Website review, no card needed

wellwise.ca logo

wellwise.ca website review

Visit site (opens in a new tab)Reviewed 29 October 202630 issues · 87 checks

This review found 30 issues worth fixing on wellwise.ca, 10 of them high impact, across 87 checks. The most urgent: main-thread work: 4.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.1 sMay 9Oct 241.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Aug 29, 20261.5 s
Sep 5, 20261.4 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
158 ms125 msMay 9Oct 24153 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026146 ms
May 16, 2026145 ms
May 23, 2026146 ms
May 30, 2026148 ms
Jun 6, 2026149 ms
Jun 13, 2026152 ms
Jun 20, 2026149 ms
Jun 27, 2026152 ms
Jul 4, 2026153 ms
Jul 11, 2026154 ms
Jul 18, 2026153 ms
Jul 25, 2026153 ms
Aug 1, 2026153 ms
Aug 8, 2026154 ms
Aug 15, 2026146 ms
Aug 22, 2026136 ms
Aug 29, 2026130 ms
Sep 5, 2026129 ms
Sep 12, 2026136 ms
Sep 19, 2026144 ms
Sep 26, 2026146 ms
Oct 3, 2026146 ms
Oct 10, 2026146 ms
Oct 17, 2026149 ms
Oct 24, 2026153 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wellwise.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wellwise.ca at 0.4 s0.4 s
  2. wellwise.ca at 0.8 s0.8 s
  3. wellwise.ca at 1.3 s1.3 s
  4. wellwise.ca at 1.7 s1.7 s
  5. wellwise.ca at 2.1 s2.1 s
  6. wellwise.ca at 2.5 s2.5 s
  7. wellwise.ca at 3.0 s3.0 s
  8. wellwise.ca at 3.4 s3.4 s

Speed

8 to fix68
  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,468 HTML elements

    The page has 3,468 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Klaviyo, Facebook and Shopify and others), adding 1.2 MB and 585 ms of main-thread time.

  • Reduce unused CSS

    600 ms · 59 KiB

    About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Improve image delivery

    150 ms · 364 KiB

    14 images could be 364 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Klaviyo adds 324 ms

    324 ms

    Klaviyo costs a phone 324 ms of main-thread work and 620 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 110 ms

    110 ms

    Shopify costs a phone 110 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    170 ms · 74 KiB

    74 KiB could be saved by minifying JavaScript.

  • Reduce unused JavaScript

    234 KiB

    About 234 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    200 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • Use efficient cache lifetimes

    151 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (151 KiB).

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 148 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Minify CSS

    15 KiB

    15 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 15.0 s

    15.0 s

    The page becomes fully interactive after 15.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Wellwise.ca”.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 234 ms

    234 ms

    Scripts block taps and scrolling for 234 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 146 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 171 ms

    171 ms

    Real visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 435 ms

    435 ms

    Real visitors wait 435 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 36% faster for real visitors

    -36%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.4 MB in 305 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 305 requests on a phone: scripts 1.2 MB (106), other files 847 KiB (132) and images 813 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Scooters_Accessories_1_W39_-_25__off_-_Slider_-_Wk_39.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.0 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8990
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 33 links without text

    33 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 73 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 407 internal links, 14 external

    The homepage links to 407 pages on wellwise.ca and 14 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Wellwise® Home Health & Wellness”.

  • Title: 31 characters

    Your title is a healthy 31 characters: “Wellwise Home Health & Wellness”.

  • Canonical URL set

    The canonical URL is https://shop.wellwise.ca/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shop.wellwise.ca/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,366 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://shop.wellwise.ca/llms.txt (4 KiB, 23 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without an H1

    https://shop.wellwise.ca/pages/refunds-returns, https://shop.wellwise.ca/pages/shipping-handling and https://shop.wellwise.ca/pages/store-locator have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 143 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9684
  • 1 broken image

    1 image failed to load on a phone, for example https://shop.wellwise.ca/.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    45 of 54 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 808 words of copy

    The homepage carries about 808 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Shop The Sale”.

  • 57 calls to action

    The homepage has 57 calls to action, for example “Shop All”, “Book Consultation” and “Contact Us”.

  • 30 short forms

    30 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Meta Pixel.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wellwise.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 30 issues on wellwise.ca, including 13 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25