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wedefy.com website review

Visit site (opens in a new tab)Reviewed 18 October 202630 issues · 72 checks

This review found 30 issues worth fixing on wedefy.com, 11 of them high impact, across 72 checks. The most urgent: page weight: 50.9 MB in 97 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of wedefy.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wedefy.com at 0.8 s0.8 s
  2. wedefy.com at 1.5 s1.5 s
  3. wedefy.com at 2.3 s2.3 s
  4. wedefy.com at 3.1 s3.1 s
  5. wedefy.com at 3.9 s3.9 s
  6. wedefy.com at 4.6 s4.6 s
  7. wedefy.com at 5.4 s5.4 s
  8. wedefy.com at 6.2 s6.2 s

Speed

11 to fix43
  • Reduce unused JavaScript

    3.3 s · 950 KiB

    About 950 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Render-blocking requests

    2.5 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 70). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Vimeo and others), adding 2.6 MB and 1.6 s of main-thread time.

  • Google Tag Manager adds 940 ms

    940 ms

    Google Tag Manager costs a phone 940 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    600 ms · 371 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (371 KiB).

  • Vimeo adds 262 ms

    262 ms

    Vimeo costs a phone 262 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 302 ms

    302 ms

    Facebook costs a phone 302 ms of main-thread work and 221 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 13 KiB

    About 13 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,679 HTML elements

    The page has 2,679 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 56 KiB

    Polyfills for old browsers add 56 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 206 ms. During a long task the page ignores taps.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Phones get a much slower page than desktops

    Desktop scores 70 but mobile only 43. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix52
  • First Contentful Paint: 8.0 s

    8.0 s

    The first text or image appears after 8.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 15.0 s

    15.0 s

    Your largest element takes 15.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FEATURED WORK”.

  • Time to Interactive: 22.8 s

    22.8 s

    The page becomes fully interactive after 22.8 s. Good is under 3.8 s.

  • Speed Index: 9.2 s

    9.2 s

    Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 534 ms

    534 ms

    Scripts block taps and scrolling for 534 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 50.9 MB in 97 requests

    50.9 MB

    Your homepage downloads 50.9 MB in 97 requests on a phone: media 45.9 MB (9), scripts 2.6 MB (38) and images 1.9 MB (13). Under 2 MB keeps phones on slow connections fast.

  • About 14.4 g of CO₂ per visit

    14.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 14.42 g of CO₂e: 1730.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 475 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9284
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization, WebPage and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://wedefy.wpengine.com/)”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 82 internal links, 11 external

    The homepage links to 82 pages on wedefy.com and 11 external pages.

6 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “A leading Creative Agency and Branding Agency Philadelphia. We define strategy, design, and vision to help your busines…”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Branding Agency Philadelphia & Creative Agency - Defy”.

  • Canonical URL set

    The canonical URL is https://wedefy.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wedefy.com/sitemap_index.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://wedefy.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://wedefy.com/projects/vicinity-brand-video and https://wedefy.com/projects/elior-north-america-dining-events have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://wedefy.com/about and https://wedefy.com/contact have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    https://wedefy.com/contact and https://wedefy.com/projects/nike-docuseries-work-in-progress took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5887
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 77 words

    The homepage has only about 77 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact”, “Learn More” and “Start A Project”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wedefy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2013.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on wedefy.com, including 16 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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