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weather.com website review
Visit site (opens in a new tab)Reviewed 12 October 202625 issues · 57 checks
This review found 25 issues worth fixing on weather.com, 7 of them high impact, across 57 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 4.2 s |
| Apr 25, 2026 | 4.2 s |
| May 2, 2026 | 4.3 s |
| May 9, 2026 | 4.3 s |
| May 16, 2026 | 4.2 s |
| May 23, 2026 | 4.3 s |
| May 30, 2026 | 4.2 s |
| Jun 6, 2026 | 4.2 s |
| Jun 13, 2026 | 4.3 s |
| Jun 20, 2026 | 4.3 s |
| Jun 27, 2026 | 4.3 s |
| Jul 4, 2026 | 4.3 s |
| Jul 11, 2026 | 4.3 s |
| Jul 18, 2026 | 4.3 s |
| Jul 25, 2026 | 4.3 s |
| Aug 1, 2026 | 4.3 s |
| Aug 8, 2026 | 4.3 s |
| Aug 15, 2026 | 4.4 s |
| Aug 22, 2026 | 4.6 s |
| Aug 29, 2026 | 4.6 s |
| Sep 5, 2026 | 4.6 s |
| Sep 12, 2026 | 4.6 s |
| Sep 19, 2026 | 4.4 s |
| Sep 26, 2026 | 4.2 s |
| Oct 3, 2026 | 4.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 268 ms |
| Apr 25, 2026 | 260 ms |
| May 2, 2026 | 250 ms |
| May 9, 2026 | 245 ms |
| May 16, 2026 | 243 ms |
| May 23, 2026 | 237 ms |
| May 30, 2026 | 236 ms |
| Jun 6, 2026 | 232 ms |
| Jun 13, 2026 | 230 ms |
| Jun 20, 2026 | 229 ms |
| Jun 27, 2026 | 227 ms |
| Jul 4, 2026 | 222 ms |
| Jul 11, 2026 | 220 ms |
| Jul 18, 2026 | 221 ms |
| Jul 25, 2026 | 221 ms |
| Aug 1, 2026 | 220 ms |
| Aug 8, 2026 | 221 ms |
| Aug 15, 2026 | 227 ms |
| Aug 22, 2026 | 231 ms |
| Aug 29, 2026 | 242 ms |
| Sep 5, 2026 | 246 ms |
| Sep 12, 2026 | 252 ms |
| Sep 19, 2026 | 251 ms |
| Sep 26, 2026 | 246 ms |
| Oct 3, 2026 | 248 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 3.9 s
3.9 sReal visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 250 ms
250 msReal visitors wait 250 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.17
0.17For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 268 ms to 248 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 4.2 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 2.5 MB
2.5 MBYour homepage downloads 2.5 MB on a phone, 11 KiB of it images (0%). Under 2 MB keeps phones on slow connections fast.
About 0.7 g of CO₂ per visit
0.70 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 83.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 14 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (116 characters)
Your title is 116 characters, so Google will cut it off around 60: “National and Local Weather Radar, Daily Forecast, Hurricane and information from The Weat…”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
58 internal links, 16 external
The homepage links to 58 pages on weather.com and 16 external pages.
5 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “The Weather Channel and weather.com provide a national and local weather forecast for cities, as well as weather radar,…”.
Canonical URL set
The canonical URL is https://weather.com/.
Structured data in place
Structured data found: Organization and WebPage.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://weather.com/en-US/sitemaps/news-0-1300.xml.
AI search readiness
Opted out of AI training for 1 crawler
robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
llms.txt published
The site publishes /llms.txt (9 KiB, 5 links), a plain-text guide to the site for AI tools.
Other pages
4 pages point its canonical at the homepage
/weather/today/l, /weather/radar/interactive/l, /redir and /weather/tenday/l declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.
5 pages share a title
/, /weather/today/l, /weather/radar/interactive/l, /redir and /weather/tenday/l all use the title “National and Local Weather Radar, Daily Forecast, Hurricane and infor…”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages share a meta description
/weather/today/l, /weather/radar/interactive/l, /redir and /weather/tenday/l use the same meta description. A description written for each page earns more clicks.
4 pages without an H1
/weather/today/l, /weather/radar/interactive/l, /redir and /weather/tenday/l have no <h1> headline, so visitors and search engines get no clear main topic.
8 pages with very little text
/news/winter, /news/el-nino, /news/tornadoes, /news/health-and-wellness, /news/wildfires and /news/fall-outlook and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Minified React error #418; visit https://react.dev/errors/418?args[]=HTML&args[]= for the full message or use the non-m…”.
2 checks passed
Tap targets are thumb-sized
32 of 34 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 114 words
The homepage has only about 114 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
1 call to action
The homepage has 1 call to action, for example “Newsletter Sign Up”.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Amazon Ads, Amplitude, Criteo, Google Ads and Taboola and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
57 other companies contacted
Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at weather.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- Vercel
Company
- Headquarters
- Atlanta
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on weather.com, including 6 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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