time.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

10 files are served with short cache lifetimes, so returning visitors download them again (36 KiB).

13 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 9.9 s. Good is under 3.8 s.

Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 102 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.4 MB in 220 requests on a phone: images 787 KiB (18), scripts 687 KiB (136) and other files 591 KiB (50). Under 2 MB keeps phones on slow connections fast.

3 images (145 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images further down the page (45 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 82.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 elements hidden from screen readers can still receive keyboard focus.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

21 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 91 characters, so Google will cut it off around 60: “Welcome to Soul Kitchen: Delicious Plant-Powered Soups for Every Meal – We Are Soul Kitch…”.

The homepage links to 54 pages on wearesoulkitchen.com and 3 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.wearesoulkitchen.com/products/bundle-builder is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.wearesoulkitchen.com/collections/premium-instant-soups and https://www.wearesoulkitchen.com/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.wearesoulkitchen.com/collections/premium-instant-soups, https://www.wearesoulkitchen.com/products/bundle-builder, https://www.wearesoulkitchen.com/products/feed-your-soul-organic-cotton-t-shirt, https://www.wearesoulkitchen.com/pages/our-story and https://www.wearesoulkitchen.com/collections/all have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-app.sealsubscriptions.com/shopify/public/css/style.css?shop=we-are-soul-kitche…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 830 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.