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westcliff.edu website review
Visit site (opens in a new tab)Reviewed 1 November 202629 issues · 82 checks
This review found 29 issues worth fixing on westcliff.edu, 11 of them high impact, across 82 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.1 s |
| May 16, 2026 | 3.2 s |
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.6 s |
| Jun 13, 2026 | 3.8 s |
| Jun 20, 2026 | 3.8 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.2 s |
| Aug 22, 2026 | 3.4 s |
| Aug 29, 2026 | 3.6 s |
| Sep 5, 2026 | 3.7 s |
| Sep 12, 2026 | 3.7 s |
| Sep 19, 2026 | 3.8 s |
| Sep 26, 2026 | 3.8 s |
| Oct 3, 2026 | 3.8 s |
| Oct 10, 2026 | 3.8 s |
| Oct 17, 2026 | 3.8 s |
| Oct 24, 2026 | 3.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 210 ms |
| May 16, 2026 | 204 ms |
| May 23, 2026 | 199 ms |
| May 30, 2026 | 206 ms |
| Jun 6, 2026 | 211 ms |
| Jun 13, 2026 | 216 ms |
| Jun 20, 2026 | 233 ms |
| Jun 27, 2026 | 235 ms |
| Jul 4, 2026 | 240 ms |
| Jul 11, 2026 | 244 ms |
| Jul 18, 2026 | 237 ms |
| Jul 25, 2026 | 237 ms |
| Aug 1, 2026 | 233 ms |
| Aug 8, 2026 | 231 ms |
| Aug 15, 2026 | 236 ms |
| Aug 22, 2026 | 238 ms |
| Aug 29, 2026 | 238 ms |
| Sep 5, 2026 | 237 ms |
| Sep 12, 2026 | 233 ms |
| Sep 19, 2026 | 229 ms |
| Sep 26, 2026 | 236 ms |
| Oct 3, 2026 | 243 ms |
| Oct 10, 2026 | 238 ms |
| Oct 17, 2026 | 245 ms |
| Oct 24, 2026 | 242 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
1.9 s
2.4 s
2.9 s
3.4 s
3.9 s
Speed
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
1,916 HTML elements
The page has 1,916 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
100 ms · 217 KiB9 images could be 217 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
Reduce unused CSS
110 ms · 199 KiBAbout 199 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 110 ms faster on a phone.
Render-blocking requests
100 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 100 ms.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 53 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.7 s
A phone's processor spends 0.7 s on main-thread work while loading, 17 ms of it running JavaScript. That is comfortably low.
Server response: 162 ms
162 msYour server sent the HTML in 162 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.4 s
4.4 sReal visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.45
0.45For real visitors the layout shifts by 0.45 (75th percentile). Good is under 0.1.
Real-user FCP: 4.1 s
4.1 sReal visitors see the first content after 4.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.0 s
3.0 sReal visitors wait 3.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 5.8 s
5.8 sYour largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Westcliff University”. Most of its time is resource load delay (3.1 s).
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
Real-user INP: 212 ms
212 msReal visitors wait 212 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Time to Interactive: 5.8 s
5.8 sThe page becomes fully interactive after 5.8 s. Good is under 3.8 s.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 210 ms to 242 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
First Contentful Paint: 1.6 s
1.6 sThe first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.9 MB in 86 requests
2.9 MBYour homepage downloads 2.9 MB in 86 requests on a phone: images 2.5 MB (67), stylesheets 164 KiB (12) and fonts 152 KiB (5). Under 2 MB keeps phones on slow connections fast.
14 images below the first screen load straight away
14 images further down the page (878 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (44 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.8 g of CO₂ per visit
0.82 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
22 elements hidden from screen readers can still receive keyboard focus.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Inline text spacing must be adjustable with custom stylesheets (1 element)
Inline text spacing must be adjustable with custom stylesheets: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
24 links without text
24 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (3 elements)
Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 55 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 11 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
303 internal links, 28 external
The homepage links to 303 pages on westcliff.edu and 28 external pages.
8 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Westcliff University offers accredited, affordable degrees in business, tech, nursing and more with hands-on training t…”.
One H1 headline
Your main headline reads: “Westcliff University: Where Learning Shapes Your Future”.
Title: 59 characters
Your title is a healthy 59 characters: “Westcliff University: Accredited Degrees for Career Success”.
Canonical URL set
The canonical URL is https://www.westcliff.edu/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://westcliff.edu/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.westcliff.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,618 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without a meta description
https://www.westcliff.edu/payment-form and https://www.westcliff.edu/resources/writing-center have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 126 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
A 12-field form
Your longest form asks for 12 fields (7 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,014 words of copy
The homepage carries about 1,014 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “APPLY NOW” and “CONTACT US”.
13 calls to action
The homepage has 13 calls to action, for example “Apply”, “Contact Us” and “APPLY NOW”.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks and “9,000+ Students”.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and LinkedIn Insight.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at westcliff.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- AWS
Company
- Employees
- 358
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on westcliff.edu, including 12 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.