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westhab.org website review

Visit site (opens in a new tab)Reviewed 2 November 202628 issues · 75 checks

This review found 28 issues worth fixing on westhab.org, 9 of them high impact, across 75 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.2 sMay 9Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.3 s
May 16, 20261.4 s
May 23, 20261.5 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.3 s
Jul 4, 20261.4 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.4 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
104 ms75 msMay 9Oct 2489 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202688 ms
May 16, 202692 ms
May 23, 202697 ms
May 30, 2026100 ms
Jun 6, 202693 ms
Jun 13, 202691 ms
Jun 20, 202690 ms
Jun 27, 202694 ms
Jul 4, 2026101 ms
Jul 11, 202695 ms
Jul 18, 202694 ms
Jul 25, 202690 ms
Aug 1, 202681 ms
Aug 8, 202687 ms
Aug 15, 202681 ms
Aug 22, 202679 ms
Aug 29, 202683 ms
Sep 5, 202678 ms
Sep 12, 202678 ms
Sep 19, 202678 ms
Sep 26, 202679 ms
Oct 3, 202681 ms
Oct 10, 202685 ms
Oct 17, 202687 ms
Oct 24, 202689 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of westhab.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. westhab.org at 0.4 s0.4 s
  2. westhab.org at 0.8 s0.8 s
  3. westhab.org at 1.1 s1.1 s
  4. westhab.org at 1.5 s1.5 s
  5. westhab.org at 1.9 s1.9 s
  6. westhab.org at 2.3 s2.3 s
  7. westhab.org at 2.6 s2.6 s
  8. westhab.org at 3.0 s3.0 s

Speed

5 to fix76
  • Render-blocking requests

    2.7 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.

  • Improve image delivery

    1.3 MB

    7 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 76

    76/100

    Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    150 ms · 424 KiB

    About 424 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 426 ms

    426 ms

    Google Tag Manager costs a phone 426 ms of main-thread work and 668 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Google Fonts and Google Analytics), adding 783 KiB and 426 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 171 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (171 KiB).

  • Reduce unused CSS

    280 ms · 38 KiB

    About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 280 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 101 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 324 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 8.7 s

    8.7 s

    The page becomes fully interactive after 8.7 s. Good is under 3.8 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.4 s

    3.4 s

    Your largest element takes 3.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Transforming communities by developing high-quality afforda…”. Most of its time is element render delay (2.5 s).

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 88 ms to 89 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 175 ms

    175 ms

    Scripts block the page for only 175 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix33
  • Page weight: 11.3 MB in 39 requests

    11.3 MB

    Your homepage downloads 11.3 MB in 39 requests on a phone: media 8.8 MB (1), images 1.5 MB (14) and scripts 782 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    693 KiB

    3 images are downloaded at several times the size a phone draws them, for example Hero-Shot-Cropped-2.jpg at 2,048 px wide, shown at 390 px. Resized copies would save about 693 KiB.

  • 7 images in older formats

    7 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 7 images below the first screen load straight away

    7 images further down the page (1.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.2 g of CO₂ per visit

    3.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.20 g of CO₂e: 383.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 8896
  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 35 internal links, 6 external

    The homepage links to 35 pages on westhab.org and 6 external pages.

8 checks passed
  • Meta description: 121 characters

    Your meta description is 121 characters: “We develop quality, affordable housing and deliver the services that people and neighborhoods need to thrive in New Yor…”.

  • One H1 headline

    Your main headline reads: “Building Communities. Changing Lives.”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Westhab | Building Communities. Changing Lives.”.

  • Canonical URL set

    The canonical URL is https://www.westhab.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.westhab.org/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.westhab.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (284 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 13 pages without a meta description

    https://www.westhab.org/programs/real-estate-development, https://www.westhab.org/transitional-housing, https://www.westhab.org/employment-services, https://www.westhab.org/programs/youth-services, https://www.westhab.org/dayspring-community-center and https://www.westhab.org/our-impact and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8189
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“The `disableRemotePlayback` attribute should be used in order to disable the default Cast integrati…”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 244 words

    The homepage has only about 244 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Signup” and “Get In Touch”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at westhab.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
WHG Hosting Services Ltd

Company

Employees
1,323

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on westhab.org, including 14 speed issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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