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wego.jp website review

Visit site (opens in a new tab)Reviewed 4 November 202655 issues · 90 checks

This review found 55 issues worth fixing on wego.jp, 25 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.9 sMay 16Oct 313.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.0 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20263.0 s
Jun 13, 20263.0 s
Jun 20, 20263.0 s
Jun 27, 20263.1 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.1 s
Aug 8, 20263.1 s
Aug 15, 20263.1 s
Aug 22, 20263.1 s
Aug 29, 20263.1 s
Sep 5, 20263.1 s
Sep 12, 20263.1 s
Sep 19, 20263.1 s
Sep 26, 20263.2 s
Oct 3, 20263.1 s
Oct 10, 20263.1 s
Oct 17, 20263.2 s
Oct 24, 20263.1 s
Oct 31, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
521 ms393 msMay 16Oct 31506 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026408 ms
May 23, 2026423 ms
May 30, 2026439 ms
Jun 6, 2026456 ms
Jun 13, 2026461 ms
Jun 20, 2026463 ms
Jun 27, 2026468 ms
Jul 4, 2026473 ms
Jul 11, 2026468 ms
Jul 18, 2026467 ms
Jul 25, 2026466 ms
Aug 1, 2026467 ms
Aug 8, 2026475 ms
Aug 15, 2026483 ms
Aug 22, 2026488 ms
Aug 29, 2026488 ms
Sep 5, 2026488 ms
Sep 12, 2026486 ms
Sep 19, 2026490 ms
Sep 26, 2026495 ms
Oct 3, 2026496 ms
Oct 10, 2026500 ms
Oct 17, 2026503 ms
Oct 24, 2026504 ms
Oct 31, 2026506 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wego.jp (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wego.jp at 1.5 s1.5 s
  2. wego.jp at 2.9 s2.9 s
  3. wego.jp at 4.4 s4.4 s
  4. wego.jp at 5.9 s5.9 s
  5. wego.jp at 7.4 s7.4 s
  6. wego.jp at 8.8 s8.8 s
  7. wego.jp at 10.3 s10.3 s
  8. wego.jp at 11.8 s11.8 s

Speed

17 to fix29
  • Reduce unused JavaScript

    3.0 s · 1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Render-blocking requests

    3.5 s

    22 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Improve image delivery

    1.6 s · 1.7 MB

    31 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Google Tag Manager adds 2.6 s

    2.6 s

    Google Tag Manager costs a phone 2.6 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    1.5 s · 789 KiB

    60 files are served with short cache lifetimes, so returning visitors download them again (789 KiB).

  • Main-thread work: 10.4 s

    A phone's processor spends 10.4 s on main-thread work while loading, 6.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 29

    29/100

    Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, channel.io and worldshopping.jp and others), adding 2.8 MB and 4.3 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.4 s. During a long task the page ignores taps.

  • Reduce unused CSS

    900 ms · 207 KiB

    About 207 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • channel.io adds 570 ms

    570 ms

    channel.io costs a phone 570 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    450 ms · 90 KiB

    90 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    400 ms · 108 KiB

    Polyfills for old browsers add 108 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.

  • worldshopping.jp adds 337 ms

    337 ms

    worldshopping.jp costs a phone 337 ms of main-thread work and 503 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • TikTok adds 286 ms

    286 ms

    TikTok costs a phone 286 ms of main-thread work and 284 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 276 ms

    276 ms

    Facebook costs a phone 276 ms of main-thread work and 269 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,639 HTML elements

    The page has 2,639 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify CSS

    150 ms · 23 KiB

    23 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 518 ms

    518 ms

    Real visitors wait 518 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 3.1 s

    3.1 s

    Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 24.7 s

    24.7 s

    Your largest element takes 24.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 16.8 s

    16.8 s

    Visually, the page fills in at 16.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 46.4 s

    46.4 s

    The page becomes fully interactive after 46.4 s. Good is under 3.8 s.

  • Total Blocking Time: 3.3 s

    3.3 s

    Scripts block taps and scrolling for 3.3 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 408 ms to 506 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 502 ms

    502 ms

    Real visitors wait 502 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix28
  • Page weight: 8.3 MB in 380 requests

    8.3 MB

    Your homepage downloads 8.3 MB in 380 requests on a phone: scripts 3.8 MB (113), images 2.7 MB (84) and fonts 781 KiB (38). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 5.5 MB together. On a phone connection a single image that size takes seconds.

  • 7 images in older formats

    7 images (6.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 9 images below the first screen load straight away

    9 images further down the page (1.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images far larger than shown

    155 KiB

    4 images are downloaded at several times the size a phone draws them, for example brandstyle2609_ANGIE_VINTAGE.jpg at 750 px wide, shown at 187 px. Resized copies would save about 155 KiB.

  • About 2.3 g of CO₂ per visit

    2.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.34 g of CO₂e: 280.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 7587
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Orphan list items

    Some list items are not inside a list.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 47 images without alt text

    47 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 21 links without text

    21 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 478 internal links, 7 external

    The homepage links to 478 pages on wego.jp and 7 external pages.

5 checks passed
  • Title: 34 characters

    Your title is a healthy 34 characters: “WEGO ONLINE STORE | WEGO(ウィゴー)公式通販”.

  • Canonical URL set

    The canonical URL is https://wego.jp/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wego.jp/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://wego.jp/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without a meta description

    https://wego.jp/policies/privacy-policy, https://wego.jp/collections/all-n-brand-ec-1011, https://wego.jp/collections/all-n-brand-ec-1217, https://wego.jp/collections/all-n-brand-ec-1216, https://wego.jp/collections/all-n-brand-ec-1213 and https://wego.jp/collections/all-n-brand-ec-1212 and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    https://wego.jp/policies/privacy-policy has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 172 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 27 small tap targets

    27 of 107 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix43
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 121 words

    The homepage has only about 121 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and TikTok Pixel.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 31 cookies set on arrival

    31

    Opening the homepage sets 31 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 72 other companies contacted

    Loading the homepage contacts 72 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wego.jp, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Founded
1999
Headquarters
Tokyo

Upkeep, stack, hiring and company data from programmable.info

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