Website review, no card needed

weatherman.com logo

weatherman.com website review

Visit site (opens in a new tab)Reviewed 12 November 202637 issues · 85 checks

This review found 37 issues worth fixing on weatherman.com, 14 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.4 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.6 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.8 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
172 ms118 msMay 23Nov 7127 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026149 ms
May 30, 2026155 ms
Jun 6, 2026160 ms
Jun 13, 2026161 ms
Jun 20, 2026160 ms
Jun 27, 2026154 ms
Jul 4, 2026129 ms
Jul 11, 2026125 ms
Jul 18, 2026124 ms
Jul 25, 2026124 ms
Aug 1, 2026134 ms
Aug 8, 2026142 ms
Aug 15, 2026146 ms
Aug 22, 2026162 ms
Aug 29, 2026162 ms
Sep 5, 2026166 ms
Sep 12, 2026164 ms
Sep 19, 2026155 ms
Sep 26, 2026147 ms
Oct 3, 2026135 ms
Oct 10, 2026128 ms
Oct 17, 2026127 ms
Oct 24, 2026129 ms
Oct 31, 2026129 ms
Nov 7, 2026127 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of weatherman.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. weatherman.com at 0.7 s0.7 s
  2. weatherman.com at 1.5 s1.5 s
  3. weatherman.com at 2.2 s2.2 s
  4. weatherman.com at 2.9 s2.9 s
  5. weatherman.com at 3.6 s3.6 s
  6. weatherman.com at 4.4 s4.4 s
  7. weatherman.com at 5.1 s5.1 s
  8. weatherman.com at 5.8 s5.8 s

Speed

11 to fix49
  • Use efficient cache lifetimes

    1.0 s · 819 KiB

    38 files are served with short cache lifetimes, so returning visitors download them again (819 KiB).

  • Main-thread work: 11.1 s

    A phone's processor spends 11.1 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.0 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    750 ms · 2.8 MB

    12 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused JavaScript

    900 ms · 911 KiB

    About 911 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Stamped.io and others), adding 2.0 MB and 894 ms of main-thread time.

  • Reduce unused CSS

    300 ms · 187 KiB

    About 187 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 210 ms

    210 ms

    Shopify costs a phone 210 ms of main-thread work and 662 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,132 HTML elements

    The page has 2,132 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Attentive adds 84 ms

    84 ms

    Attentive costs a phone 84 ms of main-thread work and 479 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 24.0 s

    24.0 s

    The page becomes fully interactive after 24.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.0 s

    8.0 s

    Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.20

    0.20

    For real visitors the layout shifts by 0.20 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 472 ms

    472 ms

    Scripts block taps and scrolling for 472 ms in total while the page loads. Good is under 200 ms.

  • 23 images without width and height

    23 images have no width and height attributes, so the layout jumps as each one loads.

  • Cumulative Layout Shift: 0.141

    0.141

    The layout shifts by 0.141 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 583 ms

    583 ms

    Real visitors wait 583 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 149 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

3 to fix35
  • Page weight: 7.4 MB in 349 requests

    7.4 MB

    Your homepage downloads 7.4 MB in 349 requests on a phone: images 3.8 MB (45), scripts 1.8 MB (98) and other files 1.2 MB (171). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 2.3 MB together. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    2.5 MB

    4 images are downloaded at several times the size a phone draws them, for example 8023eed9.webp at 2,582 px wide, shown at 165 px. Resized copies would save about 2.5 MB.

  • 1 image in older formats

    1 image (47 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (114 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.1 g of CO₂ per visit

    2.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.11 g of CO₂e: 252.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8992
  • Images must have alternative text (4 elements)

    Images must have alternative text: 4 elements on the page fail this check, rated critical by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 124 internal links, 9 external

    The homepage links to 124 pages on weatherman.com and 9 external pages.

8 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Shop for high quality umbrellas designed by Chief Meteorologist Rick Reichmuth. Explore our collection of Weatherman Um…”.

  • One H1 headline

    Your main headline reads: “Weatherman”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Weatherman | High Quality Umbrellas for Every Storm”.

  • Canonical URL set

    The canonical URL is https://weatherman.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://weatherman.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (831 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://weatherman.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://weatherman.com/pages/rewards and https://weatherman.com/policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    https://weatherman.com/pages/about-weatherman-umbrellas-our-story, https://weatherman.com/pages/press, https://weatherman.com/pages/corporate-gifting-and-custom-orders, https://weatherman.com/pages/rewards, https://weatherman.com/pages/contact and https://weatherman.com/pages/help-center and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 4 small tap targets

    4 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 474 words of copy

    The homepage carries about 474 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “SHOP GEAR”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Contact”, “Shop” and “Shop Gear”.

  • 22 short forms

    22 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Hotjar.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 31 cookies set on arrival

    31

    Opening the homepage sets 31 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 60 other companies contacted

    Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at weatherman.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Klaviyo Email Marketing Sms · Instafeed · Gorgias Live Chat Helpdesk · Redo · Attentive · Fbp Fast Bundle · Triplewhale · Gdpr Cookie Consent · Forms · Loop Returns · Accessibly App · Free Contact Form · verifypass.com · Selleasy · attn.tv · nice-team.net · stamped.io · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 37 issues on weatherman.com, including 19 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25