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weldingstore.com website review

Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 80 checks

This review found 33 issues worth fixing on weldingstore.com, 7 of them high impact, across 80 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.5 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.5 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
105 ms94 msMay 23Nov 7104 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026104 ms
May 30, 2026104 ms
Jun 6, 2026104 ms
Jun 13, 2026104 ms
Jun 20, 2026102 ms
Jun 27, 2026103 ms
Jul 4, 2026101 ms
Jul 11, 202696 ms
Jul 18, 202696 ms
Jul 25, 202697 ms
Aug 1, 202696 ms
Aug 8, 202697 ms
Aug 15, 202695 ms
Aug 22, 202695 ms
Aug 29, 202696 ms
Sep 5, 2026101 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026103 ms
Oct 3, 202698 ms
Oct 10, 202699 ms
Oct 17, 202698 ms
Oct 24, 2026100 ms
Oct 31, 2026104 ms
Nov 7, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of weldingstore.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. weldingstore.com at 0.4 s0.4 s
  2. weldingstore.com at 0.8 s0.8 s
  3. weldingstore.com at 1.2 s1.2 s
  4. weldingstore.com at 1.6 s1.6 s
  5. weldingstore.com at 2.0 s2.0 s
  6. weldingstore.com at 2.4 s2.4 s
  7. weldingstore.com at 2.9 s2.9 s
  8. weldingstore.com at 3.3 s3.3 s

Speed

9 to fix64
  • Use efficient cache lifetimes

    1.3 s · 207 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (207 KiB).

  • 4,920 HTML elements

    The page has 4,920 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    900 ms · 200 KiB

    About 200 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    150 ms · 543 KiB

    15 images could be 543 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 62 KiB

    About 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    350 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 922 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 110 ms

    110 ms

    Klaviyo costs a phone 110 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Affirm, Klaviyo and Shopify and others), adding 1,022 KiB and 436 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 10.7 s

    10.7 s

    Your largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 11.5 s

    11.5 s

    The page becomes fully interactive after 11.5 s. Good is under 3.8 s.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 238 ms

    238 ms

    Scripts block taps and scrolling for 238 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 759 ms

    759 ms

    Real visitors wait 759 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.4 MB in 236 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 236 requests on a phone: images 1.3 MB (47), other files 834 KiB (96) and scripts 817 KiB (71). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    22 KiB

    1 image is downloaded at several times the size a phone draws it, for example FC_Welding-Helmets.jpg at 390 px wide, shown at 99 px. Resized copies would save about 22 KiB.

  • 1 image in older formats

    1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

7 to fixGoogle 8891
  • Hidden but focusable

    10 elements hidden from screen readers can still receive keyboard focus.

  • Scrollable region must have keyboard access (3 elements)

    Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • 24 links without text

    24 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“Welding Store Welding Store”, “Business Accounts Are LIVE!” and “Business Accounts Are LIVE!”). One clear main headline is easier for people and search engines.

  • Meta description is long (283 characters)

    Your meta description is 283 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 575 internal links, 3 external

    The homepage links to 575 pages on weldingstore.com and 3 external pages.

5 checks passed
  • Title: 53 characters

    Your title is a healthy 53 characters: “Welding, Industrial & Safety Supplies – Welding Store”.

  • Canonical URL set

    The canonical URL is https://www.weldingstore.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.weldingstore.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,278 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.weldingstore.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without a meta description

    https://www.weldingstore.com/collections/miller-electric, https://www.weldingstore.com/collections/lincoln-electric, https://www.weldingstore.com/collections/esab, https://www.weldingstore.com/collections/hobart, https://www.weldingstore.com/collections/hypertherm and https://www.weldingstore.com/collections/smith and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 200 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 6 small tap targets

    6 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://wishlist.webcontrive.com/wishlist-club/public/api/v2/setting' from origin 'https://www.weld…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 533 words of copy

    The homepage carries about 533 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Contact Tips”, “My account Log in/Sign Up” and “My account Log in/Sign up”.

  • 20 short forms

    20 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 71 testimonial or review blocks and 4 trust badges.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at weldingstore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Inveterate · Simprosys Google Shopping Feed · Judge Me Reviews · Wishlist Club · automizely.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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