Website review, no card needed

weekendoffender.com logo

weekendoffender.com website review

Visit site (opens in a new tab)Reviewed 9 November 202635 issues · 83 checks

This review found 35 issues worth fixing on weekendoffender.com, 10 of them high impact, across 83 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.6 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.8 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
252 ms176 msMay 23Nov 7212 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026185 ms
May 30, 2026194 ms
Jun 6, 2026196 ms
Jun 13, 2026196 ms
Jun 20, 2026194 ms
Jun 27, 2026195 ms
Jul 4, 2026203 ms
Jul 11, 2026213 ms
Jul 18, 2026228 ms
Jul 25, 2026243 ms
Aug 1, 2026237 ms
Aug 8, 2026233 ms
Aug 15, 2026223 ms
Aug 22, 2026211 ms
Aug 29, 2026212 ms
Sep 5, 2026212 ms
Sep 12, 2026214 ms
Sep 19, 2026216 ms
Sep 26, 2026217 ms
Oct 3, 2026218 ms
Oct 10, 2026214 ms
Oct 17, 2026216 ms
Oct 24, 2026221 ms
Oct 31, 2026213 ms
Nov 7, 2026212 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of weekendoffender.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. weekendoffender.com at 0.4 s0.4 s
  2. weekendoffender.com at 0.8 s0.8 s
  3. weekendoffender.com at 1.1 s1.1 s
  4. weekendoffender.com at 1.5 s1.5 s
  5. weekendoffender.com at 1.9 s1.9 s
  6. weekendoffender.com at 2.3 s2.3 s
  7. weekendoffender.com at 2.6 s2.6 s
  8. weekendoffender.com at 3.0 s3.0 s

Speed

11 to fix79
  • Main-thread work: 8.5 s

    A phone's processor spends 8.5 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,729 HTML elements

    The page has 3,729 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    1.2 MB

    23 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and useamp.com and others), adding 2.2 MB and 823 ms of main-thread time.

  • Mobile performance score: 79

    79/100

    Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    475 KiB

    About 475 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    350 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Use efficient cache lifetimes

    346 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (346 KiB).

  • Shopify adds 189 ms

    189 ms

    Shopify costs a phone 189 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 148 ms

    148 ms

    Klaviyo costs a phone 148 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LoyaltyLion adds 95 ms

    95 ms

    LoyaltyLion costs a phone 95 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 62 KiB

    About 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    9 KiB

    9 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 20.0 s

    20.0 s

    The page becomes fully interactive after 20.0 s. Good is under 3.8 s.

  • Real-user INP: 211 ms

    211 ms

    Real visitors wait 211 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 3.9 s

    3.9 s

    Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 185 ms to 212 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 664 ms

    664 ms

    Real visitors wait 664 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.088

    0.088

    The layout barely moves while loading (CLS 0.088, good is under 0.1).

  • Total Blocking Time: 178 ms

    178 ms

    Scripts block the page for only 178 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix64
  • Page weight: 5.6 MB in 342 requests

    5.6 MB

    Your homepage downloads 5.6 MB in 342 requests on a phone: images 3.0 MB (30), scripts 1.5 MB (151) and other files 883 KiB (136). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    AW26_TOP_UP_FLASH_11_t.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.6 g of CO₂ per visit

    1.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.58 g of CO₂e: 190.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9092
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • 17 links without text

    17 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (21 elements).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 278 internal links, 8 external

    The homepage links to 278 pages on weekendoffender.com and 8 external pages.

6 checks passed
  • Meta description: 93 characters

    Your meta description is 93 characters: “No-nonsense, functional clothes with an insubordinate twist. ADMIT NOTHING. Weekend Offender.”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Weekend Offender | Official UK Online Store”.

  • Canonical URL set

    The canonical URL is https://weekendoffender.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://weekendoffender.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,328 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://weekendoffender.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://weekendoffender.com/pages/rewards and https://weekendoffender.com/collections/footwear have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://weekendoffender.com/pages/rewards and https://weekendoffender.com/collections/footwear have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 132 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 10071
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97213691&Ver=2&mid=a0aa1e63-2071-4d44-8a61-16a718266ec3&bo=1&sid=29e1e9b0dbfe11f19b4aedbcc8f759a8&vid=29e215e0dbfe11f1b7cd87e9bfe9be15&vids=1&msclkid=N&pi=918639831&lg.

  • 30 small tap targets

    30 of 87 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix70
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 736 words of copy

    The homepage carries about 736 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop now”.

  • 35 calls to action

    The homepage has 35 calls to action, for example “Shop now”, “Shop footwear” and “Quick buy”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 49 other companies contacted

    Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at weekendoffender.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Inbox · Judge Me Reviews · Attentive · Klaviyo Email Marketing Sms · T Lab Ai Translate · Loyalty Rewards And Referrals · Gdpr Backpack · Fitting Rooms · jsdelivr.net · amazonaws.com · attn.tv · bogos.io · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
careers page

Company

Headquarters
Stockholm

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 35 issues on weekendoffender.com, including 16 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25