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whiskystack.se website review

Visit site (opens in a new tab)Reviewed 12 November 202629 issues · 63 checks

This review found 29 issues worth fixing on whiskystack.se, 7 of them high impact, across 63 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s981 msJul 11Aug 81.4 s
Show as table
DateReal-visitor load time (LCP)
Jul 11, 20261.0 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
102 ms94 msJul 11Aug 8101 ms
Show as table
DateReal-visitor tap response (INP)
Jul 11, 202695 ms
Jul 18, 202695 ms
Jul 25, 202695 ms
Aug 1, 202695 ms
Aug 8, 2026101 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of whiskystack.se (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. whiskystack.se at 0.4 s0.4 s
  2. whiskystack.se at 0.9 s0.9 s
  3. whiskystack.se at 1.3 s1.3 s
  4. whiskystack.se at 1.7 s1.7 s
  5. whiskystack.se at 2.1 s2.1 s
  6. whiskystack.se at 2.6 s2.6 s
  7. whiskystack.se at 3.0 s3.0 s
  8. whiskystack.se at 3.4 s3.4 s

Speed

8 to fix50
  • Avoid multiple page redirects

    27.3 s

    The page goes through 1 redirect before it starts loading, costing about 27.3 s. Link and advertise the final URL directly.

  • Reduce unused JavaScript

    2.7 s · 545 KiB

    About 545 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Main-thread work: 9.4 s

    A phone's processor spends 9.4 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (whiskystack.com, Cookie-Script.com and Clarity and others), adding 1.3 MB and 1.5 s of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • whiskystack.com adds 614 ms

    614 ms

    whiskystack.com costs a phone 614 ms of main-thread work and 500 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,458 HTML elements

    The page has 2,458 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 64 ms

    64 ms

    Shopify costs a phone 64 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 232 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 4 KiB

    4 KiB could be saved by minifying CSS.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 66 ms

    66 ms

    Your server sent the HTML in 66 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix52
  • Largest Contentful Paint: 31.4 s

    31.4 s

    Your largest element takes 31.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 33.3 s

    33.3 s

    The page becomes fully interactive after 33.3 s. Good is under 3.8 s.

  • Speed Index: 10.8 s

    10.8 s

    Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 537 ms

    537 ms

    Scripts block taps and scrolling for 537 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 95 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

1 to fix0
  • Page weight: 9.4 MB in 440 requests

    9.4 MB

    Your homepage downloads 9.4 MB in 440 requests on a phone: images 5.1 MB (122), scripts 2.0 MB (133) and other files 1.3 MB (152). Under 2 MB keeps phones on slow connections fast.

  • About 2.7 g of CO₂ per visit

    2.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.66 g of CO₂e: 319.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fix94
  • 24 text elements with low contrast

    24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • Every image has alt text

    All 121 images in the HTML carry an alt attribute.

SEO

4 to fixGoogle 8587
  • Meta description is long (195 characters)

    Your meta description is 195 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://whiskystack.com)”.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 294 internal links, 48 external

    The homepage links to 294 pages on whiskystack.se and 48 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Köp whisky, rom, gin och vin online”.

  • Title: 37 characters

    Your title is a healthy 37 characters: “Upptäck whiskyvärlden med WHISKYSTACK”.

  • Canonical URL set

    The canonical URL is https://whiskystack.se/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://whiskystack.se/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • llms.txt published

    The site publishes https://whiskystack.se/llms.txt (41 KiB, 108 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://whiskystack.se/pages/black-month has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://whiskystack.se/pages/black-month has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 117 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 7 console errors

    7 errors were logged to the browser console during Google's test (“Failed to load resource: the server responded with a status of 400 (Bad Request)”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix71
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,347 words of copy

    The homepage carries about 2,347 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Avbeställning av order”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at whiskystack.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Microsoft Clarity · Dr Free Gift · Judge Me Reviews · Klaviyo Email Marketing Sms · As Addon Upsell · Stape Remix · railway.app

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 29 issues on whiskystack.se, including 15 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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